Strategic Analysis Framework

A. DEFINE THE BUSINESS

CUSTOMER TARGETS PRODUCT& SERVICE OFFERINGS ESSENTIAL SKILLS PRIMARY COMPETITORS

C. KEY SUCCESS FACTORS

CUSTOMER REQUIREMENTS COMPETITIVE REQUIREMENTS RESOURCE REQUIREMENTS REGULATORY OR INDUSTRY REQUIREMENTS TECHNICAL REQUIREMENTS

HOW IS THE BUSINESS CHANGING?

WHAT IS THE BUSINESS?

B. INDUSTRY VALUE STRUCTURE

4. ENTRY AND EXIT BARRIERS

3. SUPPLIERS BY KEY COMPONENTS

2. COMPETITORS BY PRODUCT-MARKET STRATEGY 5. SUBSTITUTE PRODUCTS/SERVICES

1. CUSTOMERS BY SEGMENTS

A. DEFINE THE BUSINESS

CUSTOMER TARGETS PRODUCT& SERVICE OFFERINGS

ESSENTIAL SKILLS PRIMARY COMPETITORS

WHAT IS THE BUSINESS?

B. DESCRIBE THE INDUSTRY STRUCTURE

4. ENTRY AND EXIT BARRIERS

3. SUPPLIERS BY KEY COMPONENTS

2. COMPETITORS BY PRODUCT-MARKET STRATEGY

1. CUSTOMERS BY SEGMENTS

5. SUBSTITUTE PRODUCTS/SERVICES
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C. EXTERNAL KEY SUCCESS FACTORS

CUSTOMER REQUIREMENTS What is required to attract and maintain customers?

COMPETITIVE REQUIREMENTS How do competitors build market share?

RESOURCE REQUIREMENTS What infrastructure and assets are needed to be a major player? REGULATORY OR INDUSTRY REQUIREMENTS What standards must be met to stay in this business? TECHNICAL REQUIREMENTS What are the leading technologies in this business?
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II. Business Strategy Analysis

A. STRATEGIC MISSION/GOALS D. STRATEGIC PERFORMANCE Business Market Performance Performance

B. BUSINESS STRATEGY
Target Market
Product Position Product Line Market Access

C. COMPETITIVE CAPABILITIES
Research
Product development

Product Related Activities Operations Product availability

KEY SUCESS FACTORS FOR THIS BUSINESS Customers Competitors Resources Standards Technologies

Technical Strategic Capabilities Processes

Logistics

Customer fulfillment

Market Related Activities Marketing Customer satisfaction

COMPETITIVE BUSINESS STRATEGY

Target Market Product Position Technical Capabilities Product Line Market Access

Strategic Processes

STRATEGIC FUNCTIONS & PROCESSES

Research & Development Product development process

Product Related Activities Products availability Operations process

Sales & Distribution

Customer fulfillment process

Market Related Activities

Marketing & Service Customer satisfaction process
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D. STRATEGIC PERFORMANCE Customer and Marketplace Performance

Customer Satisfaction Customer Retention Customer Satisfaction Relative to Competitors Market Share Competitiveness

Business Performance
Product & Service Quality Asset Productivity and Growth Supplier Performance Public Responsibility Financial Performance
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III. Strategic Business Evaluation

INTERNAL ISSUES DEVELOPMENTS Product-related skills OPERATIONS LOGISTICS Market-related skills MARKETING FINANCIAL RESOURCES B. CRITICAL ISSUES AND PRIORITIES REGULATIONS TECHNOLOGIES RESOURCES A. STRATEGY EVALUATION EXTERNAL ISSUES

T
Key success factors CUSTOMERS COMPETITION

C. RECOMMENDATIONS
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Strategic Management
Requires MANAGEMENT with LEADERSHIP and VISION. Requires PRODUCTS/SERVICES to attract and keep CUSTOMERS. Requires EMPLOYEES with CORE SKILLS and KNOWLEDGE central to its PRODUCTS & SERVICES.

