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Walmart in India

Radhika Didwania Vatsala Chopra Twesha Khanijow Malvika Machado Nakul Kaura

About Walmart
Walmart was founded in 1962 It serves customers and members more than 200 million times per week at more than 10,020 retail units under 60 different banners in 28 countries. With fiscal year 2010 sales of $405 billion, Walmart employs 2.2 million associates worldwide. Walmart is ranked in the top ten among retailers in Fortune Magazines 2010 Most Admired Companies survey.

Walmart India

Customers shop at a Best Price Modern Wholesale store, a joint venture of Wal-Mart Stores Inc and Bharti Enterprises, in Jammu, November 26, 2011.

FDI In Retail
Problems(Social & Economic) -: Retailers and Local Kiranas Farmers Society Change In trend Of Kirana Shopping Transport and parking and High land cost in Urban Areas. Increased Foreign Direct Investment.

Strategy
Bus Shuttle Service Organic Farming No Middle Men for Farmers Free home Delivery services by Women on Yo Bikes( electronically operated),( Women Empowerment). Invite Cottage industries and Tribal Artisians to showcase their unique products. Free home Delivery, schemes displaced on the site. The Issue over the Walmart stores in India, Gives the brand a head start in word of mouth promotion.

Strategy Contd
Tie ups with retailers are made for area wise, home delivery and the payment of goods delivered by them will be done at the end of the month after a bill check. Special telephone sets are kept only for retailers which shall only be ringing for FDI Chains, eg- Wallmart. Visual Website The like and dislike option for consumers to vote and see how much the product is liked or disliked. Could also be used for Market Research. HP Petroleum Vouchers Big Trolley for promotions all around A separate Arcade for free 30sec time frame to shop unlimited, on a purchase bill more than Rs-10000

Other Attractions
Green shaded gardens and places to sit and eat, and have certain activities like( Tambola, Band and theatre performances, Dance Competitions) Two movie screens- chargeable A crche, and Nannys will be provided to take care of the infants. Gaming room for the older children.

Media
Guerilla Advertising like park benches, buses etc TVSs OOH Advertising (billboards, hoarding , signals, road polls etc) Newspaper advertising & schemes of cuttings of newspapers Promotional offers (like Coupons ,Discounts etc) Mobile Vans with Video around the Cities. In-store branding In-store activities and interaction with consumers Press Releases

Media (cont.)
Create Press kit, include customer feedbacks and testimonials Free t-shirts with logo to employees Other merchandise like pens, mugs, caps, mouse pads, stationary items etc. Advertisements in non-english newspapers to target larger audience

Coupon promotions
Effectiveness: clear and concise, product image, expiration date, company name and address, offer or tracking code Distribution: electronically, direct mail, kiosks, shelf pad, on pack Evaluation of coupon success is decided through sales, profits and coupon response.

Contests/ Sampling Promotions


Give away prizes like valuable items to target audience Shopping cart race Sweepstakes and free sample products Discount counters

Tie- ups
Wholesalers Restaurants Hotels Retailers Hp Petroleum