Professional Documents
Culture Documents
man to man relationship Corporate social responsibilityrelationships concerning corporations and their stakeholders
their economic obligations to owners or stockholders. Social responsibility relates to an organizations impact on society
illicit drug testing Product issues, e.g.. Patent and copyright violation, product defects
selfish interests Competitive pressure on profits Business goals vs. personal values Cross cultural contradiction
Expected
Desired/ Expected
Business and Society: Ethics and Stakeholder Management, 5E Carroll & Buchholtz Copyright 2003 by South-Western, a division of Thomson Learning. All rights reserved
Pyramid of CSR
Vision
Mission
To refresh the world in body, mind and spirit To inspire moments of optimism through our brands and our action To create value and make a difference everywhere we engage
Values
Leadership
Passion
Integrity
Accountability
Collaboration
Innovation
Quality
Company Profile
Worlds largest liquid non-
alcoholic refreshments producer. Headquarters in Georgia Atlanta, USA Flagship product, Coca-Cola Their product line Products in more than 200 countries. Employ nearly 31,000 people around the world
Powerful Brand
Interbrands global scorecard for 2003 ranked coca cola the no.1 brand in the world and estimated its brand value at $70.5 billion.
point of view
Hindrance in
maximizing profits
Tend to focus on the
Why be ethical ?
Expectation of
stakeholders To prevent harm to general public It pays to organization A sense of trust among partners Personal reason
Some statistic that shows the importance of CSR and Business Ethics
Corporate Responsibility
Quality Workplace rights Product portfolio Employee Health & wellness relations Value chain Diversity
Sustainable Education packaging Disaster relief Economic impact Water stewardship Environmental Sports Performance
protection
Code of Conduct
Employees Must
Avoid conflicts of interest
Safeguard the company
nonpublic information Never attempt to accept bribe Fairly deal with customer and suppliers Protect the company asset Must report to the violations
customer
High efforts to build on
going relationships
Wal-marts supplier of
suppliers Approximately more then 11 billion investment on the suppliers (2005) Contribution to local jobs and economic growth of their suppliers
Community
Education Project Hope
Providing education to youth
Community (Contd)
Disaster Relief
Coca Cola has donated
Economic impact
Employ local people
Community (Contd)
Sports
Encourage more active
lifestyles
Broad-based physical
Environment
Sustainable
Packaging
Adds value to products Working toward
Environment
Environmental
Performance
Aspire to environmental
excellence Focus on environmental efforts on the three area: water use; packaging; and energy use & climate protection.
Acidity
Osteoporosis.
Tooth decay
Benzene
Heat and light convert
Pesticide use
High pesticide in indias drink than
in other EU
Water use
9 liters of water to produce one liter
of coke and of coke it is 3.33 liters water contamination decreasing water level in Kerala
Supreme Court to explain why they have plastered adverts on the side of the Himalaya mountains
in Colombia A case
Volatile Environment
Internal conflicts in Colombia
Unions
Despite the volatile environment
Employees Benefit
Cola cola provides its employees with Emergency cell phones Transportation services Secure Housing Additional security for union leaders 24 hour hot line
Home improvement loans Loans for union facilities improvements Job changes Communication support
Shift changes
Government relations
Critisim
Coca Cola Company is a killer
Hernandez secretly requested the Colombian authorities to take action against Munera accusing him of being a rebel sympathizer. In the case of gil's murder it is said that he negotiating a pay raise a week before his murder.
4/23/95 12/5/96
12/26/96 6/21/2001 8/31/2002
Carepa
Carepa Monteria baranquilla
Protests
Court Ruling
The court ruled out that their was no solid
evidence that would prove that the Coca Cola Company and the Colombian bottlers were involved in the murders of the union members. Conclusion
located bottling plants in "drought prone" areas. Sinking water table in Rajasthan.
nothing for the water that they use in India. CPCB found excessive levels of lead and cadmium in all of the Coca-Cola waste. Company was distributing its toxic waste to farmers, as fertilizer!
Levels of Pesticides in India, including DDTsometimes 30 times higher than EU standards. Rejection of shipment made in India by US Food and Drug Administration on at least 10 occasions since 2005.
Protests
Mehdiganj, March 4,
2003,protest of thousands villagers in Gurgaon. New Delhi, October 4, 2006,1,500 villagers protested at the Parliament of India. Demands of the protesters.
the criteria set by EU. There is no issue with the quality and purity of our products. Our beverages provide not only great taste and refreshment, but absolute quality every bottle, every can, every day, everywhere said Rick Frazier, vice president of Technical Stewardship, The Coca-Cola Company.
The Coca-Cola business system has a tradition of giving back to the communities it serves