This document outlines competitive strategies for different types of firms in the market: market challengers, market nichers, and market followers. It describes strategies that market challengers can use to increase market share such as frontal attacks, flank attacks, and encirclement attacks. It also discusses how market nichers target small market segments overlooked by other firms. Finally, it provides examples of strategies that market followers use to emulate leaders, such as being a counterfeiter, cloner, imitator, or adapter.
This document outlines competitive strategies for different types of firms in the market: market challengers, market nichers, and market followers. It describes strategies that market challe…