Professional Documents
Culture Documents
important implications for marketing and management in leisure-oriented firms. When people expect more activity in less time, they are likely to patronize recreational facilities that pack lots of experiences into short time frames.
Key Terms
1930s
A handful of colleges and universities offered parks and recreation mgt. programs as areas of study. Parks rangers, guides and program coordinators are all careers that fall under recreation mgt.
Recreation Mgt. took into the mainstream as the morale and well being of American troops became priority. Recreation Mgt. grew as more respected forms of entertainment, such as those provided by the USO-became popular. World War II
Commercial Recreation - grew and leaps and bounds Introduction of Sports Stadiums and Disneyland in California, and rapid expansion of American parks Post of World Interstate highway system allowed people easy access to these facilities. War II era
1970s
Government cutbacks, inflation, recession and other social ills gravely affected recreation mgt. programs in government parks and forests.
1980s
Most recreation programs in government mgt. training programs had not fully recovered from the setbacks of the previous decade.
Today
Recreation Mgt. (commercial facilities) fastest growing segments in the industry. With new, state of the art sports stadiums, recreation mgt. will continue to offer new challenges and opportunities in the future.
CHATEAU
Recreation Management
Becomes the hospitality consumers demand.
Functions of Hospitality Industry that are service oriented and interrelated: Food and Beverage Lodging Tourism Conventions Maintenance Recreation Management
CLU B
Is an association of persons with some common
in comfortable surroundings; 100 year of existence Alumni, residents, members of a particular profession or believers in a shared religious faith.
Birthplace of Golf - ROYAL AND ANCIENT GOLF CLUB of St. Andrews, Scotland founded in 1758, forerunner of the modern club. Have always restricted their members
City Clubs- promote trade, business and friendship among colleagues -A tremendous variation exists among city clubs in terms of facilities, size and purpose but most offer top quality food service to members and guests. - Do not restrict membership but may attract business leaders and professionals
Military Clubs - The U.S Dept of Defense provides for its officers and noncommissioned officers. - Have dining and meeting room facilities; some also have beaches, recreational facilities and guest rooms. -Designated hotel resorts exist around the world for enlisted personnel who an utilize their services at discounted rate.
Yacht Clubs are designed to promote and regulate boating and yachting. Typically, the yacht club owns and operates a marina for its members. -operates club house with dining and recreation facilities.
Fraternal Clubs Enjoy large memberships in some parts of the country although less prestigious (Kiwanis and Veterans of Foreign Wars) Facility for banquets, weddings, food and other special events * Represent a significant economic stimulus to host destinations and tourism related venues.
Services at Clubs
The unique nature of clubs and their membership status raises the service requirements and expectations of guests. Club by their very nature are selective. Members want to feel like the services they receive is a step above that available in other venues. *** 1st priority is member satisfaction. A club manager must be diplomatic, provide exemplary service, prepare the budget and oversee the entire operation.
Resort Spas
Amenity Spas
A spa within a resort; facilities available : -exercise classes, facials and herbal wraps
Individuals attend resort spas to lose weight, increase fitness, reduce stress, advance energy levels, and relax
They offer these services in addition to traditional resort, recreational, and social activities feel good elements
In Europe and U.S Spas long ago gained the reputation as relaxation spots for the rich and famous. They provided luxury accommodations and fine dining as well as access to heir therapeutic waters.
A major component of todays spa operation is its distinctive food service SPA CUISINE
YMCAs
were founded in part to provide an alternative to the expensive private city athletic club. Today many Ys still run a wide variety of fitness programs, and provide lodging and dining to both to long and short term guests.
an amusement park whose dcor, rides, etc. are designed to reflect a central theme, such as a particular period in history or the world of the future Visitors flock to regional , national and international theme parks. -Simply to have fun. -Brings visitors back year after year
-1800s - Amusement parks were first built in the U.S, the major attraction was often a roller coaster sliding hill -1895- Coney Island existed located in Brooklyn N.Y; popular tourist attraction known for its amusement facilities, boardwalk, beaches and N.Y Aquarium.
amusement parks, with hundreds or thousands or acres of parkland and hundreds or thousands of employees running the operation
day theme park, many other parks have found or created their own niche in this segment of the Six Flags, Arlington Texashospitality industry. One of a national chain of theme parks - Six Flags, Arlington Texas ; American history theme - Opryland, Nashville,Tenessee, USA;country music theme Opryland, USA - Busch Gardens, Florida ; African theme
One reason behind the success of regional theme parks is the popularity of shorter, more frequent, close-to-home vacations. Regional theme parks are targeted to specific customer demographics, geographic locations and seasonal markets, and rely heavily on young people as employees. These theme parks are expected to continue to experience growth and success.
RESORTS
Is a place that provides recreation entertainment, especially to vacationers. and
Roman Spas - first resort; were created f exclusively or the pleasure, rest and relaxation of their visitors
Primary Goal of the managers and crew members at resort destination is pleasing guests in ways that ensure repeat business. - From the outside looking in, the resort business looking in, the resort business looks like a of leisure, but if youre on inside working to make sure those here to enjoy it are happy, youre working hard. Personalized service is both the boo and bane of the resort industry. Offering lavish luxury is most resorts primary goal, but such luxury not only costs the industry a large share of total revenues, but also causes high turn over in
Vacationers generally wants 1. Family Vacation recreation and bonding 2. Educational Vacation gourmet cooking, wine tasting or computers. 3 essentials to help define success of a resort 1. The reputation of the resort 2. The attractions of the area surrounding the resort 3. Amenities offered
Cruise ship- is
for pleasure cruises Cruise a tour by ship; a way to visit faraway places while enjoying all the comforts of home; a popular pastime. - is competing directly with resorts for leisure travelers as the market for cruises increases. * The cruise industry is one of the most exciting growth categories in the entire leisure market. The uniqueness of the cruise industry is its customer loyalty and targeted market segments.
Median age is 47
Gender Marital Status Income 54 percent are females 46 percent are males 73 percent are married Median income is $70,000
Most cruise ships are broadening their guest amenities considerably with extra suites, adults only zones and more restaurants. Many of the cruise ship lines offer a wide variety of culinary choices and sophisticated entertainment products. The cruise ship line Cunard ,with 90,000 ton , 2,250 passenger vessels offers fencing lesson at sea.
Safety and security is a major element within the cruise ship industry. Threats : 1. Piracy 2. Physical attack 3. Disease outbreak 4. Unstable political conditions present in exotic destination.
Bane of ship operators worldwide, but the cruise industry is taking every feasible step to curb the problem The industry is testing a number of new technologies including the use of ozone, ultraviolet, filtration , heat and etc.
Wastewater
Includes both gray water, the most common form of liquids waste, which is by product of cleaning and black waters
Hazardous waste
Current standards require the disposal of all hazardous materials by licensed land-side vendors ,who must ensure full compliance with laws and environmental regulatiins.