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Strengths

ISO 9001-2000:Nishat textile is certified under ISO 9001-2000 and so it meets the requirement of international standards. High quality product: Nishat textile limited using advance technology like they have modern machinery by which the quality of product produced is very high. Latest mechanized machinery:They are using modern looms which they have purchased from Japan and France.
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Strengths

Highly qualified and skilled management: The management of Nishat is skilled they have hired the foreign graduate people in their management and also experienced people from all over the country. Highly Motivated Workforce: They are providing better pay to their employees and also bonus to them 5/26/12 which motivate the workforce and

Strengths

Competitive advantage :Because it is an old textile and it has still keep its position in the textile market on all others competitors in the nation wide which is its competitive advantage. Own power generation plant:They have own power generation plant through which they 5/26/12

Weaknesses:

High cost of production:The production cost is high because of not properly utilization of its resources. Centralized decision making: The decisions are made by the upper management which is weakness of the Nishat because they have no proper idea about the situation and their decision can be not fruitful for 5/26/12 the company.

Weaknesses:

Small international market share: Although Nishat has very strong in the national wide but it has small market share in the global textile industry due to the sound competitors like china, and Bangladesh etc. Less promotional activities: Relative to its market position in the market their promotional campaigns are very less which provide less 5/26/12

Opportunity

Organization Can expand product lines:Currently the Nishat not dealing in knitwear they can expand their product line by producing knitwear. They have plants and the extra cost for the production will be low for Nishat. And they also have better market repute. Reduce costs: organization can reduce costs by proper utilization of 5/26/12

Opportunity

Increase exports: As Pakistani currency is depreciating so, they can increase their exports by improving their quality. Decentralized decision making: they can give authority to others for decision making so as to bring more innovations and more betterment to the productivity both nationally and internationally.

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Threats

Buyer needs demands changes: The product designs of nishat products are just satisfactory as compare to global competitors so, they are facing the threat of lowers demand patterns. Political instability: Political instability and rising inflation may affect nishats demand and profits. Changed of government policies 5/26/12 :Government policies are changing day