Presented by

Om Thaker

What is financial advertising?

Financial advertising refers to advertising in respect of financial matters by firms, banks and financial institutions. Financial advertising is undertaken in respect of issue of shares, debentures, bonds, deposit schemes, etc. The media used for such advertisement is normally newspapers, magazines, Television and even outdoor media such as large hoardings.

Role of financial advertising

Educates the public Assists brokers Facilitates economic growth Advantage to underwriters Builds goodwill Develops savings culture Generates employment Reminder to investors

Misleading advertising
If we find that an advertisement is misleading we may do any of the following: Ask the firm to change the advertisement. Ask the firm to withdraw it. Ask the firm to write to customers who may have been misled and compensate them if theyve lost money as a result. Warn the firm. Fine the firm.

Essentials for success of financial ads

The performance and future prospects of the company. The image of the company. The support of the brokers. The press publicity through press conferences and otherwise. The creativity of the advertising campaign. The media mix selected for running such ads. The truthful statements made in the ads. The budget alloted to such financial advertising. The financial environment in the country. The premium charged on the share price.

Welcome to financial advertising AG

Financial advertising AG is an agency specializing in the development and implementation of media planning campaigns and in the marketing of high-profile finance sites. This makes financial advertising AG the ideal partner for advertising clients and advertising vehicles looking for professional and service related consulting services for online advertising and marketing campaigns on the internet and in other new media channels.

The account for June-October 2008

Bank advertising spend decreased by 3% Loans advertising spend decreased by 39% Mutual funds advertising spend decreased by 84% Insurance spend has increased by 74%

Share of financial sector - sub sectors on TV

'Insurance sector' with 52 per cent share leads in overall TV advertising of 'financial sector' during FY 2009-10. 'Banking & financial services' and 'others' had contributed for 45 per cent and three per cent share respectively in overall TV ad volumes of 'financial sector' during FY 2009-10.

Thank you!