Requires GOALS and STRATEGIES that

provide business roadmaps. address key success factors of the business.

Requires RESOURCES and INCENTIVES to accomplish business strategies. Requires the INFRASTRUCTURE and PROCESSES required to accomplishment business strategies.
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Leadership is central to Strategic Management

Leadership is the Job of the Chief Executive Officer or the General Manager of a Business Unit.

Leaders provide the vision for an organizations mission, goals, and strategy at the corporate and business levels of the organization. Leaders must recruit key staff, the develop the organization and systems that support the implementation of strategy. Leaders must allocate limited resources to support the implementation of strategy.
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A. DEFINE THE BUSINESS

1. THE PRIMARY MARKET

I. INDUSTRY ANALYSIS
Identify One Product-Market Segment.

C. IDENTIFY THE KEY SUCCESS FACTORS

CUSTOMER DRIVEN REQUIREMENTS

1.
2. THE PRIMARY PRODUCT

Market
COMPETITOR DRIVEN REQUIREMENTS

2.
3. ESSENTIAL CAPABILITIES

Product/Service Capabilities needed

INDUSTRY/REGULATORY REQUIREMENTS

3.

4. KEY COMPETITORS

B. ANALYZE THE INDUSTRY VALUE CHAIN

4. ENTRY/EXIT BARRIERS

RESOURCE REQUIREMENTS

TECHNOLOGY REQUIREMENTS

3. KEY SUPPLIERS (KEY INPUTS)

2. COMPETITORS & THEIR STRATEGIES

1. KEY BUYERS

5. SUBSTITUTES

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II. DESCRIBE BUSINESS STRATEGY

A. PRODUCT-MARKET GOALS
PRODUCT-MARKET GOALS

D. STRATEGIC/FINANCIAL PERFORMANCE
CURRENT PRODUCT-MARKET PERFORMANCE

FINANCIAL PERFORMANCE GOALS

CURRENT FINANCIAL PERFORMANCE

B. BUSINESS STRATEGY
TARGET MARKET

C. CORE COMPETENCIES
PRODUCT DEVELOPMENT

KEY SUCCESS FACTORS

CUSTOMER DRIVEN REQUIREMENTS

COMPETITOR DRIVEN REQUIREMENTS

PRODUCT/LINE

PRODUCT POSITION

PRODUCT AVAILABILITY

INDUSTRY/REGULATORY REQUIREMENTS

CUSTOMER DELIVERY TECHNOLOGY PROCESSES

MARKET ACCESS

RESOURCE REQUIREMENTS

CUSTOMER SERVICE

TECHNOLOGY REQUIREMENTS

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III. STRATEGIC EVALUATION OF BUSINESS STRATEGY

INTERNAL EVALUATION OF
PRODUCT DEVELOPMENT

A. STRATEGY EVALUATION
STRENGTHS WEAKNESS OPPORTUNITY THREAT

EXTERNAL EVALUATION OF
CUSTOMER REQUIREMENTS

PRODUCT AVAILABILITY

COMPETITOR DRIVEN REQUIREMENTS

CUSTOMER DELIVERY

INDUSTRY/REGULATORY REQUIREMENTS

CUSTOMER SERVICE

RESOURCE REQUIREMENTS

TECHNOLOGY REQUIREMENTS

FINANCIAL SITUATION

B. CRITICAL STRATEGIC ISSUES (RANKED BY IMPORTANCE)

C. RECOMMENDED ACTIONS (Who?, What?, When?)

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A. WHAT IS THE BUSINESS?

Target Market

I. Industry Analysis
Super premium ice treats packaged in pints for retail sales to people treating.

C. IDENTIFY THE KEY FACTORS FOR SUCCESS

CUSTOMER DRIVEN REQUIREMENTS

People that reward themselves (celebrate).

Key Products

Taste, Flavors, Variety, Brand Image

COMPETITOR DRIVEN REQUIREMENTS

Individual (pints) super premium ice cream

Key Capabilities

Healthier with great taste, new flavors, and wider distribution

INDUSTRY/REGULATORY REQUIREMENTS

Brand, Flavors, Shelf space.

