Professional Documents
Culture Documents
Management
Group 4
Hatgine Kishor
Ketan Singh
Sumit Dhiman
Arun Sharma
Indian Retail- In a Nut Shell
• Post 1991 period, the consumer awareness has increased.
Present Position-
2
Supply Chain Management
3
Namdhari’s Fresh (NF)
Overview -
• A unit of Namdhari's Seeds started in 2000 at Bangalore.
• Market leader in Indian Vegetable Seed Industry and a
leading Exporter.
• After the success in seed world, Namdhari's have diversified
into the production, distribution and export of fresh Fruits &
Vegetables(F&V) under the name "Namdhari's Fresh".
• Turnover of Rs 65 cores in 2007
• 14 stores across Bangalore.
• Central Ware/pack House in Bidadi.
4
Functions of Supply Chain
• Planning:
Ability to make accurate forecasts regarding their
demands in near future
• Sourcing:
Process that helps companies analyze how they
purchase products and services to lower costs & improve profits
• Making:
Processes that transform a product into a finished state
i.e. conversion of procured goods into usable form or saleable
form.
5
SC under own production
6
SC under contract farming
7
Strategies for Supply Chain
Management
A supply chain is a network of facilities and distribution options
that performs the functions of procurement of materials,
transformation of these materials into intermediate and
finished products.
1) Location
2) Production
8
Strategies… contd.
3) Inventory
• Control right quantity of the fruits and vegetables all the time in
warehouses as well as in the stores
• High and low demand of the goods according the time frame
and various seasons
• Keep records of gain and lose
7) Transportation (distribution)
10
Control Systems in Supply
Chain Management
Finance functions in supply chain management:
11
Human resource functions in Supply Chain Management :
12
Marketing functions in Supply Chain Management are:
• Source producers
• Negotiate with different suppliers to get the best deal
• Keep changes in demand updated with the suppliers
• Discounted offer at festive seasons
• Special offer for regular customers
• Promoting the products
• Put hoardings
• Advertisements in Newspapers, Magazines and Television
• Watch on competitors moves
13
Control over Physical Resources