Professional Documents
Culture Documents
Vishal WRO
Overview
About Coca Cola Company Capital Structure :2010 Financial Data & Performance Revenue Performance :2010 Key Ratios Unit case volume Funds Outflow Coca Cola System Per-capita Consumption :2010 Competition between Giants Mission & Vision Conclusion & Bibliography
2
Capital Structure:2010
Shareholders Equity Short Term Debt & Current Portion of Long Term Debt Debt/Equity Ratio
29.9 %
23.5 % 23.5 % 0.30 0.51
Sparkling Beverages
2010 v/s 2009 Growth 10 % 0% 4% 1% 2% 3%
Still Beverages
2010 v/s 2009 Growth 21 % 2% 9% 5% 13 % 10 %
Funds
Outflow
Bottling Investment
Promotional Expenses
Consumer Research
Marketing Campaign
TV Commercials
PARIVARTAN
advertisement
10
Company
Bottlers
Customers
11
12
13