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marketing refers to the process of selling products or services based on their environmental benefits manufactures have recognized environmental concerns as a source of competitive advantage and have developed products with a green image, for ex- Body shop 4/15/12
Many
renewable energy
Flaunting the use of natural
ingredients
Green marketing can result in
known as The Body shop is the second largest cosmetic franchisee in the world
It is a global manufacturer and
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Well being
Product categories made for the well being of the Individuals consists of:Deep sleep Divine calm Massage oils & balms Total energy
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Divine calm
Total energy
Deep sleep
Massage 4/15/12
Make up
Product categories that fall under this category are:Natures Minerals make up Bronzing & illuminating For fabulous glow For fabulous eyes Baked powder
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Baked powder
Body
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Skin care
Product categories that fall under this category:Vitamin E Tea tree Seaweed Natrulift Exfoliators & masks Vitamin C
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Skin care(Contd)
Vitamin C
Natruli ft
Vitamin E
Seawee d
Home fragrance
Product categories that fall under this category:Burners & diffusers Candles Home fragrance oils
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Candle s
Home
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Fragrance
White musk Aqua lilly Japanesse cherry blossom Moroccon rose
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Fragrance(products display)
White mask
Moroccon
Aqua 4/15/12
Hair
Under this we have the following categories of products:Rainforest conditioner Hair styling Hair treatment Rainforest shampoo
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Hair(product display)
Hair styling
Hair treatmen t
Rainforest shampoo
Presented by: Soumyadip Chatterjee Surya Banerjee Aditya Basak Subhajit Kar Subhomoy Khan Avishek Bose Manish Halder
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THANK YOU
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