Dilin Pieris Supun De silva Tharaka Manuja Ubeysekara

Presentation Outline

Existing Supply Chain Analysis

Stages of the supply chain

Existing Merchandising Standards

Displaying of merchandise

Merchandising on seasonal themes Integrating Sensory Input Lighting and color Promotions

Suggestions and proposals for improvements

Existing Supply Chain Analysis

Transformation of the supply chain through time Vertical inntrigation o Advantages of the new model
o
Farmers/Producers Regional Collection Centres Transportaion of supplies Central Processing Unit (CPU) Retail Outlet

Consumer

 Stages of the supply chain

Farmers/Producers Regional collection centres (RCC) Transportation of supplies Central Processing Unit (CPU) Retail outlets

Farmers/Producers
Farmers take a major role in agri business They have been able to create long term bonds with

more than 1000 farmers Real time supplies of fruits and Vegetables

Regional collection centers

Soon after harvest, farmers deliver their goods to the

centers. Goods collect in to craters The freshness is maintained in delivery goods to the RCC

Transportation of supplies
Transportation is done by the Cargills distribution network. They use quality control methods

Central Processing Unit (CPU)

Located at Wattala Conducting all the cleaning and grouping work. Supplying goods according to the orders

Retail outlets
This is where fresh producer meet the final consumer

Cargills existing supply chain Efficiency

Year round cultivation Different ecological regions Stage cultivation Bridging the long term relationship

Cargills existing supply chain Quality

Plastic craters Enriching Farmers Adding less chemicals to the fresh products Transferring goods to the customer within 24 hours.

Existing Merchandising Standards

Displaying of merchandise
Eye level strategy/ Store setting
Hanging, pegging and folding techniques Prices are made highly visible places

Integrating Sensory Input

Impulse buying Animated display systems

Special promotions are being announced

Chance of feeling the product

Lighting and color

Using special florescent tubes

Uses many eye catching colors

Merchandising

on seasonal themes

According to the varied festive themes

to promote fresh produces Unique color themes and decorations will be used.
o

Promotions
Providing catalogues

Suggestions and proposals for improvements

SOWT Improvement in Procurements and inventory management

Suggestions for Quality improvement Recommendations to increase sales through efficiency Implementations for the sustainability

Q&A