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Chapter 2

Total Quality in Organizations

MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 7e, 2008 Thomson Higher Education Publishing

Growth of Modern Quality Management

Service quality

Performance excellence
Improved product designs

Manufacturing quality

MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 7e, 2008 Thomson Higher Education Publishing

Key Idea
As consumer expectations have risen, a focus on quality has permeated other key sectors of the economy, most notably health care, education, not-for-profits, and government.

MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 7e, 2008 Thomson Higher Education Publishing

Systems Thinking

A system is a set of functions or activities within an organization that work together for the aim of the organization. Subsystems of an organization are linked together as internal customers and suppliers. A systems perspective acknowledges the importance of the interactions of subsystems, not the actions of them individually.

MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 7e, 2008 Thomson Higher Education Publishing

Key Idea
Successful management relies on a systems perspective, one of the most important elements of total quality.

MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 7e, 2008 Thomson Higher Education Publishing

Manufacturing Systems (1 of 2)
Marketing

and sales Product design and engineering Purchasing and receiving Production planning and scheduling Manufacturing and assembly Tool engineering

MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 7e, 2008 Thomson Higher Education Publishing

Manufacturing Systems (2 of 2)
Industrial

engineering and process

design Finished goods inspection and test Packaging, shipping, and warehousing Installation and service

MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 7e, 2008 Thomson Higher Education Publishing

Key Idea
Traditional quality assurance systems in manufacturing focus primarily on technical issues such as equipment reliability, inspection, defect measurement, and process control.

MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 7e, 2008 Thomson Higher Education Publishing

Relationships in a Typical Manufacturing System (Fig.2.1)

MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 7e, 2008 Thomson Higher Education Publishing

Quality in Marketing
Marketing and sales personnel are responsible for determining the needs and expectations of consumers.

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Quality in Product Design


Product design and engineering functions develop technical specifications for products and production processes to meet the requirements determined by the marketing function.

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Quality in Purchasing
A purchasing agent should not simply be responsible for low-cost procurement, but should maintain a clear focus on the quality of purchased goods and materials.

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Quality in Production Planning & Scheduling


Poor quality often results from time pressures caused by insufficient planning and scheduling.

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Quality in Manufacturing and Assembly


Both technology and people are essential to high-quality manufacturing.

MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 7e, 2008 Thomson Higher Education Publishing

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Quality in Production Planning & Scheduling


Poor quality often results from time pressures caused by insufficient planning and scheduling.

MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 7e, 2008 Thomson Higher Education Publishing

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Quality in Process Design


Manufacturing processes must be capable of producing output that meets specifications consistently.

MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 7e, 2008 Thomson Higher Education Publishing

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Quality in Finished Goods Inspection and Testing


The purposes of final product inspection are to judge the quality of manufacturing, to discover and help to resolve production problems that may arise, and to ensure that no defective items reach the customer.

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Quality in Installation and Service


Service after the sale is one of the most important factors in establishing customer perception of quality and customer loyalty.

MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 7e, 2008 Thomson Higher Education Publishing

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Quality in Business Support Functions for Manufacturing


Finance

and accounting Quality assurance Legal services

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Key Idea
Every manager is responsible for studying and improving the quality of the process for which he or she is responsible; thus, every manager is a quality manager.

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Quality in Services
Service

is defined as any primary or complementary activity that does not directly produce a physical product that is, the non-goods part of the transaction between buyer (customer) and seller (provider).

MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 7e, 2008 Thomson Higher Education Publishing

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Key Idea
The American Management Association estimates that the average company loses as many as 35 percent of its customers each year, and that about twothirds of these are lost because of poor customer service.

MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 7e, 2008 Thomson Higher Education Publishing

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Critical Differences Between Service and Manufacturing (1 of 2)


Customer

needs and performance standards are more difficult to identify and measure Services requires a higher degree of customization Output is intangible

MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 7e, 2008 Thomson Higher Education Publishing

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Critical Differences Between Service and Manufacturing (2 of 2)


Services

are produced and consumed simultaneously Customers are often involved in actual process Services are more labor-intensive than manufacturing Services handle large numbers of transactions
MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 7e, 2008 Thomson Higher Education Publishing

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Key Idea
These differences make it difficult for many service organizations to apply total quality principles, and foster misguided perceptions that quality management cannot be effectively accomplished in services.

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Components of Service System Quality


Employees Information

technology

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Key Idea
Researchers have repeatedly demonstrated that when service employee job satisfaction is high, customer satisfaction is high, and that when job satisfaction is low, customer satisfaction is low.

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Key Idea
Information technology is essential for quality in modern service organizations because of the high volumes of information they must process and because customers demand service at ever-increasing speeds.

MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 7e, 2008 Thomson Higher Education Publishing

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Quality in Health Care


Joint

Commission on Accreditation of Healthcare Organizations (JCAHO) National Committee for Quality Assurance (NCQA) Institute for Healthcare Improvement (IHI) 1999 expansion of the Baldrige Award to nonprofit health care organizations

MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 7e, 2008 Thomson Higher Education Publishing

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Quality Issues in Health Care


Avoidable

errors Underutilization of services Overuse of services Variation in services

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Key Idea
Although the national health care system as a whole may need a sweeping overhaul, many individual providers have turned toward quality as a means of achieving better performance and customer satisfaction.

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Quality in Education
Koalaty
Active

Kid

involvement of whole school community Committed leadership System for continuous improvement Environment that celebrates success

MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 7e, 2008 Thomson Higher Education Publishing

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Quality in Higher Education


Business plays an important role in fostering quality improvement efforts in higher education by transferring knowledge and expertise on quality processes and implementation practices.

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Academic Quality Improvement Project (AQIP)


AQIP criteria focuses on institutional practices for helping students learn, accomplishing other distinct objectives, understanding student and stakeholder needs, valuing people, leading and communicating, supporting institutional operations, measuring effectiveness, planning continuous improvement, and building collaborative relationshipsall of which are key elements of TQ.
MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 7e, 2008 Thomson Higher Education Publishing

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Quality in Small Business and Not-for-Profits


Slow

to adopt quality approaches

General

lack of understanding and knowledge about quality Focus on sales and market growth, cash flow, and routine fire fighting Lack of resources for formal quality systems

MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 7e, 2008 Thomson Higher Education Publishing

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Key Idea
Perhaps the most important factor in successful quality initiatives in small businesses is the recognition by the CEO or president that a quality focus can be beneficial and lead to achieving organizational goals.

MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 7e, 2008 Thomson Higher Education Publishing

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Quality in the Public Sector


Quality

in the Federal Government

Federal

Quality Institute Presidents Quality Award


State

and Local Quality Efforts

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Key Idea
Quality concepts and principles are universal and can be applied in all types of organizations. The difficulty, of course, is developing an infrastructure to make it happen and the discipline to sustain efforts over time.

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