Operations Management Workshop Presentation (OpM Wshop Assig_Group 4_Philips Brand Store)

Tan Hong Kai (8255090) Renato Sliva Sumarleki Amjah Ashok Bhattacharya

Facility Layout
ZONING OF AREAS WITHIN THE STORE

INSPIRE

EXPLORE

PURCHASE

Main Entrance

Inspire
Push Corner/Best Sellers/New Arrivals Section in first 3m of store

Explore / Engage
Explore lighting options in various settings.

Simple but clear store communications

Touch buttons for light switches

Consultancy / Purchase

Lets Plan Station for Customer Engagement

Process Layout (Job Shop/Functional Layout)

Transformed resource moves according to established sequence
Layout of transforming resources optimised. The arrangement of a facility so that work centres or departments are grouped together according to their functional type.

Process Layout in a Library Showing the Path of Just 1 Customer

Loan books in subject order On-line and CD-ROM access room

Study desks
Enquiries Company reports

To journal sack Current journals

Reference section
Store room

Reserve collection

Counter staff Exit

Copying area
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Entrance

Philips Type of Layout

Process Layout (Job shop/functional layout)

Transformed resource moves according to established sequence Layout of transforming resources optimised

Transforming resources are fixed and the transformed resources take an appropriate pathway through them

Impact of Store Layout

Optimal utilisation of space, equipment and people
Effective flows of materials, information and people High employee morale (employees look cosy) Safe working conditions (from field observation) Good customer / client interaction (direct experience) Flexibility (ample space for re-layout) Nice ambience and aesthetics; exude comfort Shopper traffic flow - logical sequence from Inspire to Explore and finally Purchase all within 150 sqm

Process Flow

Inspire

Explore

Purchase (Consultancy)

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Linking Process Flow to Layout

PHILIPS
PROCESS LAYOUT PROFESSIONAL SERVICES SERVICE SHOPS

SERVICE PROCESS TYPE

ADVANTAGES

High product and mix flexibility Relatively robust in case of disruptions Ease to supervise

DISADVANTAGES

Low utilization Can have very high inventory 500 skus

PHILIPS BRAND STORE PROVIDES TOTAL LIGHTING SOLUTIONS WHICH INCLUDE INTERIOR DESIGN CONSULTANCY, HOME LIGHTING DESIGNER SERVICES AND STYLE ORIENTATION /COMPATIBILITY TO HOME

LOW VOLUME HIGH VARIETY

Operations Strategy at Philips Retail

Philips

Transformative power of lighting

Copyright 2006 John Wiley & Branded Retail Philips Way Sons, Inc.

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Our Retail Operating Strategy

Philips Home Lighting Proposition:

Philips Home Lighting Retail Proposition:

A Lighting Playground where its easy to explore, learn and experience what light can do for your Home

Retail Implications

Lighting Playground
Clean, Bright, Uncluttered, Highly Interactive Being a Protagonist

Easy to explore & learn

Context, learning Fun, enjoyable, Easy to understand, Intuitive, Editorial

Experience what light can do

Transformative effect of light on spaces and moods

For your Home

Home, hot House Relevant Achievable but aspirational How to Get the Look
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The Service Concept

To provide a unique lighting solution to customers

through a simple and exploratory experience.

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Implications on Operations