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the customer, you want everything: a wide assortment of quality merchandise; the lowest possible prices; guaranteed satisfaction; friendly, knowledgeable service; convenient hours; and a pleasant shopping experience. You love it when a store exceeds your expectations, and you hate it when a store inconveniences you, gives you a hard time, or pretends you're invisible. - Sam Walton
WALMART
1962- Sam Walton, the founder opened the
companys first discount store in Rogers, Ark. The company officially incorporated as Wal-Mart Stores Inc. on October 31, 1969. 1991, Walmart became an international company when it opened a Sam's Club near Mexico City Branded as Walmart since 2008 Today 9700 stores and club locations in 28 countries employ 2.1 million associates, serving more than 176 million customers a year.
for everyonewell give the world an opportunity to see what its like to save and have a better life. - Sam Walton
Source: 2010 Global Powers of Retailing report, published each year by Deloitte Touche Tohmatsu and STORES Magazine.
the world in terms of revenue generated. With fiscal year 2010 sales of $405 billion Walmart Stores U.S. is the company's largest division, accounting for $258 billion, or 63.8% of total sales for financial year 2010 It has more than 8,986 retail units and operates under 55 different banners in 15 countries.
Walmart International
Walmarts Strategy
Multiple store formats
General merchandise
Family apparel Healthy and beauty aids Electronics Toys Lawn and garden items Jewelry Automotive products Home furnishings Hardware Sporting goods Pet supplies Housewares
2. Walmart Supercenters
Developed in 1988 to meet the growing
demand for convenient, one-stop family shopping featuring our famous Every Day Low Prices.
combining a full grocery and our general merchandise under one roof.
Fresh produce Meat and Dairy products Frozen foods Dry goods and staples Health and beauty aids Stationery and paper goods Bakery items Canned and packaged goods Condiments and spices Pet supplies Household supplies One-hour photo center
store that provides convenient access for fill-in and stockup shopping trips. especially in rural and urban areas where shoppers may not have access to larger stores. merchandise, including an assortment of fresh produce, dairy and meat, dry goods, consumables, health and beauty aids, over-the-counter medicines and more.
5. Marketside
Opened in 2008, Marketside stores are small community
busy people who want an easy answer to the question, 'What's for dinner?
Customers can shop for a variety of fresh ingredients,
restaurant-quality prepared meals and their everyday favorite national brands - even freshly baked breads and a wide assortment of wines.
6. Walmart.com
Founded in 2000, Walmart.com brings the convenience, great
merchandise selection, friendly service and Every Day Low Prices of your neighborhood Walmart to the Internet.
holiday specials.
Walmart.com and then have them shipped free to your local store for pickup.
7. Sam's Club
Opened its doors in Midwest City, Oklahoma, in 1983. Today, Sams Club operates 609 locations nationwide. Typical clubs are
operated by Wal-Mart Stores, Inc., and named after Wal-Mart founder Sam Walton
Sam's Club stores are "membership" stores and most customers buy
annual memberships. However, non-members can make purchases either by buying a one-day membership or paying a surcharge based on the price of the purchase
Sam's Club's sales during 2010 were $47 billion, or 11.5% of Walmart's
total sales.
distributing center
surrounding a targeted metropolitan area before moving there spread advertising expenses- maintain advertising cost below 1pecent of sales
Merchandising Innovations
Industry leader in testing, adapting, and applying wide range of
merchandising approaches
techniques
customers
Successful ideas were implemented in other stores as well Experiments in Store layout, displays, store color schemes, sales
Advertisement
Lesser advertisement than other discount chains Relied primarily on word of mouth to
Distribution network
Logistics Its the heart of the Walmart
operation
One of the largest private distribution operations in the world.More than 40
Regional Distribution Centers. Each one is over 1 million square feet in size.
They operate 24/7 to keep our fleet of tractors and trailers rolling.
Inside each DC, more than five miles of conveyor belts move over 9,000
different lines of merchandise. Each DC supports between 75 and 100 stores within a 250-mile radius.
There are also distribution centers for specific product categories such as
operation and the Site to Store program, is the fastest growing segment of the distribution network.
vendors- allowed instant data exchanges and electronic purchase orders 1990 invested in IT and online systems 2003 developed and deployed sophisticated IT systems and capabilities real time access to deatiled figures and leader in cost effective SCM It could track movement of goods through its entire value chain 2005 EPC technology based on RFID- helped to reduce stock out by 33% and boost productivity
pledge with him: "I promise that whenever I come within 10 feet of a customer, I will look him in the eye, greet him, and ask if I can help him.
personnel: Think like a customer Sell what customer want to buy Provide a genuine value to the customer Make sure the customer had a good time Exceed the customers
you can do today? - Whether it's a request from a store across the country or a call from an associate down the hall, we do our very best to give our customers, and each other, same-day service
concerns, whether its help with a problem, guidance or direction, or simply getting an answer to a question Were all part of the same family the Walmart family. And like family, we care. Grass Roots Process - associate opinion survey it gives every single associate a way to voice their ideas, suggestions and concerns. Servant Leadership- develop leaders who are servants, who listen to their partners their associates in a way that creates wonderful morale to help the whole team accomplish an overall goal
Give me a W! Give me an A! Give me an L! Give me a squiggly! Give me an M! Give me an A! Give me an R! Give me a T! What's that spell? Walmart! Whose Walmart is it? It's my Walmart! Who's number one? The customer! Always!
Conclusion
Getting lowest possible price from its suppliers
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