By Shalisa Williams and Delvernae Robinson

The collection/ transmission of data through:

Microforms Magazines Phono-recordings Films Magnetic tapes Slides Videotapes Electronic media

Newspapers Magazines Radio Television Video Internet Cable Satellite

Enhance communication among members of a society and of the global village.

To inform

To entertain
Makes us visible to others

Caribbean mass media has positively influenced the changing roles of social institutions in the region which has led to:
Changes in marital roles Promote gender equality More educational and job opportunities for women Children are more aware of their rights

Mass media has helped raise social issues and acquire help from the public for:

Disaster victims
Homeless people eg. A Ray of Hope People with health problems eg. Inspire Jamaica

Since the media is the Main conduit of information:

The government use it as a means of informing the public about Economic policies- to garner support in achieving its objectives Brings attention to political issues and explains rights under the constitution. Informs about government plans, the successes and failures

Attracts potential investors to the country

Informs the private sector of new production methods, advertising its goods and services Brings regional political issues to the attention of the world

Mass media allows us to view a wider range of sports activities: through television and cable, up-to-date sports news from around the world. Projection of caribbean identity through our music and international events in sports from the caribbean broadcasted to the world Promotes integration and a greater acceptance of the cultures of others- their music, dance, sports

Globalization- developed countries sell their culture through the media, which has now been integrated into the caribbean culture. This can be seen in the styles of dress, music, lifestyles of caribbean people.

The media projects our caribbean identity through: Our world famous music eg. Reggae & calypso, played on radio stations, television programmes and in advertisements Broadcast of international events from the caribbean in sports, education, festivals etc. have showcase the caribbean identity to the world The use of dialects in media has helped highlight the caribbean identity

Coverage of our football, Olympics and international cricket abroad by our own journalists has reinforced this identity.
Caribbean Media Corporation (CMC) and the Caribbean News Agency (CANA), have helped to forge the bond of Caribbean people and shape our regional identity by focusing on Caribbean issues.

One countrys imposition on another, directly or indirectly, of its value system.

Through globalization there has been a wide scale access and import of entertainment and information from the mass media of the global north. This leads to problems such as:
Developed countries like the USA will be able to sell their culture freely to the rest of the world. Small countries with weaker cultures may find themselves inundated with images from the north that are so compelling and consistent that these countries may be kept

dependent as their citizens adapt foreign lifestyles and purchase foreign goods. Increased appetite for foreign goods as a result which threaten locally produced goods Has eroded many caribbean morals and values, increasing materialism, and creating less patriotic people Presence of a more global culture emergelocal culture is mixed with foreign culture

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