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中小企業創新育成中心

亞太智財科技服務公司
June 8, 2002
June 8, 2002 Dr. Leo H. Lin, ATIPS proprietary
中小企業的須求
 確認專利 / 技術
 專利授權
 技術移轉
 技術鑑價
 專利管理與應用
 協商談判
June 8, 2002 Dr. Leo H. Lin, ATIPS proprietary
Design
patent?
Basic
patent?

Enforceable
Patent or
patent ?
patent group
Proved in ?
Patent?
Relevant
patent?
Effective
patent?

June 8, 2002 Dr. Leo H. Lin, ATIPS proprietary


Technology Transfer is required
by global business operation
 The value of IP asset is in
their applications
 New markets need
technology infusion
 IP asset is used for
investment in JV
 Economical development
of a country creates new
market

June 8, 2002 Dr. Leo H. Lin, ATIPS proprietary


Commercial products are results of
complicated technology combination
COMPUTER
INTEGREATED
MANUFACTUREING
AEROSPACE
CONSUMER
TELECOMMUNICATIONS
ELECTRONICS
CAR AND TRANSPORT
SERVICE INDUSTRY MICROELECTRONICS
INDUSTRY
OFFICE AUTOMATION
METATL/STEEL INDUSTRY
SEMICONDUCTOR INDUSTRY
FOOD PROCESSING
INDUSTRY
PHARMACEUTICAL
INDUSTRY Nanotechnology
AGROCHEMICAL INDUSTRY
BIOTECHNOLOGY
FINE CHEMICALS NEW MATERIALS
PETROCHEMICAL
INDUSTRY
WASTE PROCESSING
INDUSTRY
BIOMEDICAL MATERIALS
AEROSPACE INDUSTRY]
TEXTILES INDUSTRY
June 8, 2002 Dr. Leo H. Lin, ATIPS proprietary
June 8, 2002 Dr. Leo H. Lin, ATIPS proprietary
Patent Protection &
Licensing

1. To stop other competitors


manufacturing products
2. Trade for others patents
3. As a market entrance tools
4. To establish brand names
$

$
$

June 8, 2002 Dr. Leo H. Lin, ATIPS proprietary


What are we looking
What technology?
Any patent? For in technology
How is product sold? Transfer?
Where is our market?
Is timing right?

Contents of
technology

Relevant
patents
Technology
Accepting Infringed
sources
party patents?
June 8, 2002 Dr. Leo H. Lin, ATIPS proprietary
Technology transfer is for business
development
1. To enter the new market
with new technology
2. To catch up the existing market
With new technology
3. To stimulate the market
With new technology
4. To enter an existing market
$

With new product


$
$

June 8, 2002 Dr. Leo H. Lin, ATIPS proprietary


Technology Requirements

• Is there a market?
•Technology match market?
•End user vs technology
•Supplement to existing product?
•Create a new market?

June 8, 2002 Dr. Leo H. Lin, ATIPS proprietary


June 8, 2002 Dr. Leo H. Lin, ATIPS proprietary
WTO will unify IP rights through
its membership!!!
A typical product could involve more than one patents!

Patent may be a worldwide right eventually!!

June 8, 2002 Dr. Leo H. Lin, ATIPS proprietary


The game of patent licensing

Negotiation

Licensing
Product Agreement
Patent Litigation
relevancy

Invalidation
lose win

June 8, 2002 Dr. Leo H. Lin, ATIPS proprietary


June 8, 2002 Dr. Leo H. Lin, ATIPS proprietary
How do we evaluate the
technology?
Review corporate strategy

Study market development

Market trend and competitive technologies

Market fit for product group

Production line and training needs

June 8, 2002 Dr. Leo H. Lin, ATIPS proprietary


Factors in technology valuation

 Technology maturity
 Market potential
 Product variety
 Product life cycle
 Technology life cycle
 R&D cost and timing

June 8, 2002 Dr. Leo H. Lin, ATIPS proprietary


ATIPS 技術鑑價架構
技術鑑價報告
整合分析下列三大要素

專利導向 技術趨勢
- 分析專利發明範圍 市場潛力 - 分析技術內容
- 蒐集 / 比對類似專利 - 蒐集 / 比對類似技術
- 分析可替代之產品
- 分析可替代之技術
- 分析相關生產廠商
- 分析現有市場規模
- 預估潛在市場規模

June 8, 2002 Dr. Leo H. Lin, ATIPS proprietary


Market valuation of a technology
 Market potential
 Market share  $200M USD
 Potential business  25%
 Manufacturing cost  $50MUSD
 Marketing cost  $7MUSD
 Potential margin  $10MUSD
 Product life cycle  $33MUSD or 66%
 Technology value
 5 years
 $ 165MUSD
 Licensing fee/Royalties
 $16.5MUSD
June 8, 2002 Dr. Leo H. Lin, ATIPS proprietary
June 8, 2002 Dr. Leo H. Lin, ATIPS proprietary
Keys factors in a successful
negotiation
Develop options Evaluating everyone
Working Credibility
relationship Look behind position
Clarify interests Consider impacts
Decision making looking for fairness
Apply external
standards
To prevent bluffing
Legitimacy
Listen actively
Communication
June 8, 2002 Dr. Leo H. Lin, ATIPS proprietary
Positioning in negotiation

Favorable to our
Our best position position But may be
acceptable to them

Favorable to them Definitely their


But may be best position
acceptable to us

June 8, 2002 Dr. Leo H. Lin, ATIPS proprietary


How to conduct a Negotiation
with patent owner?
Balance
Negotiation
the situation
with factwith
litigation
Negotiation Face
by cost
from the strength
factors
your fact
Consider
Prove toroyalty
them that
as part
you of
product
understand
cost the
andsituation
balance it
with potential litigation cost

