NEW PRODUCT

DEVELOPMENT

Presented By-
Mukesh Kumar
Bhatta
Basanta Kumar
Padhan
Bishwanath
Pradhan
Jitendra Kumar
Akhilesh Kumar
NEW PR ODU CT
DEVEL OPME NT
 Company Name – OXZONE

 Product- Visio Laser

 Punch Line – Go right ahead

 Company Logo-
 Introduction
 Product description
A telescoping, electronic
device that gives both height
and sight to shorter individuals
and people with disabilities.

 Product Functions
 Visuallyscans items and displays a description of
them (either in pictorial or auditory formats).

 Customer base
 Individuals with visual or height impairments.
Manufacturing Process (con’t)

 Brief overview of the potential technology

Display- Watch – a
screen Earphone possible
feature portable display
 How critical are cost, quality, and/or development
cycle for your product?
Manufacturing Process

 Product Physics/measurement
 TV screen chip
 Antenna radio frequencies, kinematics
 Computer chip, IT, Blue thooth
-- Alarm

 Potential manufacturing processes used

Manufacturing Challenges
 Size of the laser/camera (optics, circuitry)

 Durability (accidental collisions)

 Compromise between functionality (height) vs.

convenience (size, portability)

 Wired/wireless transfer of info from scanner to

display (accidentally pinching wires inside the
telescoping shaft)
Stages in new product
Commercialization

Test Marketing

Business Analysis
& Product
Development

Marketing Strategy

Concept Development &

Testing

Idea Screening

Idea Generation
 Idea Generation
ØIdea of this new product is obtains from basic
research using SWOT ANALYSIS .
ØFor this requirement of Visio laser is for shorter
& people with disables.
ØWe have collected different ideas (150) from
the different sources as follows-

INTERNAL SOURCES EX TER NAL SO UR CES

Ø Company R&D Ø Market & Consumer
department trend
Ø Employee Ø Focus group
Ø Sales people Ø Corporate
 Idea Screening
By this process we have adopt this idea by taking
the feasibility analysis & need of this products in
the markets-

ØWill the customer in the target market benefit

from the product ?

ØWhat are the industry sales & market trends

the product idea is based on?

ØIs it technically feasible to manufacture this

product ?
CONCEPT DEVELOPMENT

qWe have to find out how below concepts

are attractive to the customer.

3. It will makes disable (blind) person to

independent one toward some extent.

5. Shorter person can be able to see like a

normal person.

7. It can be used at the time of war and for

security purposes.
CONCEPT TESTING
qWe have test the concept by asking the
following questions to the population and
estimate the demand of the product as well as
which concept the customer like most.

3. Do you understand the concept of Visio

laser?

5. What type of advantage you have got from

this product?

7. What improvement do you suggest for this

product?

9. What should be price of this product?

MARKETING STRATEGY
 The marketing strategies of the company is of
three parts that are as follows.
TARGETING :-Upper class & Middle class people.
POSITIONING:- Through advertisement

SALES & PRFIT:-

 For the first year we have decided to sale
5000 units.
 Profit for this first year will be negative as we
have invested so much in R&D department .
 The promotion of the product will also take
high expense in the first year.
Continue………………………….
 It will be available in electronic shop of retail
price Rs 12990.
 We offer a 10% less price to the dealer. And
special offer for selling more than target.
 We have captured 5% of the market share.
 After long run investment profit after tax will
be 10%.
 If competition permit price will be raised on
2nd & 3rd year.
 After first year advertisement budget will
raised 10%.
 Than marketing research will be definitely
reduce to 30% In the next two year.
MARKETING MIX
 PRODUCT:-Visio laser

 PRICE:-Rs-12990/-

 PLACE:-This product will be lunch first time in India

in every metro city and later in every city and big
town. In the second year we are going to lunch it
in abroad.

 PROMOTION:-The budget of advertisement will be

divided as 70 %national media and 30 %local
advertisement .

 Advertisement will be through TV, Newspaper ,

Internet & special awareness programme, Personal
sales .
BUSINESS ANALYSIS
 We have planned to do the review of the sales, costs
and profit projection for this product to find out whether
these factors satisfy the company’s objectives.

 To estimate the sales of the product we have make

research of the demand of the product in a particular
area.

 Through these analysis we have estimate the product

price as well as the No. of product to be sale in this
year.

 This analysis also help us to estimate The amount to be

invested in
h. R&D department -5 crore
i. Marketing and advertisement-2crore
j. Operation and finance cost-1crore
k. Total production cost-7crore
PRODUCT DEVELOPMENT

Ø It is the stage to develop the concept in to

physical product.

Ø The R & D department will develop one or

more physical versions of the product concept.

Ø Functional tests are then conducted under

laboratory and field conditions to make sure
that the product performs safely and
effectively
TEST MARKETING

The stage of new product development

where the product and marketing programs
are tested in more realistic market settings-

Test Market types:

Ø Standard Test market

Ø Controlled Test Market
Ø Simulated Test Market

We have used standard test market for this product.

COMMERCIALIZATION
qIt means introducing this product in to the
market.

 Introduction Timing-After Summer.

 Location-All metro city in India.

THANK
YOU