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Definition
A consumer buys a product for the
following reasons:
To satisfy his desire and related needs.
His urge to buy things
External motives
This motive is based on security needs.
People generally fear loss of life, health,
friends, job, reputation and comfort so they
cherish for security. When they become older
this fear becomes greater. Hence they go for
purchase of house investments insurance
policies etc.
To satisfy their pride and
vanity