Key Competitors

Nutritional labeling
RESOURCE REQUIREMENTS

B. ANALYZE THE INDUSTRY STRUCTURE

Entry/Exit Barriers

Haagen Dazs, Blue Bell Breyers

Key Suppliers

Extensive distribution network.

TECHNOLOGY REQUIREMENTS

Entry: Brand name, shelf space and distribution.

Key Competitors and Strategies

Quality production processes.

Key Buyers

Dairy Farmers Mix-In Ingredient suppliers

Sugar cane farmers

Equipment makers

Haagen Dazs; Breyers; Blue Bell, etc.: Sell pint size to Supermarkets

Major supermarkets, Mom &Pop Grocery Stores, Convenience Stores. Frozen Food Distributors.

Substitutes

Other Ice Cream, Ice Milk, Frozen Novelty Items, Ice Cream Sandwiches, Sherbet, Sorbet, Frozen Yogurt

II. B&Js Business Strategy Analysis

A. PRODUCT-MARKET GOALS
Product-Market Goals Make and distribute the highest quality all-natural ice cream. Financial Performance Goals

D. STRATEGIC/FINANCIAL PERFORMANCE
Product-Market Performance Measures

Leading market leader of super premium ice cream.

Financial Performance Measures

Achieve profitable growth, value for the shareholders and opportunities for employees, while doing good.
B. BUSINESS STRATEGY
Target Markets

To operate the company on a sound financial basis of profitable growth

SUCESS FACTORS
CUSTOMER REQUIREMENTS

C. INTERNAL CAPABILITIES
Product Development Capabilities

Ice cream lovers (treat themselves).

Product Line Product Position

30 Flavors Affordable top Packaged in quality ice Pint Size cream - $4/pint. containers.
Technology Processes Access Production Production Groceries, upgrades. Distribution distributors, public Special events and events. press.

Internal Flavor Development (mouth feel). Write-in suggestions for new flavors, taste testing all flavors.
Product Availability Capabilities

Taste, Flavors, Variety, Brand Image

COMPETITOR REQUIREMENTS

National distribution via Dryers to food retailers.

Customer Delivery Capabilities

Healthy with exceptional taste, new flavors, and wide distribution

INDUSTRY/REGULATORY REQUIREMENTS

Nutritional labeling
RESOURCE REQUIREMENTS

Supermarkets and convenience stores.

Customer Service Capabilities

Extensive distribution network.

TECHNOLOGY REQUIREMENTS

Money back guarantee.

Quality production processes.

III. Strategic Evaluation

INTERNAL EVALUATION
Product Development Capabilities

A. STRATEGY EVALUATION
Strengths/Weaknesses Opportunities/Threats

EXTERNAL EVALUATION
CUSTOMER REQUIREMENTS

Flavor Development (mouth feel). Suggestions, taste testing all flavors.

Product Availability Capabilities

National distribution via Dryers to food retailers.

Customer Delivery Capabilities

Unique flavors and names

New Low High Fat Fat content flavors Growing Overseas competmarkets ition,

Taste, Flavors, Variety, Brand Image

COMPETITOR REQUIREMENTS

Healthy with exceptional taste, new flavors, and wide distribution

INDUSTRY/REGULATORY REQUIREMENTS

30 varieties

Supermarkets and convenience stores.

Customer Service Capabilities

Nutritional labeling Social service, Domestic markets Labeling Broader distribution,

RESOURCE REQUIREMENTS

Money back guarantee.

Financial Capabilities

Extensive distribution network.

TECHNOLOGY REQUIREMENTS

All natural product

Quality production processes.

Critical Issues

Government labeling, Increased Competition, Continued Expansion

Recommended Actions

(Who?, What?, When?)

Labeling requires that B&J increase low fat alternative products, and promote all natural ingredients. Increased competition forces increased product variety/flavors, and wider distribution/penetration. This may require JV or Strategic Alliance with other firms to expand international markets.