Gadwords Training08 1223965460180796 8

Google Adwords Jump Start Training Course
Intro & Outline

Ethan Chong Google Adword Qualified Professional
Basic Concepts Keyword Research Step by Step Campaign Setup Ad Writing Common Mistakes to Avoid Landing Page Design Tips & Sharing Resources Learn more!
Copyright 2008. All Rights Reserved. Neowave.com.my
What is Google Adwords?
PPC (Pay Per Click) Advertising

You dont pay (to Google) unless people click on your ad Highly Targeted Advertising Only appear when people search for it
Where will Google Adwords will appear?

Google Search Results
Search Network
Where will Google Adwords will appear?

Content Network Gmail
Why Use Google Adwords?
Basic Concepts
Benefits of Google Adwords?
Fastest way to promote your products / services Very Targeted & Specific Get your Prospect to find you (No cold call!)
Right Message > Right People > Right Market > Right Time
Basic Concepts
Who can use?
Anybody (Google Account & Credit Card needed) Suitable for Direct Response Ad Not recommended for Branding
Where?
Anywhere, Anytime!
Basic Concepts
How much does it cost?
No fixed price
Google provide estimated cost per click

You only know after the clicks happen Good news is You are in Control
No Minimum Spend You control your budget You control Maximum Cost Per Click Pause/End the campaign anytime
How Adwords Pays for Itself

$1000 Investment in Adwords
$1 cost per click 1,000 Clicks

10% Conversion rate =100 Sales Average Sales =100 Sales $1k Investment Result in $10k in Sales Reinvest Profit, Optimized the Ad
Terms
Max CPC: Maximum Cost Per Click
Maximum price you are willing to pay for particular keyword eg. $2 for the keyword iphone leather cover
CTR: Click-Through Rate

Number of Clicks/ Number of times your ad shows up
Terms
Landing page: First page where the visitors see after clicking on your ad.
Landing Page Google Adword
Getting Started
Understand your Target Market:
Who are they? Where are they (country)? What website / forum they normally surf?
What is your Main Keywords?

Write down 5 keyword phrases based on each your product & services Dont use single keyword because it is too broad Preferably 2~5 keyword phrases (indicate buying interest)!
Scout the Competition

Google it!
How many Competitors out there?
Refresh the search results a few times and count
Any keywords which are less competitive?
Use Free tools

https://adwords.google.com/select/KeywordToolExternal
Generating Keywords
Imagine yourself as the customer
what would you search for?
Use these Tactics & Free Tools

https://adwords.google.com/select/KeywordToolExternal
Remember to show all columns
Google Suggest http://www.google.com/webhp?complete=1&hl=en Yahoo Search Assistant www.yahoo.com Forums (relate to your products or services) Ask your existing customers!
Come out with at least 50 keywords

Write it down! - Save it in Notepad or wherever.
Understand Different Matching Options

Broad Match Phrase Match Exact Match Negative Keywords
Broad Match
If you bid on => celebrity perfumes Your ad will appear when people search for:
Hollywood celebrity perfumes List of celebrity endorsed perfumes Perfumes wear by celebrity
Phrase Match
If you bid on => celebrity perfumes Your ad will appear when people search for:
Hot celebrity perfumes

Top Ten celebrity perfumes Celebrity perfumes and fragrance Best celebrity perfumes for men
Exact Match
If you bid on => [celebrity perfumes] Your ad will appear when people search for exactly
Celebrity perfumes
Negative Keywords
Technique to filter out traffic that you dont want
Put minus sign -

Reseller Wholesaler Free
So, your ad will not show up when people search for: perfumes reseller perfumes wholesaler free perfumes
Wrap up Your Keywords

Download Adwords Wrapper
http://www.godefy.com/product/godefy_adwords_wrapper_2117
Automatic help you wrap up your keywords in different matching option Wrap up your keywords now!
Setting up Adwords Campaign

Go to adwords.google.com
Choose Starter Edition
For Beginner
For Experienced Advertiser
Choose your Target Language
Choose your Target Location
Create your Ad
Typical Ad
How to write effective ads?

Use Keywords In Headline or Description line
Put Benefits 1st, Features come 2nd

Be Specific Capitalize 1st letter of each word in display URL
Geographically specific ads

Dont Sounds like you are trying to sell them something
Show Trust & Credibility
Put in Keywords
Set Your Budget
Account Setup
Understand Adwords Account Structure

Account
ABC Car Audio & Accessories Limited
Campaign A
Campaign B
Car Audio
Car Accessories!
Ad Group A1
Ad Group A2
Ad Group B1
Ad Group B2
Speaker Keyword list car speaker reviews mid bass speaker component speaker
CD Player Keyword list Pioneer CD Player Car CD Player Sony Car CD Player
Car Wiper Keyword list car wiper blades car wiper motors car wiper arms
Car Lights Keyword list Car head lights Car tail lights Headlights bulbs
Google Adwords Editor

Download Adwords Editor http://www.google.com/intl/en/adwordseditor/ Download your keywords Group your keywords Upload your keywords
Sounds Simple, Right ?

If you can afford to flush away your cash, then please just stop here.
Do you make these mistakes?
It would look like this:

An Adwords Ad
A whole bunch of Different keywords
The companys home page
What's so wrong with this picture?
1st Mistake:
Too many different kinds of keywords in the same group.
You should group them into different Ad groups.
Why Grouping?
2nd Mistake:
"Smith Telecommunications" - Who are you?
Low CTR High bid price
You should:
3rd Mistake:
Don't bring visitors to your homepage.

