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GERA-76
LAPTOPS
FAMILY(HEAD) SELF
40%
60%
SHAMPOO
INFLUENCER
family(h ead), 20% Peer group, 25%
Payers self/earner /head of a family Source of information Advertisements, Word of mouth, Salesperson, internet, relatives, friends, family
SHAMPOO
INITIATOR
salespe rson, 5%
INFLUNCER
Family( mother) , 50%
kids, 20%
Payers self/earner /head of a family Source of information Advertisements, Word of mouth, Salesperson, internet, relatives, friends, family User self/family members
LAPTOP
60% respondents say services which are essential for daily purpose 30% respondents say Updation of technology
SHAMPOO
70% respondents say basic requirement
10% respondents say nourishment of hair 20% respondents say cleanliness
Price 40%
Design 20%
SHAMPOO
Advertisement Fragrance Suitability Price
Price 10%
Suitability 40%
Fragrance 20%
LAPTOP: Yes No
10%
0%
yes
Series1
no
SHAMPOO:
YES NO
80% 70% 60% 50% Axis Title 40% 30% 20% 10% 0% Series1 yes 80% no 20%
Chart Title
Internet 50%
Magazin e 20%
three
four
Shampoo:
Two Three More than three
50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% two three more than three
Price 30%
Brand 30%
Design 10%
Features 30%
Fragrance 20%
30% respondents say the amount of deliberation not appropriate to the decision
WHY THERE?
SHAMPOO LAPTOP
Almost all of the respondents said they first decided what to buy and 90% of them said they bought from the store they have dealt with in the past
Where to buy
SHAMPOO
PRODUCT-SHAMPOO KNOWN(PROMOTION)ADVERTISEMENT, SALESPERSON, NEWSPAPERS, MAGAZINES, BROWZER PLACEKIRANA STORE,GENERAL STORE
LAPTOP
PRODUCT-LAPTOP KNOWN(PROMOTION)ADVERTISEMENT, SALESPERSON, NEWSPAPERS, MAGAZINES, BROWZER PLACECOMPANY SHOWROOM,MAIN MARKET FOR COMPUTERS LIKE NEHRU PLACE