Professional Documents
Culture Documents
Presented by:Shalini
PRODUCT IS
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Flow of Presentation:
Country Analysis Economic Environment Geographical Environment Political environment Product Selection Marketing mix U.S.P and Key success factor
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Cont:
International Industry Analysis Competitors Competitors Marketing Mix Competitors U.S.P Design of Plan International Marketing plan Flow of funds Income Estimation 4/26/12
Country Analysis:
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Economic Environment:
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Geographical Environment:
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Political Environment:
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Product Selection:
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Marketing Mix:
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Competitors:
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Competitors U.S.P :
Import and Distribute Non Vegetarian foods Largest and Leading Largest Food Manufacturing
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Design of Plan:
Incentives Analyzing Various environment Opportunities S.W.O.T Analysis Five Force Model
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Entry Strategy
Food Product
Manufacturing Plant
Export
Target Market
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Work Force
Cont:
Organizational Structure
C.E.O
Departmental Head
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Cont:
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Flow Of Funds:Utilization Manufacturing unit Machines Raw material Promotion expense Distribution expense Salary / wages Administration Expense rent Other expenses Total Amt 1808.5 $ 5402.00 $ 1808.5 $ 2170.2 $ 1085.1 $ 1808.5 $ 1085.1 $ 8979.36 $ 1085.1 $ 25232.36 $ 1st year 2nd year 1808.5 $ 2893.6 $ 1446.8 $ 1808.5 $ 2531.9 $ 1808.5 $ 8979.36 $ 1808.5 $ 23085.66$ 3rd year 1808.5 $ 3617 $ 723.4 $ 2893.6 $ 3255.3 $ 2531.9 $ 8979.36 $ 2531.9 $ 26340.96 $
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Income Estimation:
= 25232.36 $
Profit
= 168215.733 $ No. Of Units sold = Revenue = 168215.733 $ Avg. price 1.8085 = 93,000 Units (approx)
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