The Business Vision and Company Mission Statement

Strategic Management Kuliah Minggu ke 2 31 Maret 2012

Corporate vision
"Vision without action is a daydream. Action without vision is a nightmare." Japanese proverb

Vision
Visi adalah cita-cita yang ingin diwujudkan oleh suatu organisasi, yang menggambarkan tentang akan menjadi apa suatu oragnisasi di masa depan

Mission What is our business?

Misi merupakan tujuan dan alasan keberadaan perusahaan, yang menjelaskan tentang apa yang perusahaan sediakan untuk masyarakat
Misi merupakan penjabaran secara tertulis mengenai visi, agar visi menjadi mudah dimengerti atau jelas bagi seluruh anggota organisasi

Components of Mission
1) Customers

2) 3) 4) 5) 6) 7) 8) 9)

Products or services Markets Technology Survival, growth, and profitability Philosophy Self-concept Concern for public image Concern for employees

 Self-concept: What is the firms distinctive competence or major competitive advantage?

Concern for public image: Is the firm responsive to social, community, and environmental concerns?
Concern for employees: Are employees a valuable asset of the firm?

Concern for survival, growth, and profitability: Is the firm committed to growth and financial soundness?

Customers: Who are the firms customers? Products or services: What are the firm's major products or services? Markets: Geographically, where does the firm compete? Technology: Is the firm technologically current? Philosophy: What are the basic beliefs, values, aspirations, and ethical priorities of the firm?

Lintasarta's Vision and Mission

VISI To be the leading player in information technology and communications solutions in corporate market segment MISI To provide information technology and communications solutions with the best quality services and also give value added for the customers

Pertaminas Vision & Mission

Vision
To be a world class national oil company

Mission
To carry out integrated core business in oil, gas, and biofuel based on sound commercial principles

Grundfos in Indonesia
Visi ingin dipandang oleh para customernya sebagai perusahaan berkualitas yang merupakan produsen, supplier dan partner bisnis pompa berkualitas tinggi.

Grundfos in Indonesia
Misi
Kami akan senantiasa berusaha menjadi perusahaan terdepan yang mampu memberikan pelayanan dan solusi berkualitas tinggi untuk menyediakan pumps dan pumping system. Dengan Branding, Service Excellence dan Quality Organization sebagai primary offers, kami memposisikan produk, solusi dan pelayanan kami pada market segmen menengah ke atas. Dalam rangka untuk selalu bisa merespon ekspektasi customer yang terus meningkat, kami menghargai dan mengakui pentingnya proses pembelajaran (learning) yang melibatkan customer, karyawan, supplier dan masyarakat.

Samsung Vision 2020

As stated in its new motto, Samsung Electronics' vision for the new decade is, "Inspire the World, Create the Future." This new vision reflects Samsung Electronics commitment to inspiring its communities by leveraging Samsung's three key strengths: New Technology, Innovative Products, and Creative Solutions. and to promoting new value for Samsung's core networks -Industry, Partners, and Employees. Through these efforts, Samsung hopes to contribute to a better world and a richer experience for all.