Presented By Azeem Rahman K.

INTRODUCTION
Organisational study is done in order for the purpose of acquiring practical knowledge of working and functioning of the company. It shows the different departments in an organisation. V guard industries is a company which has created a niche for itself and has been nurtured by quality consciousness, passion for hardwork and will to succeed. The organisational study was undertaken mainly to study the departmental functions of V-Guard Industries ltd. Established in the year 1977, from the vision of one man, Kochouseph Chittilappilly.

BOARD OF DIRECTORS

EXECUTIVE VICE-CHAIRMAN

MANAGING DIRECTOR

CFO AND FINANCE

DIRECTOR MARKETING AND STRATERGY

JOINT MANAGING DIRECTOR

FINANCE AND ACCOUNTS CUSTOMER SERVICE COSTING HEAD CORPORATE COMMUNICATION

SECRETRIAL

ZONE 1 VP

ZONE 2 VP

ZONE 3 VP

JOINT MANAGING DIRECTOR

DIRECTO R ADMIN

Sr VP(SC M& Admin)

VP Cable R &D Electronics & Power Products

VP EMD

VPMED

VP Electronics & Power Products

GM Admin / Civil

Sr GM/H R

SYSTEMS

GM SCM

DGM SCM

EMW Coimbatore

Kalaamb Fan Unit

CABLE DIVISION

Kashipur

DGM

DEPARTMENTS
Finance & Accounts Human Resources

Electromechanical
Systems

Corporate Communications Supply Chain Management

Mechanical & Electrical

Customer Service Marketing

Finance & Accounts

OBJECTIVES
Develop an Accurate Budget Coordinate Activities With Other

FUNCTIONS
Preparation of Profit & Loss

Departments Procure Funds Pay Off Debts Maintain Transparency

account and Balance Sheet Disbursement of wages / salaries. Scrutiny and approval of funds needed by various departments of the organization Total analysis of income and expenditure accounts. To check whether accounting system is properly maintained or not.

Department Structure
CHIEF FINANCIAL OFFICER

CHIEF OFFICER (HEAD ACCOUNTS)

COMPANY SECRETARY (SECRETARIAL)

CHIEF OFFICER (COSTING)

SENIOR DEPUTY MANAGER(INVENTO RY MANAGEMENT)

CHIEF OFFICER (INTERNAL AUDIT)

MANAGER (INDIRECT TAX &VENDOR MANAGEMENT)

DEPUTY MANAGER (STATE AND LOCAL TAX)

CHIEF OFFICER (LEGAL COMPLIANCE)

Human Resources Department

HR POLICY
Recruitment based solely on merit

HR PRACTICES
Recruitment

without discrimination. Training Sustain motivated and quality work Performance appraisal force through appropriate and fair Benefits and perquisites performance evaluation, reward and recognition systems Identify training needs and implement those need Maintain a quality human resource management system

Department Structure
Senior GM DGM
Chief Officers

Senior Officers

Officers

Senior Executives

Executives

Trainees

Corporate Communications
OBJECTIVES
Publicity Information Collaboration To promote and enhance the

FUNCTIONS
Advertising budgeting Media planning Buying spots in media Creative development function Discussions with ad agency Designing of new packaging

organizations image To ensure corporate announcements are delivered. To plan and strategize the internal and external communication process

methods

Department Structure
ASSISTANT MANAGER CHIEF OFFICER SENIOR OFFICER

DESIGNER

DESIGNER

EXECUTIVE

Mechanical & Electrical

OBJECTIVES
To provide the best quality water

FUNCTIONS
Manufacturing To convey the design to the

heaters and fans to the customers. To provide products with advanced technology To develop the product as per the market requirements. To provide products with consistent performance

production units To design and develop the product as per the requirement To produce and develop water heaters and fans Overall improvement of the products

Department Structure
VICE PRESIDENT

GENERAL MANAGER (MANUFACTURING GROUP)

CHIEF OFFICER (ADMINISTRATION GROUP)

DEPUTY MANAGER (DESIGN GROUP)

CHIEF OFFICER (PRODUCT GROUP)

SENIOR MANAGER (MANUFACTUR ING) QUALITY CONTROL ENGINEERS

CHIEF OFFICER (OUTSOURCING)

