Virtualisation Software Company

What is Virtualisation?
Virtualization, in computing, is the creation of a virtual (rather than actual) version of something, such as a hardware platform, operating system, a storage device or network resources. Virtualization can be viewed as part of an overall trend in enterprise IT that includes autonomic computing, a scenario in which the IT environment will be able to manage itself based on perceived activity, and utility computing, in which computer processing power is seen as a utility that clients can pay for only as needed. The usual goal of virtualization is to centralize administrative tasks while improving scalability and work loads. Many Companies offer virtualisation products, Like, Citrix VMWare HP AppSense

Citrix Systems______________________________________________________________ Citrix Systems, Inc. is a multinational corporation founded in 1989, that provides server and desktop virtualization, networking, software-as-a-service (SaaS) and cloud computing technologies including Xen open source products. Citrix currently services around 230,000 organizations worldwide and is based in Fort Lauderdale, Florida, in the South Florida metropolitan area, with subsidiary operations in California and Massachusetts, and additional development centers in Australia, India and the United Kingdom.

SWOT analysis
Strengths
* Large PC maker - economies of scale * Brand recognition * Cuts out the retailer * Lean supply chain; relatively cheap labor * Online capabilities to customize products * Strong service reputation * manufacturing excellence allows diverse products and bespoke orders

Weaknesses
* Huge range of products and components from many suppliers from various countries * Commoditization * Inventory * Customers view the products as "not state of the art" * Door to door delivery problem in emergent countries * some quality concerns from customers

Opportunities
* Diversification strategy by introducing many new products to its range * Making and selling low-cost, unbranded lowprice computers to PC retailers in the United States

Threats
* Competitive rivalry that exists in the PC market globally * New entrants to the market pose potential threats * Exposed to fluctuations in the World currency markets (i.e., changes in exchange rates) * substitute products

Porter five forces analysis

The five forces
1. 2. 3. 4. 5. The threat of the entry of new competitors The intensity of competitive rivalry The threat of substitute products or services The bargaining power of customers (buyers) The bargaining power of suppliers

There is the possibility of entry of new competitors. But Citrix is the growing organisation. On day to day basis they keep tuning there publish application for smooth application function. Which help to customer for their application & also increase their attachment with Citrix. Also customer dependency gets increase on Citrix application & for them it is difficult to change the product. To avoid the threat of substitute product or services, Citrix himself offer good deal related to application license. Also once customer start using the Citrix product then he gets lifetime license about related product so customer keep using the product. Citrix offers 40% discount on license if product purchase cost is more than 20000 $. Also Citrix convince there customer that how their product is helpful to them. For example, HDFC bank has started using Citrix product from 2004 with 12 different application on 20 Server. Now the same has increase upto 26 application on 292 server

Citrix Promotion and Market Capitalisation

For promotion purpose Citrix follows the below steps :1. Once any new product has been launch then Citrix arrange a seminar in 5 star hotels & invite the as many as IT business Managers. Inform them about product usage and how it will be helpful for your organisation. 2. Citrix offer trail package to to the companies to check the application functionality. 3. Citrix provide the discount on new product if company already using their existing product.

Market Capitalisation :Stock Market Revenue Operating income Net income Total assets Total equity Employees NASDAQ 1.87 billion USD (2010) 327.16 million USD (2010) 277.07 million USD (2010) 3.09 billion USD (2009) 2.19 billion USD (2009) 4,816 (December 2009)