B-MOBILE CELLULAR SERVICE PRIVATE LIMITED

B-BOLE TO BOLO JEE BHAR KE

COMPANY PROFILE
B-mobile is an entrepreneurial venture in the field of wireless & telecommunication by six people with expertise in different fields of Technology,Finance ,HR & Marketing .
The venture began with a dream of reaching out to rural market & sub urban cities ,where still communication channels are underdeveloped & are untapped because of high initial cost of investment.

MISSION
B-mobile engaged in a business of providing the best & strong network connectivity & value for money services in the remotest areas to reach the sub urban population of India, build relationships & become the market leader in the same.

VISION
To become the number1 network service provider in the
sub urban sector & lend value for money services.

OBJECTIVE
The objective of the company is to build up a brand in the Telecom sector alongwith customer satisfaction.
For this company would use marketing & leading ethernat technology as a frontline weapon. The company has two objective :
1. 2.

Short term objective Long term objective

SHORT TERM OBJECTIVE

For the first few months, the company would aim mostly On its marketing processes.This would help the company In establishing a brang image that would at the fore create awareness in the industry & to portray in terms of energy conversation.The first year of operation would see the acc -eptability & successful operation in Indian market.

LONG TERM OBJECTIVE

As our company is at birth stage the first five years would be aimed At increasing the revenues & expanding market also creating aware -ness .Expansion would also be on the agenda of the promoters products.

PRODUCT INFORMATION

B Mobile as a service provider AdRBT(Ad Ring Back Tone) High Definition Conferencing(HDC) B Mobile as a 3 generation (HDC) service provider

PRODUCT INFORMATION

B Mobile as a Chota Doctor Broadband Internet Service B Mobile bole to Best Hand Set B Mobile Browsing Kahi bhi Kabhi bhi

MARKET ANALYSIS
Indian Telecom Industry is the fifth largest & fastest growing in the world.The subscribers base has grown by 40% in 2005 & is expected to reach 250 million in 2007. Consequently wireless now accounts for 4.6% of the Total Telephone subscribers base as compared to only 40% in 2003.Wireless growth is expected to grow at 2.5 million new subscriber every month in 2007.

MARKETING MIX
Which includes six P: 1. Product 2. Price 3. Place 4. Promotion 5. People 6. Physical Evidence

MARKET ANALYSIS
Three types of players exist in Telecom Industry India Communication: 1. State owned companies like BSNL & MTNL 2. Private India owned companies like Reliance Infocomm & Tata Teleservices. 3. Foreign invested companies like-Hutchison-Essar,Bharti Televentures, Escotel ,BPL Mobile etc.

Market Shares of Public & Private Players

SWOT ANALYSIS
Strengths
(Targeting Rural & Tier1 & Tier2
cities)

Weakness
(3G spectrum, acquiring stakes or raising funds initially)

Opportunities
(Untapping Rural segment & LCC)

Threats
(From Tata Indicom & Reliance network)

MARKETING PLAN
a) b) c) d)

Value Proposition Customer Profile Advertising Marketing Mix

FINANCIALS
The company plans to raise funds through 50% of total Capital employed by IPOs & rest will be raised through long terms loans.The company will retain a part of its earning for future growth .Since B-mobile is a new entrant in the market therefore operating costs will be very high.

HUMAN RESOURCE
Position HR as a strategic partner Make succession management strategy more effective Integrate HR processes into talent management strategy Compete more effectively with the private sector for scarce talent Apply the newly developed federal leadership competencies Make retention a top priority for organization Encourage and develop effective leadership capacity to sustain performance

 Develop HR solutions for the demographic pressures transforming

workplace Measure the impact of efforts on performance Build a culture that engages employees and supports talent management Capitalize on the development of shared services to deepen the strategic role of HR Drive change in organization

ORGANISATIONAL STRUCTURE

Sales & Marketing Function Call Centre Function Finance Function Human Resource & Administration Function Network Sub System (NSS) Group Base Sub System (BSS) Group Network Planning Function Billing /Customer Care & IT group Staffing Norms

Conclusion

THANK YOU
Group Members

Mr Jaideep Dewani Mr Nehru Singh Ms Sarita Mahapatra Ms Radha Mr Samiran Roy Mr Sourabh Das