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Principles of Communication

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Principles of Communication

6Cs

Clarity Completeness Conciseness Consideration Courtesy Correctness

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Clarity

Clarity of thought of expression

Clarity

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Clarity of thought
What

is the objective of

communication?
What

is to be communicated? is the most suitable medium?

Which
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Clarity of expression
Use Use Use

simple words single words for long phrases verbs for nouns double entry

Avoid Use
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concrete expression

Clarity of expression cont

Use

active voice excessive use of infinitive jargon ambiguity

Avoid Avoid Avoid Use

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short sentences

Completeness
See

if you have answered all the

questions
Check

for 5W questions

(who, what, where, when, why)

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Conciseness:
Short

but sufficient

Include only relevant facts Avoid repetition Avoid trite and wordy expression Organize your message well

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Consideration:
Adopt Avoid

you attitude gender bias positive and pleasant

Emphasize

facts

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We

Vs

You

Attitude
You have four alternative deposit choices where you can invest

We have four deposit schemes for our clients where they can invest their
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Gender Biasness
KU student get his lunch in the canteen KU students get their lunch in the canteen KU student gets lunch in the canteen KU student gets his/her lunch in the canteen
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Negative Vs approach
This time we are sorry to reject your credit application.

Positive
For the time being you can enjoy our service only on cash basis.

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Negative Vs approach
Smoking is prohibited except into the smoking corner.

Positive
You are permitted for smoking only into the smoking corner.

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Negative Vs approach
We are sorry you cannot visit our factory on weekdays.
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Positive
You are most welcome to visit our factory only on

Courtesy:
Answer Omit

the letter promptly

irritating expressions sincerely and thank

Apologize

generously

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Correctness:
Give Send

correct fact message at correct time correct style

Adopt

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Adopt correct style

Educational background The width of his vocabulary Specialized knowledge on the subject The depth of information required Psychological make up of the receiver Relationship to you/ your organization
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Reference
Essentials

of Business Communication: Rajendra Pal, J.S. Kolrlahalli

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Click to edit Master subtitle style

Thank You Very Much

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