Professional Documents
Culture Documents
ADVERTISING
Related to consumer culture Prevalence of Audience Research
Neo-Liberal/
Enlightenment - Modernity
Liberal
Liberal Pluralist
Studies
Liberal Pluralist
Liberal Pluralist
Critical Cultural
CRITICAL
(MARXIST NEO MARXIST
CRITICAL
POLITICAL ECONOMY
CULTURAL STUDIES
NEO-LIBERAL
Enlightenment
Age of Reason New humanism based on logic and the scientific method (empiricism) Influence of other emerging sites of power: merchant class, early capitalists, educated elites, industrialists. Massive upheaval from agrarian to industrial society. Enlightenment: an intellectual approach based on scientific and rational view of the world, established the ideological foundations for modern democracy and free press.
Cross/Cmns130/SFU 7
Enlightenment cont.
Origins of modernity a profound revolution in social thought in 18th C.
Secular movement, dedicated to freeing people from ignorance and blind religious faith, through application of science and reason
Emancipatory movement Notions of universal, natural, individual rights, & representative democracy Education, and communications methods to bring reason to civil society Specific role of the state to safeguard rights and provide services for the public good.
Cross/Cmns130/SFU 8
Cross/Cmns130/SFU
Critical Perspectives
Concerned that democracy/freedom movements were not being realized Concerned with unequal relations of power, especially economic power
Frankfurt School
Max Horkheimer, Theodor Adorno, Walter Benjamin, Herbert Marcuse, and later others... Who holds the power in media?
Karl Marx 1818 - 1883
10
Frankfurt School
Culture Industry: Enlightenment As Mass Deception (1944) Progressive technical domination Rationality through technology
Max Horkheimer
Industry
A mode of organization to produce, and distribute something in capitalist economies Defines institutions and their interrelationships in networks of commerce
COMMODITY FETISHISM
the result of taking the commodity as being an almost magical object, rather than being the result of a set of social relations
Cultural Industries
If culture = the signifying system through which social order is communicated, reproduced, experienced and explored (Hesmondhalgh, p11) Then cultural industries are those institutions which are directly involved in the production of social meaning
Hesmondhalghs Definition
Based on Raymond Williams narrower definition: - The signifying system through which necessarily a social order is communicated, reproduced, experiences and explored (page 11) - Thus, cultural industries are those institutions which are most directly involved in the production of social meaning. Industries which produce SYMBOLIC MEANING Centered on the creation of texts
MEDIA, are both constituting and the result of these differential power relations
media has a role in shaping the whole ideological environment in legitimizing the social order
20
Next week...
Neo-liberalism Proposal due in tutorial