ADVERTISMENT & SALES PROMOTON

PRESENTED TO:

SIR NAZAR ABBAS

PRESNETED BY: MUHAMMAD JUNAID UMAR PARVAZ

PRODUCT NAME:FUZON ICE

SLOGAN: FUZON OF HAPPINES LOGO:

INTRODUCTION
We have taken the name from FUSION that mean combing two or more thing into one.SO FUZON OF HAPPINES IS the COMBINATION OF HAPINNES. This will be a ice-cream company offering product of ice-cream Our focus of advertising is to spread the happiness and joy among people of all age. Many thinks its only for the children and specially occasion but ice-cream share a special role in our lives.it make our every moment memorable in mind, double our enjoyment.

Product Concept
Objective:

To create awareness about the important of ice cream among the peoples. Focusing on the daily life event and the cultural event in the society and relating it the ice cream.

Product concept
Following are the futures of our ice-cream: Less added sugar Less calories 0% fat No artificial coloring No high fructose

Pricing
Our ice-cream start from the following rate:1.Icedip 15rs 2.popcorn 30rs 3.Chocostick 20rs 4.MANGO FEAST 2LITER PACK 300RS

Segmentation
SEGMENTATION: All have the right to enjoy share the awesome moment of the life. Every class of people will be in focus. b. Target Market: Teenager and child will be the target market as they are more attracted to ice cream and it will be easy to convince them.

PRODUCT CONCEPT
Differentiation: we would like to differentiate that our icecream is not for spcieal class aur special nomment of life it can be eat anywhere everywhere whteher u are with your family,friends aur u r alone and depressed.

PRODUCT CONCEPT
MEDIA We will be using 3 types of media to cover this Television Promotional Campaigns Print Media a.Billboards b.magazine c.newspapper

wide aspect :

Message Development
Punch Line: Ice-cream can buy the happiness that money can not SOMETHING NEW THAT U NEVER EAT BEFORE

Distribution
Our effort will be to distribute it with through I. GENERAL STORES II. BAKERIES III.SHOPPING MALLS

Storyboard
Scene 1 Scene 2

A boy is going to a shop for icecream.

He reached the shop and asked shopkeeper that he want a buy ice cream.

storyboard
Scene 3 Scene 4

The shop keeper asked what ice cream do you want to eat.

The boy said to give me fuzon ice. the shop keper give him and he start eating.

storyboard
Scene 5 Scene 6

Sundenly he saw a child who is seating at the foot path watching him eating the icecream. Scene 7

Boy buy a ice cream for the child also and give him. Scene 8

The child become happy and eat the ice cream.

Fuzon icecream logo pop-up with the logo fuzon sign of happiness at every moment.

THANK U