Professional Documents
Culture Documents
Papers
1.
The Design of a Hybrid Semantic Recommender System, John Strassner Developing an Ontology-Supported Information Recommending System for Scholars, Sheng-Yuan Yang
Consumer Communications and Networking Conference (CCNC), 2011 IEEE Pervasive Computing (JCPC), 2009 Joint Conferences
2.
Outline
Recommender Systems Hybrid Semantic RecSys Semantic Recommender Architecture Recommender Engine Semantic Matching Algorithm Combining Recommendations Social Networking Aspects
Recommender Systems
One or more statistical techniques
to create
recommendations
Inability to recommend based on meanings and
Statistical + Semantic
Recommender Systems
Statistical Methods:
All Tom Cruise Movies vs. All cars look like Mercedes
Recommender Engine
Performs profile analysis, 2 statistical analysis and
semantic analysis. Statistical analysis: Bayesian and Random Forest Reasons: work well with noisy data work well with incomplete/uncertain knowledge easy update on new knowledge ability to work on constrained environment
User Profile
User Model uses an ontology to enable the system to
reason about actions that the user will taken on a set of inputs
System:
Classifies each doc into predefined hierarchy of concepts and relationships as represented by ontology Data collection, pre process, stop words Solves cold start.
Individual items matched to content items 2. Groups of items are clustered into related items 3. Sets of user profiles are clustered into related user profiles
1.
actions data.
Semantic Relatednes: synonyms
(bank, lending institution), antonymy (accept, reject), meronymy (court is a part of government)
f(AB) = Set of objects A and B items have in common A-B = Set of objects A has but B does not have = non-negative weighting factor that specifies the importance of given feature.
sim(A,B) = syn simsyn(A,B) + hyp simhyp(A,B) + mer simmer(A,B) simsyn, simhyp, and simmer denote the similarity between the synonyms, hypernyms, and meronyms of A and B syn, hyp, and mer denote a weighted value
Combining Recommendations
Why hybrid recommendation? 1. It enables benefits of content-based and collaborative filtering approaches. 2. Solves other hybrid techniques weaknesses (Understanding users and items of the system and not using context.)
Each group can create recommendations for the user but assigned weights are different.
Architecture
2 Constructed stages:
Information Extractor
Information Recommender
Integrated Interface
A communication bridge
Verifications - Results
rtt=Vt/Vo=(Vo-Ve)/Vo=1-(Ve/Vo) Val=Vco/Vo The average values of reliability and validity were 0.91 and 0.79, respectively. From the technical literature, the regular-level values of reliability and validity were 0.7 and 0.5, respectively, which verify and validate our experiment results with high-level outcomes of information recommendation.