Hidden Directives in XXI cafs shop attendants speech : [REVEALED]

A mini research done for the final presentation in Sociolinguistics class by Wida Sanditya Kusuma English Studies Dept UI 2010 Friday, June 1 2012

Before

Previous thoughts Behind the scene The expert says Expectance

Previous thoughts As one of vital functions of the speech, Directives utterances are intended to get someone to do or prevent things. Directives take several forms: Imperative, Interrogative, Declarative People tend to consider these factors while uttering Directives: Social distance, Relative status/power, formality of the context. The object of my micro research:
Hidden directives function in 21 Caf shop

Behind the scene

WHAT? To investigate the existence of hidden directives function in 21 Caf shop attendants speech to attract respondents WHY? Because I often come to the cinema and always wonder why the shop attendants choose that particular style of speech to attract and persuade respondents and I want to know how the other respondents feel about their action.

Behind the scene

HOW? By conducting a literature study to know about directive speech acts and a survey to gather respondents voice about the shop attendants speech. WHO? Reference books written by: Janet Holmes, Dell Hymes & Ronald Wardaugh Survey respondents: English IV Class C students (18 persons)

The expert says

Holmes (2001): Directive are concerned with getting people to do things and its force vary in strength: suggesting, inviting, ordering and commanding. A great deal depends on intonation, tone of voice and context. Searle (1975): There are at least six ways in which we can make requests and give orders even indirectly. One of them: to focus on the hearers willingness or desire to do something. Ex: Would you be willing to write a letter of recommendation for me? Why do I choose these two theories?

To prove that directives could exist even in the

Expectances

By the end of this research, I hope to answer the following questions:

Does the 21 Caf shop attendants speech to attract respondents* contain directives function? In what form? Is it supported by any theory? Hows the respondents think about it? Do they realize the directive function of the speech?

After

Results of Survey & Analysis At the end of the day

DISCLAIMER: 1. All the respondents have ever visited either 21/XXI/The Premiere/Platinum Cinema and have also ever heard the shop attendants speech 2. This survey is conducted only to support the research needed to fulfill the task of Sociolinguistics. There is no intention to promote nor to bash the party mentioned in this

Results of Survey & Analysis

I gave my respondents a record of the XXI Shop attendants speech

Results & Survey Analysis

0%

32%

Senang Biasa saja Terganggu

68%

respondents feeling when hearing shop attendants

Results & Survey Analysis

6 5 4 3 2 1 0 Diksi yang buruk

Series1

Cara memanggil yang memaksa dan memerintah

Series1

Intensitas keseringan

Lain-lain

Elements that make the respondents feel disturbed

Results & Survey Analysis

Tidak

Series1

Ya

10

15

20

The effect of shop attendants speech in attracting respondents to buy their products

Results & Survey Analysis

27% 32%
A : Silahkan mengantri di sini yang kosong! B : Sebelah sini, silahkan persiapan nontonnya buat di dalam! C: Silahkan Thai Iced Tea dan pake Combonya tersedia, hanya 10 ribu rupiah!

41%

respondents thoughts on speeches that tend to contain directive function

Results & Survey Analysis

Most of the respondents* dont find the shop attendants speech bugging, but they tend to ignore it. None of them feels welcomed by the speech of the shop attendants. About half of those who ignore the speech, finds it irritating due to several causes: most of them say that because its over-repeated, some of them find it too demanding and one person says its too noisy.

Results & Survey Analysis

Most of the respondents* buy the products not because of the shop attendants speech,but because of their own willing. Only 2 persons say that they buy because they feel welcomed and persuaded by the speech. All respondents* agreed that some forms of speech told by the shop attendants contain directive elements/functions

Analysis Most of the respondents* tend to ignore and feel disturbed by the shop attendants speech, and worse, it doesnt even motivate the coming respondents* to buy the products because the way the speech uttered (intonation, the gestures of the speaker) and the intensity. The fact that respondents also agree that there are some forms of the shop attendants speech that they think containing the directive functions probably also the reason why most of them arent attracted and persuaded.

At the end of the day

Does

the 21 Caf shop attendants speech to attract respondents* contain directives function? In what form? Is it supported by any theory?
Yes,

its in the declarative form (offering and suggesting). It is actually supported by Holmes & Searles theories that have been mentioned before.

At the end of the day

Hows

the respondents think about it? Do they realize the directive function of the speech?
The

respondents think that theres directive functions in the speech thats why most of them tend to ignore and some even feel disturbed by it.

Acknowledgements References:

Janet Holmes Introduction to Sociolinguistics (Chapter 11: Speech Functions, Politeness, and Cross-cultural communication. Page 258-267) Ronald Wardaughs Introduction to Sociolinguistics (Chapter 11: Words at Work. Page 305-306)

Tutor:

Ms. Theresia Pratiwi, S.Hum.

Students of English IV Class C

Respondents:

Sharing session

Question-answer, critics, comments, inputs, etc.