You only have 5~10 seconds to make an impression as your visitors scan through Youll spend more money because - Landing page not relevant to ad - Low Quality Score - You have to bid high cost more!
3rd Mistake continue
Just Give them exactly what they want.

Voice Mail Software
Intelligent Voice Mail Software for you business needs ..Make your communication Easier..custom expandable systems.
www.smithtelecom.com/voice-mail-software.html
4th Mistake:
Forget to put negative keywords
Waste your money Waste visitor time Have to bid high
Filter it out
You should do this:

Tips: What indicates a non-buying Keywords?
5th Mistake
Create only 1 ad in an Ad Group
Tips: Always split testing 2 ads at the same time! See which one performs better conversion!
5th Mistake (continue)

A week after the ad goes live...
58 Clicks l 1.9% CTR
45 Clicks l 1.4% CTR
Youll know which one actually performs better. Delete the inferior one, create another ad with different copy to beat the better one. Keep testing!
Optimize your Landing Page

Choose your landing page
Dont choose homepage Choose specific category/product page that what your ad described
Headline
Compelling & Eye Catching Relevant to your Ad Keyword in headline
Unique Selling Point

Describe benefits in bullet point
Readability
Headline use 10 or 12pt font size for content
Optimize your Landing Page
In webShaper, go to Product Catalog > Choose Product Item > Edit Product Item Put your keyword phrases in Keyword field Put short description
Put most important information in first 160 characters space It show on Google Search Result Page (as snippets) that help your SEO too!
Page size & layout

Engage the Customers
Display pictures or video to demonstrate the benefits/step by step guide of your product
Build Trust & Confidence

Testimonials VISA / MasterCard Logo PayPal verified / WorldPay logo Footer links
Terms of service Refund / Return Policy Contact us Privacy Policy / Anti spam policy
SSL Certificate and Logo

Tips Sharing
Disable Search & Content Network
Rotate Ads Evenly
Additional Resources
Must Read
www.google.com/adwords/learningcenter https://adwords.google.com/support https://adwords.blogspot.com
Strongly Recommended
www.perrymarshall.com/google http://blog.mindvalleylabs.com/category/google-ppc/ Google it yourself!
Ecommerce, Entrepreneurship & Some funny crap

http://www.neowave.com.my/sellmore/

Any questions? Just email me! sales@neowave.com.my
Selling Online for Small Businesses

E-commerce Store Solution Sell More Online
Creating and running a successful and profitable online store takes great Shoppping Cart Software. Don't compromise - webShaper e-commerce is a complete, marketing driven, user friendly Search Engine Friendly (SEO) Shopping Cart Software, built for serious business to improve Search Engine Positioning, Increases Traffic, Boost Sales, Run Promotions, Reward Loyal Customers, Track Web Traffic and more!
Test Drive it Today! Logon to http://www.neowave.com.my/DEMO
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Google Adwords Jump Start Training Course

Intro & Outline

Copyright 2008. All Rights Reserved. Neowave.com.my

What is Google Adwords?

PPC (Pay Per Click) Advertising

Copyright 2008. All Rights Reserved. Neowave.com.my

Where will Google Adwords will appear?

Copyright 2008. All Rights Reserved. Neowave.com.my

Where will Google Adwords will appear?

Copyright 2008. All Rights Reserved. Neowave.com.my

Why Use Google Adwords?

Copyright 2008. All Rights Reserved. Neowave.com.my

Copyright 2008. All Rights Reserved. Neowave.com.my

Copyright 2008. All Rights Reserved. Neowave.com.my

Google provide estimated cost per click

Copyright 2008. All Rights Reserved. Neowave.com.my

How Adwords Pays for Itself

$1 cost per click 1,000 Clicks

CTR: Click-Through Rate

Copyright 2008. All Rights Reserved. Neowave.com.my

Copyright 2008. All Rights Reserved. Neowave.com.my

What is your Main Keywords?

Copyright 2008. All Rights Reserved. Neowave.com.my

Scout the Competition

Any keywords which are less competitive?

Use Free tools

Copyright 2008. All Rights Reserved. Neowave.com.my

Use these Tactics & Free Tools

Come out with at least 50 keywords

Copyright 2008. All Rights Reserved. Neowave.com.my

Understand Different Matching Options

Copyright 2008. All Rights Reserved. Neowave.com.my

Copyright 2008. All Rights Reserved. Neowave.com.my

Hot celebrity perfumes

Copyright 2008. All Rights Reserved. Neowave.com.my

Copyright 2008. All Rights Reserved. Neowave.com.my

Put minus sign -

Wrap up Your Keywords

Copyright 2008. All Rights Reserved. Neowave.com.my

Setting up Adwords Campaign

Copyright 2008. All Rights Reserved. Neowave.com.my

Choose Starter Edition

For Experienced Advertiser

Copyright 2008. All Rights Reserved. Neowave.com.my

Choose your Target Language

Copyright 2008. All Rights Reserved. Neowave.com.my

Choose your Target Location

Copyright 2008. All Rights Reserved. Neowave.com.my

Copyright 2008. All Rights Reserved. Neowave.com.my

Copyright 2008. All Rights Reserved. Neowave.com.my

How to write effective ads?

Put Benefits 1st, Features come 2nd

Copyright 2008. All Rights Reserved. Neowave.com.my

How to write effective ads?

Geographically specific ads

Copyright 2008. All Rights Reserved. Neowave.com.my

How to write effective ads?

Show Trust & Credibility

Copyright 2008. All Rights Reserved. Neowave.com.my

Copyright 2008. All Rights Reserved. Neowave.com.my

Set Your Budget

Copyright 2008. All Rights Reserved. Neowave.com.my