WATER HEATERS

QUALITY CONTROL ENGINEERS

FANS

Electromechanical
OBJECTIVES
To provide cost effective and

FUNCTIONS
Product development

reliable products. To provide best quality pumps and motors. To provide products that are conforming to international standards To provide high power products with energy saving technology

Marketing support
Service support Vendor development

Department Structure
VICE PRESIDENT DEPUTY MANAGER (PRODUCT DEVELOPMENT)

DEPUTY GENERAL MANAGER (PRODUCTION)

ASSISTANT MANAGER (MOTOR)

EXECUTIVES ELECTRONICS EXECUTIVES EXECUTIVES ASSISTANT MANAGER CHIEF OFFICER CHIEF OFFICER MECHANICAL

EXECUTIVES

EXECUTIVES

EXECUTIVES

Systems Department
OBJECTIVES
To ensure High availability of IT

FUNCTIONS
To procure IT hardware, software and to

services To reduce the manual labour required. Proper security of data To collect, store, organize and distribute information timely.

ensure good services to the users. To deploy the IT services. Maintain IT equipments installed. Installation and maintenance of computer hardware and software Administration of the Local Area Network (LAN) Recommendation of new equipment and software for public and staff use Administration of the email services.

Department Structure
HEAD OF THE DEPARTMENT SENIOR MANAGER

ASSISTANT MANAGER

HARDWARE EXECUTIVE DEVELOPER

SOFTWARE

CONNECTIVITY

SECURITY

EXECUTIVE DEVELOPER

EXECUTIVE DEVELOPER

EXECUTIVE DEVELOPER

Supply Chain Management

OBJECTIVES
To reduce lead time To reduce order to delivery cycle

FUNCTIONS
Purchase Function Logistics function

time To improve On-Time delivery To reduce warehouse Cost To enhance customer service To expand sales revenue

Department Structure
VP (PURCHASE AND LOGISTICS MANAGEMENT)

DEPUTY GENERAL MANAGER (RAW MATERIAL PURCHASE)

DEPUTY GENERAL MANAGER (LOGISTICS CONTROL)

OFFICER

OFFICER

Customer Service
TYPES OF SERVICE PROVIDED
Service at service spot

CHANNELS FOR REGISTERING COMPLAINTS

Through dealers

Service at dealers spot

Service at customers

Directly contact to service centers

Contact through help line

spot

Register complaints through mail

Department Structure

Marketing Department
PRODUCTS
Stabilizer Pump Three phase pump Water Heater Cable Switchgear Induction Cook Top LT Cable Solar Water Heater Digital UPS ,Battery & Trolley UPS online UPS & offline Fan

No of Distributors
No of DMAs No of Retailers

- 200 nos
-300 nos -9000 nos

Dealer promotion activities

Margin
Schemes Advertisement Support- Wall painting, Paper ads,

Glow sign, Hoarding, Exhibition Advertisement Policy- Press & TV from corporate office Dealers Meet

Department structure
Marketing ZONE 1 ZONE 2 ZONE 3

Vice President Marketing

Vice President Marketing

Vice President Marketing

Product In-charges for various products

SWOT Analysis
STRENGTH
Presence of established

WEAKNESS
Demand is seasonal and is

distribution network in both urban and rural area Presence of well known brand. In recent years organized sector has increased its share in the market wise than the unorganized sector

high during festive season Demand for some of the products are dependent on good monsoons. Poor government spending on infrastructure Low purchasing power of consumers.

OPPORTUNITY
In India the penetration level

THREAT
High import duty on raw

of white goods is lower as compared to other developing countries Unexploited rural market Rapid urbanization Increase in purchasing power of consumers Easy availability of finance

materials imposed Chief imports from Singapore China and other countries

Conclusion
V guard industries are the major company of producing consumer durables and also a company having high goodwill. Now the company is running successfully. The earnest effort of the management and the willing co-operation of the workers put it on track successfully. Now the company is really in the developed stage and is also moving ahead to import its products. The company is strived to achieve an established position and reputation through its various marketing strategies. The dedicated corporate social responsibility that the company has towards the society and the employees makes V-guard to have a good brand image. The company is also working hard to achieve its vision let us endeavour to make V-Guard a trusted household name and as per their effort put on it will achieve its vision one day.