June 8, 2002 Dr. Leo H. Lin, ATIPS proprietary


June 8, 2002 Dr. Leo H. Lin, ATIPS proprietary
Worldwide Technology Trade

Market!! Demand!!
Developed market with advanced technologies
.
will move technologies to developing markets.
June 8, 2002 Dr. Leo H. Lin, ATIPS proprietary
June 8, 2002 Dr. Leo H. Lin, ATIPS proprietary
Technology implementation
 Manufacturing steps are key to technology
transfer
 Turn key operation
 Documentation
 Software source code
 Training program in country or on site
 Equipment order from vendors

June 8, 2002 Dr. Leo H. Lin, ATIPS proprietary


運用智財服務的基礎來創造新商機

技術 資金
擁有者 ( 投資者 )
( 企業家 )
智財技術
服務業
資源整合運用

市場
經營團隊 ( 顧客 )

June 8, 2002 Dr. Leo H. Lin, ATIPS proprietary


技術移轉及育成中心服務模式

技術鑑價
營運管理
技轉 / 專利授權
協商談判
技術商品化

人才培訓
種子基金
June 8, 2002 Dr. Leo H. Lin, ATIPS proprietary
市場開發
Technology Management in key to
business success in today’s environment

Dynamic business environment in 21st century:


1. New technology, new market and new business concept
2. Internet business concept dominate market approach
3. Worldwide reach is key to new business concept
4. Artificial intelligent information development create
Virture business world
5. New business is always associated with new technologies
21st century carries us into a totally
new technology environment
 Traditional industries need creative technology innovation now
 New metallic alloy needed for automobile, computer & space

 Long life batteries to accommodate communication needs

 Energy converter to utilize nature energy source

 Artificial intelligent application creates new demand for precision


tool
 Robotic precision demand for special metallic material

 New material for artificial tools

 Biotech inventions set new order for the new century

June 8, 2002 Dr. Leo H. Lin, ATIPS proprietary


以智財服務建立新商機
A. 產品發展 D. 市場測試 F.
專利 / 技術 生產製造 產品 產品雛型 進入市場

1. 確認專利 / 技術 1. 產品定位 1. 促銷規劃


2. 專利授權 2. 產品設計 2. 價格策略
3. 技術移轉 3. 產品包裝 3. 售後服務
4. 技術鑑價 B. 育成管理 4. 產品發展 4. 行銷計劃修正
5. 專利管理與應 5. 生產管理 5. 產品週期計劃
用 1. 種子基金 6. 人才招募
6. 協商談判 2. 技術仲介
3. 營運管理諮詢
4. 人才招募 E.
市場測試
C. 投資管理
1. 資源整合
1. 創投基金 2. 市場調查
2. 投資評估 3. 行銷計劃
3. 財務計劃 4. 營運計劃修正
4. 營運計劃書 5. 銷售通路
6. 人才招募
June 8, 2002 Dr. Leo H. Lin, ATIPS proprietary
ATIPS 服務基礎架構
提供各產業技
協助國內外產業
術移轉、技術
界合理解決專利
鑑價及技術協
侵權案件
商顧問服務

提供專利授 協助公司建
權、權利金 立智財權資
協商及專利 產管理及應
分析等服務 用

June 8, 2002 Dr. Leo H. Lin, ATIPS proprietary


Technology Transfer Fees and
Royalties in Taiwan
 Towerchip: 1994, USD$M
Mitsubishi 0.25mm, 160
DRAM 140
 Promos Tech.: 1996, 120
Tower Chip
Siemens, 0.25,0.18mm 100
DRAM 80 PromoTech.
 Nanya Tech.: 1994, Japan 60 Nanya Tech.
Okita, 0.3mm 40
 Acer Semi: 1990, TI,IBM, 20 Acer Semi
0.35mm 0
TTA FEES
 Total: USD$330M
PAID

June 8, 2002 Dr. Leo H. Lin, ATIPS proprietary


Sildenafil (Viagra)-- Pfizer
Failure to success
1. In 1991 Sildenafil tested as a drug to slow the heart stroke,
it failed in the application.
2. In 1992 a side effect during the clinical test was discovered
the drug stimulate clinical patients
3. From 1993 to 1997 a broad clinical test was conducted by
six medical center for the special use as stimulant
4. In 1998 FDA approve for the use of Viagra (Sildenafil)
as a stimulant for man
5. Today over 600M prescription were provided to patients in
USA
6. Other countries use the drug without any approval
June 8, 2002 Dr. Leo H. Lin, ATIPS proprietary
Pacific Pharmaceuticals Inc.(PP) and
the National Cancer Institute(NCI)

 Sign Cooperative Research and Development


Agreement
 To study O6 Benzyl Guanine (BG)
 NCI will study the efficacy BG
 PP retain the right to conduct clinical study for
FDA approval
 NCI will conduct study for brain, colon and renal
carcinoma cancer
June 8, 2002 Dr. Leo H. Lin, ATIPS proprietary
CellPro vs Baxter, Becton Dickinson & The Johns
Hopkins
 CEPRATE(R) SC System
 Patent owners won in District court against CellPro
related antibody used in the system
 Appear court vacated the sales restriction outside of
USA but confirm the infringement against CellPro

June 8, 2002 Dr. Leo H. Lin, ATIPS proprietary


June 8, 2002 Dr. Leo H. Lin, ATIPS proprietary

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