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CHOCOQUIN S.A.

INDUSTRIAL COMPANY

MEMBERS : BRAVO CORNEJO, Lorena De Jess. BALDEN MALDONADO, Marita FERNNDEZ TAPIA ,Doris GUEVARA BENTEZ, M al LIMASCA LEIME ,Yuri SANDOVAL CUETO, Milton ROJAS, HUGO
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MISS

:TORRES MANRIQUE, Giovanna.

chocoquin s.a. industrial company chocolates for all occasions as: CHOCO KIWI-SMALL CHOCO-FATHER CHOCO-MATHER CHOCO-CARITAS CHOCO- BABY CHOCO-LOVE

produces

The mission of chocoquin s.a. industrial company. Is to offer much well-being that

any other company to more people in the world across his wide variety, pleasant
and innovative of chocolates of excellent quality, flavor, added value, and to obtain good profitability to assure the Growth of the company, to generate the preference, satisfaction and confidence of the consumer.

oThe vision of chocoquin s.a. industrial company is to evolve from a respected and reliable company of food to one Respected and reliable company of food, nutrition, health and well-being.

oShow a new alternative with great acceptance in the marker for chocolates with a variety of products that taste charmend visitors and provide the local market on the diverse needs of products to different consumers accequibles.

THE CHOCOLATE CHOCO KIWI IS 5 CM BY 8 CM.

HIGH 5CM

LONG 8 CM

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WEIGHT : It weigh1 grams. MATERIALS AND FUCTION : It is made of aluminiun foil, decorative boxes. WHAT IS IT USED FOR? It is used for nutrition. COLOR : Different colors as: Different colors for different occasions such as: red, blue, green, yellow, white, black and brown. FORM: Rectangular, circular, oval, square, different designs. TASTE: Amaranth Amaranth Amaranth Amaranth

stuffed with almonds. dish filled with. stuffed with pecans. co strawberry filling.
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PACKING:
PACKING FOR SEVERAL DIFFERENT OCCASIONS FILED: .if to be a father's day package with platinum .if for mother's day package will be a with platinum .if you are for kids come in various illustrativecases with their favorite cartoon
.if for baby shower will come in boxes designed to event. .If you are for those young fans and fans of alianza Lima and universitario sports box come with decorative equipment and also come in a paper with platinum. .if the general public to come in boxes and papers with platinum

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A bar of chocolate is very nutritious and delicious

TARGET CUSTOMERS:
Who are your target customers? Age (10-50)

People en general

Sex (male and female)

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What are its dimensions?


38.3x30.4x11.1 mm 23x38.5x13.5 mm 23x38.5x13.5 mm 13x21x46 mm 33x40x15.5 mm 17mm high x 38 mm

HEART FOR FATHER'S DAY ALIANZA LIMA LOGO COLLEGE SPORTS LOGO BABY SHOWER STRAWBERRY DOLL FACE

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Classic:

aluminiun foil

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Decorative boxes

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S/

2 (TWO SOL) AND S/5 FIVE SOL How much does this marker cost It costs S/2.00 CHOCO KIWI SMALL It costs S/5.00 CHOCO KIWI LARGE

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The

launch date could be in July, because July is national holiday, we get circuses and sell all our varieties of chocolates in every circus Peruvians and the public know that we shall choose for the good quality of our product and its varieties and are very eyecatching design.

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ADVERTISING WILL BE AS FOLLOWS:


.A famous personality to promote it. .A slogan for the advertising campaign. .advertisement, which is like a history of what is going to try our product, in addition to the footage to be done and the background to use, as well as the music and dialogues. .On the radio mentioning my different products, designs, colorsa nd offers.

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Place: Distribute: domestic market by car.

Promotion: on TV, panels, radio, internet, yellow pages.

Produce /offer -choco kiwi small -choco Mather -choco father -choco baby

FIX

PRICE

chocoquin S.A. industrial company, the presentation chocolates is choco kiwi small, choco Mather, choco father, choco baby, is fix imprice is s/2.00 and s/5.00, and distribute domestic market by car finally promotion is on tv,radio, panels, internet, yellow pages.

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Product : bitter chocolate white chocolate natural dye delicacy

PRICE: s/13.50 s/3.00 s/6.00 s/8.00

peanut
Amaranth Mold Advertising

s/2.00
s/2.00 s/9.00 s/35.00

patterned tablecloth
decorative boxes

s/40.00
s/35.00 S/153.50

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1. INGREDIENTS :
chocolate

bar white chocolate natural dye mani Amaranth Delicacy

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should melt the chocolate bar in water bath

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should put the first layer with its own color chocolate into the molds

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fill molds chocolate with peanuts, honey and Amaranth.

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apply the second coat for the final filling and ready

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Managing director secretary

Board of director

Houman resours

finance

marketing

production

recruitment training

Accounting

Advertising sale

distribution quality control

logistics

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USEFUL EXPRESSIONS: 1) Is composed of: CHOCOQUIN S.A. INDUSTRIAL COMPANY of 4 departments such as: production manager, marketing manager, human resources manager, financial administration

manager.

2) Is made up of: -production department is made up of 2 units. -marketing department is made up of 2 units. -human resources departments is made up of 2 units. -financial administration departments is made up of 2 units. 3) Is divided into such as: - Quality Control and Distribution - Advertising and Sales - Recruitment and Training - Accounting and Purchasing 4) Is in charge of: Managing Director: SANDOVAL, MILTON 5) Managing Director: SANDOVAL, MILTON, Is responsible for the direction and organization of the company and continuous improvement in it.

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Management

can

be

defined

as

the

administrative
enhancement

process
and

applied

to
of

the
effort,

conservation

experience, health, knowledge, skills, etc. Members of the organization, the benefit of the

individual's own organization and the country

.in general.
Supervision of staff: It is every man that hath his staff: the work that oversees the address

that

is

representative

of

supervisors

immediately and that is a companion.

Function: "Obtaining and managing the monetary resources of the company" invest and allocate appropriately. - Logging operations. -Present the results of operations. -Comply with tax obligations.

The areas covered are: 1.Comptroller 2 .Accounting 3. Treasury 4 .Financial Planning and Budget. 5Risk Management. 6 .Credit and Collections 6 .Accounts payable.

Marketing is the use of a set of tools aimed at

customer satisfaction (potential or actual) by


which seeks to design the product, pricing, choice of distribution channels and communication

techniques more suited to presenting a product

that truly meets customer needs.

. Marketing involves marketing strategies, sales,


market research, market positioning, etc. This term is often confused with advertising, the latter being just a marketing tool. These tools are also known as the Four P's.

The Production department is in charge of providing material support to the work of drafting, to enable their widespread dissemination. that the customer Thus, enters we the might information say rationally

and emotionally prepared by the editors, but feels and perceives the tangible magazine created by production. Chocolate production has increased rapidly in recent years in many countries. The methods and machinery used in the

production of ice cream is very important to maintain high

hygiene standards, with high profits. The plant described in


this proposal is designed to ensure the consumer a healthy product free of microbes, and the producer of lower production costs and consequently high return on their investment and expenses.

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