HOW THEY DO THEIR BUSINESS

At FORUM MART
Bhubaneswar

PRESENTED BY

Sujit Kumar(15) Sushant Shekhar (16)

Presentation

Business Operation of Pizza Hut & Planet M

At FORUM MART Bhubaneswar

PRESENTED BY

Sujit Kumar(15) Sushant Shekhar (16)

 Planet M, the entertainment and lifestyle chain of Videocon, is

focusing on mobiles and IT products to garner higher revenues, after Videocon took over the chain from media house Bennett, Coleman & Co late last year.

The chain is expecting to get nearly 70 per cent of its revenues

from mobile phones and IT products in a couple of years from a meager 30 percent now. margin of mere 6-8 per cent, for music it is a whopping 30 per cent. But the differentiating factor is the sheer size of both the segments and growth rates.

Interestingly, as a category, while mobile phones offer a gross

It made the store a convenient store: Around 500 sq ft. Various products are at easy accessible points.

Different price range products (musicals as well as

mobiles) at different places.

Business approach: Diversified to

-T shirts - caps -wrist watches -body spray ( showing music belongingness)

Promotional campaign: Sponsorship for various music shows.

Print & Electronic media.

Telemarketing .

Pizza Hut is one of the flagship brands of Yum! Brands, Inc., which also has KFC, Taco Bell, A&W and Long John Silvers under its umbrella. Pizza Hut is the worlds largest pizza chain with over 12,500 restaurants across 91 countries. Pizza Hut entered India in 1996, and opened its first restaurant in Bangalore. Since then it has captured a dominant and significant share of the pizza market and has maintained an impressive growth rate of over 40 per cent per annum. Pizza Hut now has 95 outlets across 24 cities in India; and employed nearly 4,000 people by end of 2007. Yum! has invested about US$ 25 million in India so far; this is over and above investments made by franchisees.

Its convenience: > 1000 sq ft.

Layout fragmented..

Places for family, Vegetarian, Non veg.

 Develop the local supply chain

The local supply chain for Pizza Hut was developed by Yum! and currently 95 per cent of the ingredients

they use are locally produced. They now import very

few specialty items like pepperoni.

Business approach:
Menu & National based promotional activities are

decided by parent company.

Pizza hut works under one chain. Staffing is based on payroll. Good service sales person are co operative &

communicable.

Focused on providing good customer service. Create customer loyalty. Good quality of food products. Economic priced products from competitors.

Cool & Exotic interior.

Promotional activities:
Corporate/ Institutional tie-ups .
Discount offers on various occasions . Media advertisement.

Electronic & Print.

Co-sponsorship in events.

Schools, Colleges.

Thank You