SOCIAL MEDIA

By Shashiprabhath Wijesuriya

PAST AND THE PRESENT OF SOCIAL MEDIA

Lets start with observing how it all started.

By Dakshina

Before everything, we had verbal communication

When technology grew faster. methods thats used to communicate with each other has improved so much

Printed Materials

Verbal Communication

Radio

Internet

Television

When Internet started to grow among the computer users, many new methods of social communication has started. Most famous methods are Message boards(ex:-)

Chat rooms (ex:- yahoo chat, msn chat)

People wanted something more sophisticated to interact with. Then Social Media era has started. But, those days, its all about extending your network.

Invention of

WEB 2.0
More collaboration between end users

MySpace The Oldest of the Modern Social Media Era

MySpace was started in 2003. It is the oldest of the modern social media era

In 2004, Facebook has started

Facebook has started in 2004 as a students project of Harvard university.

In 2005, YouTube has started

In 2006, Twitter has started

WHY SOCIAL MEDIA?

Social Media is a logical extension Its something we have doing for centuries Only the medium and the technology is changed Its really fast Its updating 24/7 There are minimal boundaries Its a mass communication tool There are new opportunities to tackle

Basically, Nowadays, you can reach it from anywhere, anyway at anytime for a low cost (most of the time FREE!)
By Dakshina

Among above see the NUMBERS!!!

Below is some statistical data of few major social media tools as of beginning of the year 2012.
Facebook 800 million ACTIVE users! 3.5 billion content sharing in a week.

Twitter 100 million ACTIVE users! 340 million tweets(status updates) daily.
YouTube Every minute, 60 hour of video is uploaded. 490 million+ viewers. LinkedIn 135 million+ ACTIVE users! Growing at a rate of 1 million users per 12 days.

How word of mouth works

HO W SO CIA L ME DIA W OR KS

How social media works

PR OS AN D CO NS OF SO CIA L ME DIA

Basically, in Social Media,

Sharing is Everything!
But,

Be Careful with what you are Sharing!

CONS OF SOCIAL MEDIA

Social Media is really fast. Therefore anything you have shared mistakenly, will take only few seconds to spread all over the world. Security is an issue in social media. Most of the security vulnerabilities have in the IT field, also applicable to social media (ex:- various kinds of hacker attacks etc). Social media is really addictive. You meet various kind of people. So you cant trust the other end 100%.
By Dakshina

BRAND BUILDING WITH SOCIAL MEDIA

Lets see how a brand can build its reputation over the internet in the traditional way and the modern way.

By Dakshina

The Traditional Way of Online Branding

Website

Email Campaigns

Support Forums

Few other tools

The Modern Way of Online Branding

Website

Email Campaigns

Support Forums

Few other tools

Social Media Channels.

Areas we can target with social media branding

1. 2. 3. 4. 5. 6. Sales Partnerships Community Involvement Recruiting Public Relations Investor Communication

Social media brand building consists 4 major steps

1. Establish goals a) Establish your goals including what kind of product/business/presence you want to promote. b) Determine your objectives. c) Identify your audience 2. Listen a) Listen what people talk. b) Study the current trends. c) Read the statistics.

Social media brand building consists 4 major steps

4. Build a) Set up your home base. b) Choose your social media channels. c) Link them all with your home base. 5. Engage Now youre ready. Time to get some work done.

Social media is not controlling Your followers.

Its about building relationships with them.

Therefore, you have to be really cautious when working with Social media brand building.
If you do it RIGHT, youll gain many new opportunities. If you do it WRONG, it may be the end of your/your businesss reputation.

FEW SOCIAL MEDIA STORIES

Australias Tourism This campaign was directed through Facebook and got over 375,000 users to the official web site. My Starbucks Idea A campaign headed by the Starbucks to give a chance to their customers to suggest how to improve their products and services.

Dells Campaign Dell has reached their customers through social media channels and has earned over one million dollars as revenue.
By Dakshina

RightThats Global. What about Sri Lanka?

FEW LOCAL SOCIAL MEDIA STORIES

Mobitel and Dialog Both Mobitel and Dialog are using social media channels extensively to improve their brand building customer support. Perera and Sons Perera and Sons bakers is a great example of how to use social media to advertise their products and building a close relationship with their customers. Ada Derana Ada derana a premiere news channel in Sri Lanka is using twitter to distribute their news quickly among the followers.
By Dakshina

Do you remember this?

Picture courtesy @malinthe

These pictures are from the train accident which happened on 17th September 2011 at Alawwa.

So whats special about them? These were taken from a passenger who was travelling in the exact train using a mobile phone. These pictures hit the internet through twitter within 5 minutes - even before the news channels report the incident.

So,

Are you feeling the power of social media?

WHAT EXISTS OUT THERE?

OK. Since you are having some idea about social media, lets get some experience by using few social media services.

But What we are going to use?

By Dakshina

There are thousands of social media services out there. We are going to use few of most popular services.

INTRODUCTION TO TWITTER

By Dakshina

INTRODUCTION TO LINKEDIN

By Dakshina

INTRODUCTION TO FOURSQURE

By Dakshina

OPENARCS APPROACH TO SOCIAL MEDIA MARKETING

Website www.openarc.lk

Blog www.openarc.lk/blog

Facebook

Twitter
By Dakshina

YouTube

LinkedIn

Official OpenArc Social Media Channels

http://facebook.com/openarc

http://twitter.com/openarc

http://youtube.com/openarclk

www.linkedin.com/company/openarc-systems-management-pvt-ltd-

OPENARCS APPROACH TO SOCIAL MEDIA MARKETING

We will be sharing followings over our social media channels Events Career opportunities Photographs Announcements And many other things.

By Dakshina

So,

Help us to reach more by following us and sharing our content.

Q&A

Thank You!

Any Questions?
By Dakshina