Professional Documents
Culture Documents
By Mani Ram Paudel EMBA ACE institute of management 24th January, 2012
1. Company Overview
1. Company Name:- Bheri-Rapti Aggregate Industries Private Limited (BR Aggregate Industries Pvt.Ltd. 2. Address:- Karkando, Surkhet Road Nepalgunj, Banke 3. Promoters:- Four Individuals 4. Equity Capital:- NRs. 40,000,000.00
2. Environment Assessment
Political Economic Socio-Cultural Legal Technology Health, Environment
3. Products
Concrete Aggregate (10mm 40mm) Stone Chips (5mm 10mm) Stone Dust (below 5mm)
4. Market
Overall Market Target Market Customers
5. Competition
Competitor Estimated Market Share
6. Company Strategy
Focused Market Infrastructure Projects Land Development and Town Planning Building Builders
8. Marketing Plan
Marketing Strategy Price: Prevailing Market Price, assumed 10 percent increase each year Product: Construction Aggregate Promotion: Relationship with key buyers Place: Banke and Bardia. Expansion to Dang, Surkhet and Kailali. Marketing Budget: Includes Guest Entertainment, Gifts and Donations
9. Financial Plan
Key financial assumptions Sales revenue (prevailing market price) Production capacity utilization Interest Rate Depreciation Income Tax Receivables and Payables
Retained Earnings
Fixed Assets Current Assets Current Liabilities
10,579.23
57,710.42 41,662.51 8,793.70
35,787.53
57,276.78 57,313.78 22,582.25
60,951.57
48,364.46 106,947.02 54,359.91
80,857.27
40,738.11 159,739.82 79,620.66
105,340.06
34,199.22 208,931.15 97,790.31
Gross Profit
Other Income Profit After Tax
38,767.22
-10,579.23
68,267.96
-29,656.83
92,066.51
3,500.00 50,328.09
103,706.41
14,000.00 66,352.33
117,948.94
22,400.00 81,609.29
Managing Director
Operations Manager
Engineering Manager
Marketing Manager
Drivers
Driver
Peon
Maintenance Staff
Marketing Supervisor
Conclusion
Realistic Highly Feasible Profitable
THANKS !!!