Professional Documents
Culture Documents
Business Plan
& Market Research Report
Table of Contents
I. Business Description II. Market Description III. Operations Plan
I. Business Description
Products/Service
2.
3. 4.
Target Market
Market Research Summary Competitive Analysis
5.
6.
Pricing Strategy
Promotional & Distribution Strategy
1. Products/Service
xx
2. Target Market
xx
10
11
X% of respondents are willing to refer others to visit [Name of Enterprise] X % of respondents have strong interest in becoming a customer of [Name of Enterprise] X% of respondents patronize a service like [Name of Business] very often. X% of respondents would spend more than $xx for the offering of [Name of Enterprise].
13
xx
Please rate how you prefer to learn about products/services such as those reviewed in the survey.
14
What online and/or social media resources do you most often visit to learn about entertainment experiences like [Name of Enterprise] will provide?
15
The most important benefits of the [Name of Enterprise] offering rated highest on a scale of 1 to 5 as follows:.
Benefits (In General) Rating x.xx
Please rate the following benefits on a scale of importance when making a purchasing choice.
16
These [Name of Enterprise] Value Propositions were derived from enterprise owner exercises and tested in the survey:
17
[Value Statement] rated the highest of the [Name of Enterprise] Value Statements.
Value Statement
The following are value statements about [Name of Enterprise]; each are identified by key words in quotations. Please indicate how important these value statements are to you on a scale of 1-5 of importance.
18
[Value Statement] was clearly the most preferred Value Statement overall.
*Value Statement was clearly the most preferred Value Statement overall.
Verbatim comments: xx
4. Competitive Analysis
Xx was the most typical competitor identified, others identified were: Xx Xx xx Competitive Advantages: [Name of Enterprise] ranks higher than competition in [name of value statement(s)] Competitive Challenges: [Name of Enterprise] ranks higher (or close to) competition in [name of value statement(s)]
21
5. Pricing Strategy
Based on the research findings xx% customers will spend [most common price point] Xx% will purchase [most common frequency].
22
[Name of Enterprise] will use these inexpensive Internet social networking sites for promotion and advertising:
[name of most preferred social networking sites]
Have an opening event that generates significant publicity and clearly explains the offering and value proposition to the market Monthly membership will be utilized to entice more frequent purchases. Intentionally motivate referrals and work to generate positive word of mouth.
23
Organic growth will be pursued through cultivation of customers with a [Name of Enterprise] membership program. Phase 2 expansion will include a website platform that is integrated with storefront gaming activities. Gaming from home will be part of a phase 2 program for distribution of the [Name of Enterprise] offering.
24
25
Operations Plan
[Name of Enterprise] will employ [describe type of professionals]. Customers will receive [defined quality/type of service to be provided].
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Financial Projections
(attached document)
xx
Pro Forma Financial Information, or Pro Forma Financial Statements, are essentially projections of the financial performance of the business in the future based upon documented assumptions. A common use of Pro Forma information is to present financial statements as they would be if a proposed change were to take place, in this case the opening of a business.
29
30
Respondents would most typically pay [range/category of expenditure] for the product/service of [Name of Enterprise].
[Name of social media site(s)] is the best of the online mediums for marketing.
42
SWOT Analysis
Strengths: xx Weaknesses: xx
43
SWOT Analysis
(Continued)
Opportunities: xx
Threats: xx
44