the moment a child is born, the mother is also born.

ever thought of the mother who always had kids to nurse?

MOTHER EARTH

 our earth!

whose endeavor to love never got compromised

...and we have always repayed to her...

in the most wrongful way!

is this all she deserves for her love??

ponder!!

Take your initiative to green!

time to step green!!

matching steps to GREEN EARTH in greener and biofriendly foot-range.

Presenting lychee
a foot-range carved from the trash you spread. A product that wont ever go wrong with the ethics you pledge to your mother earth.

A brand of footwear which is cheapyet GREEN!!

Introduction: Company (Earth Keepers)

Earth Keepers is a company formed with an idea to reinvest in the
environment by upcycling waste into something of greater use and value Creates a brand that empowers consumers to align their social values with

their product purchases

Holistic business model that is meticulously designed to use healthy and environmentally safe materials

Founding members and Board of Directors comprise of fresh enterpreneurs

that are determined to drill the triple bottom line: People, Planet and Profit Provides a front-end media company to keep consumers abreast with their

ongoings

Introduction: Product (Lychee)

Lychee is a unique; as it is 100% recycled, waste reducing footwear range
Crafted from used truck tyres, treads and creased with soy-based dyes Targeted at shoeing eco-conscious hipsters and barefoot children alike. Effectively convey consumers dedication to 100% recycled goodsno glues, no sealers, and no stitchingour products are all unique, more durable, have better grip, and last longer Lychee Shoes have a life-time guarantee and are shredded post-consumer use for re-use, once more, as mulch and crumb rubber Uses 100% recycled packaging that also serves as the mailing package Employs market-based restoration and works with local artisans to provide local employment and encourages fundamental changes to these communities

Objectives
To provide underprivileged children around the world, an environmentally-beneficial fashion Maintain a financially healthy business and validate the trust and advocacy of other people in support of their consumer purchase Become profitable in year 1 Build brand equity that will carry into other business ventures

Projected Future Attributes

With initial funding of Rs. 4,00,000/- , aims to go break even in 3 months, start to register earning in 6 months Projected net income in Year 1 Rs. 27,15,165; Year 3 Rs. 1,62,97,500 Future target: 10% market share

Market Segmentation
A segment of Generation Y Males and Females

10-65 years old

Urban dwellers In college, college educated, or has an entry level job

Tools
Website
Front-end media company

with diversified range aptly suited to all.

From the soul of mother called Earth