Initial Pitch

By Jordan Harrison

Magazines Like Mine

My magazine will be a music magazine. It will be aimed at young adults and teenagers and will be about new and upcoming artists in the music industry. I chose this as it has never been done before. I will make a poll to determine the name of my magazine. My main feature/double page spread will be on an up and coming artist in England. The other stories I will include in my magazine & on the cover will be on up and coming artists and aspiration artists such as Ed Sheeran. I will sell my apps in leading supermarkets and also use the internet to sell my magazine.

Concept

My target audience will of a young age, from 12 up to around 25. It will use more informal language to relate to the age group making it easier to read. My target audience will have to like mainstream chart music and also up & coming artists in the music industry and also genres gaining popularity such as dubstep and grime music. It can be for both men and women with artists appealing to both genders and also a fashion section for both genders.

Target Audience

I will price my magazine at 1.50. This price is based on my research I did for my magazine, this was a voxpop. I found out that people pay around 1-2 for weekly magazines and 3-4 for monthly magazines. I decided to make my price 1.50 as it is quite a low price which will make people of all backgrounds able to afford it which makes the target audience wider making more sales and money in the long term.

Prices

Masthead

I did a poll on Facebook to determine my masthead name. Playing In The Shadows was voted with over 50% of the vote. This is good as it shows reflects artists coming out of shadows to fame.

I will sell my magazine using the following marketing techniques: TV and Radio adverts on all music channels as this would be the target audience. Billboards/Posters in busy locations for the public to see. Flyers through letterboxes. Free adverts on social networking sites as the internet is widely used now. This will hopefully raise awareness throughout the country about my magazine.

Marketing

I will get my magazine published by IPC Media. IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men almost 26 million UK adults while their websites collectively reach over 20 million users every month. http://www.ipcmedia.com/ I will digitally distribute my magazine, through applications for phones where you can view the magazine and also a website. I will also use WWMD (Worldwide Magazine Distribution Ltd.) to distribute my magazine to all leading supermarkets also. This distribution company distributes other leading magazines in the UK such as Q and NME. http://www.specialistmags.co.uk/

Distribution & Publishing

My unique selling point is that my magazine is the only magazine in the UK that is aimed primarily at up & coming artists. It focuses on the new artists in the industry and not the big names and particular genres that other magazines do. Also it is the first magazine not based on a particular genre. Also it concentrates on artists who made their way to the top through determination and are aspirational to young musicians.

Unique Selling Point

My ideas for my cover story are: A young artist from my local school Goffs School who is making his way in the music industry. A musician who has just got their first single in the charts. Or a musician who has made his way to the top of the music industry. I will ask what cover story people prefer for my front cover.

Cover Story Ideas

Name: Nico Pavlou. Age: 17. Nationality: Greek. Interests: Ninja skills, Himself. Personality: Confident.

Name: Joe Turone. Age: 17.

Name: Tom Bransby. Age: 17. Nationality: English. Interests: Nothing. Personality: Moody.

Nationality: Italian.
Interests: Music, Xbox, Comic Books. Personality: Reserved.

Possible Models For Photoshoot

I have 4 different locations I could use for my photoshoot: Studio. Seaside Area. Inside A House. Central London.

I will need to take into consideration costs and availability and also the quality of image and how easy it is to photoshop before I chose my final location.

Location Of Photoshoot

Sketches/Layouts

Thank you for listening, do you have any questions?