As a consumer we are all unique and this uniqueness is reflected in the consumption pattern and process purchase.

The study of consumer behavior provides us with reasons why consumers differ from one another in buying using products and services. We receive stimuli from the environment and the specifics of the marketing strategies of different products and services, and responds to these stimuli in terms of either buying or not buying product. In between the stage of receiving the stimuli and responding to it, the consumer goes through the process of making his decision.

Six Stages to the Consumer Buying Decision Process (For complex decisions). Actual purchasing is only one stage of the process. Not all decision processes lead to a purchase. All consumer decisions do not always include all 6 stages, determined by the degree of complexity...discussed next.

 Problem Recognition

Information search

Evaluation of Alternative's

Purchase decision

Purchase

Post-Purchase Evaluation
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The systematic and objective identification, collection, analysis, dissemination, and use information for the purpose of assisting management in decision making related to the identification and solution of problem and opportunities in marketing. When an industry comes in the competitive market then the main problem comes in front of him is, how can survive in the market. For this purpose they have to know about their production process, employment process, distribution process, consumer needs and consumer behavior. The main purpose of the industry is to satisfy the consumer needs. Their all function rounds around the customer, they try to know the behavior of the customer and fulfill their goal and to know about the customers behavior they do marketing research. In this era the marketing research is the basic part of the industry. Marketing research include the evaluation of the organizations all functions like their production, manufacturing, distribution, marketing ,financial and human resources. We can say it is the internal research of an industry. There are some external factor which affects the growth of the organization like customer behavior and the political, technological, economical, and legal environment. And the most important factor is consumer buying behavior because this factor is responsible for the utilization of the product and ultimately sells of the product. So industry also needs the research on the consumer buying behavior.

To under stand why customer buy a particular product.

To know the marketing opportunities.

To know about customer acceptance of the product. To analyze the customer expectation from the manufacturer. To help the company to know what consumer want in the product. Why consumer prefer imported goods instead of indigenous goods

Research problems Data source

: To study buying behavior of consumer for indigenous and imported products. : Primary data and secondary data

Research approach
: Survey approach : Exploratory method : Questionnaire

Research methodology Research Instruments SAMPLING PLAN Population Definition Sample Methods Sample size
30 Random Simple Sampling Sample: Malls ,general market [Benachity,city center of Durgapur]

Primary data

Questionnaire and Interview

We collected primary data through sample survey or census surveys from the selected elements in malls and super markets. So for this purpose we have used the most popular tool of primary data collection through direct communication with respondents. The tools we used are questionnaires. Source of data: Data required for the study was collected through primary sources i.e. Market Survey.

Primary Data

[Actually data is of two kinds so researchers should keep in mind both types of data.]

:primary data are those, which are collected afresh and for the first time and this happen to be original in character.

Secondary Data
: Secondary data are those data which have already been collected by someone else and which have already been used as per required. There are basically two sources to collect secondary data)Internally: Provided by the company/organization Externally: Various publication of central, state and local Government. Books, magazines, newspapers Internet After only keeping in mind one can think about what type of data has to be collected during research as our research is concerned we have to gather primary data for Customer behavior

This method is more popular .The questionnaire is sent to the person concerned to answer the questions formatted and return the same soon. A Questionnaire consists of a number of questions printed or typed in definite order on a form or set of forms. The Questionnaire is sent to the respondents. In order to achieve the research objective it is necessary to collect accurate and relevant data, secondary data are already published data collected for purposed other than the specific research needs at hand. Primary data that are collected specifically for the research situation at hand, were collected by surveys ,using respondents surveys is one of the ways of collecting primary data namely observations, experiments and surveys

Name : Age : Sex :M/F

1. Where you go for shopping? (A) Mall (B) super market (C) e-shopping (D) traditional shopping

2.How frequent you go for shopping? (A) monthly (B) weekly (C) 15-20 days (D) rarely 3.Are you brand conscious? (A) yes (B) no 4.Are you satisfied with the brand available in the market? (A) yes (B) no 5.What brand you prefer? (A) national (B) international 6.Do you think imported goods are easily available in the market? (A) yes (B) no 7.Parameters effect buying decisions :(A) quality (B) price (C) easy availability

8.Type of garments you prefer? (A) imported (B) indigenous 9.Type of food you prefer? (A) imported (B) indigenous 10.Type of cosmetic you prefer/ (A) imported (B) indigenous 11.If you prefer indigenous goods, what fascinates towards them? (A) price & quality (B) availability & service (C) all of these