Professional Documents
Culture Documents
Yatish Mittal Vikrant Arora Arun Joshi Sudhir Kumar Amit Yadav Rajnish Kumar
Founded
Kelleher.
The
The
IN AMERICA
OF SUCCESS
LEADERSHIP OF CEO
KEEP IT CHEAP, KEEP IT SIMPLE,FOCUS YOUR ENERGY
Started with 3 Boeing 737 aircrafts . Company was incorporated as Air Southwest co. Airline launches 1st route connecting Dallas, Houstan , San Antonio. SWA posts 1st profit & begins Rush cargo service. Southwest goes public on the American Stock Exchange.
Comp. was renamed as Southwest Airlines Co. Shares migrate to NYSE. Herb Kelleher becomes Southwests outspoken chairman. SWA extended to New Orleans & West Coast. Morris Air & Arizona Air are acquired. Online booking site is launched.
One plane fits all. Point to point flying. Simple In-flight service. No Frills-no Fees. A relatively happy workforce. Aggressive fuel hedging. Strong management.
Fly to small cities. No meals, only snacks. Selling through the website. Open seating.
Well-groomed flight attendants. Provided snacks and drinks. Ten minutes lag between arrival and departure. Reduction in fares-different on peak and off peak pricing.
Southwest
customer. Customer service doesnt have to be serious. Southwest treat the customer like family.
South west cares. South west effect: southwest has been a major inspiration to other low cost carriers , and its business model has been repeated many times around the world. Lobbying: southwest has fought against the development of a high-speed rail system in Texas.
Southwest is one of the most honoured airline. SWA was recently listed on the top 50 companies recognized as leaders in CSR. The comp. focuses on strong governance practices , positive working conditions. Committed to support the needs of communities & the environment. SWA recycles soda & newspapers.
Showing love to our communities for 40 years: Southwest airlines 1600 tickets giveaway. Southwest airlines conservatism in action tours: 40 projects 40 years. Southwest airlines pillars of giving.
Strong set of values. Employees comes first . Rewards & recognition. Mission. Distributed leadership. Performance management .
Door open for fun loving , extroverted person. Suggestions from the workers was invited. Employees were encouraged to work without fear of failure. Southwest wanted to increase the no. of its daily flights Southwest menagerie work 4 times a year.
CURRENT
SERVICES-
CODESHARE
AGREEMENTS
Westjet Codeshare
Volaris Codeshare
CURRENT
FLEET IN SERVICE
170
AIRCRAFT
Boeing 737 - 300
25
370 0 565
PRODUCT
& SERVICES
Experiences
In flight WI-FI
LIVERIES
Low operational cost. Customer service. Strong Financials Employee and labour relation. Technological expertise Sensible expansion policy.
Only use of Boeing 737 airplane. Limited area of service. Carry insignificant amount of cargo. It has not offered any segmented seating. Little room for strategic development. No established alliance.
Low
Continue Expand
Geographically
and Acquisition
Mergers Longer
Cost Post
Varied
Competitive Factor.
Economic Condition.
General Weather
What are the foundations of the Southwests competitive strategy ? What are the sources of its success ? How does it make money ?
To
Do you think Southwest enjoys the competitive edge because of its employees? Its unique culture ? Its novel low cost , no frills , point to point career model?