Professional Documents
Culture Documents
Marketing is a total system of business activities designed to Plane, Price, Promote, Distribute need satisfying goods & services to present & potential customers.
FEATURES Customer oriented
Market Segmentation & Target Market Customer & Consumer Need ,Want & Demand
Market
Product
Marketing Mix
Promotion
Marketing Mix
Product Price
Place
Marketing Environment
The M.E. surrounds & impact upon the organization .There are 2 key perspectives on This marketing environment namely the 1- Micro Environment (Internal Environment) 2-Macro Environment(External Environment) 1- Micro Environment
2-Macro Environment
A Brand is a name, term, symbol, design or a combination of them intended to identify the goods or services or one seller & to differentiate them from competitors. Symbolic representation like1-Name 2-Logo 3-Emblem 4-Colour 5-Tagline 6-Image
Brand:-Types 1-On the basis of Area
Local Brand Regional Brand National Brand International Brand Manufacturer Brand Middleman Brand Prime Brand Economy Brand Individual Brand Family Brand Corporate Brand Private label Brand
Factory Visit
Trade Shows Sponsorship TV Advertisement Public Relation
Celebrity endorsement
Public Facilities
Existing
Line Extension
Brand Extension
BRAND NAME
New
Multi Brand
New Brand
Packaging
Packaging is all activities of designing & producing the container for a product. It is the use of container wrapping materials plus decoration & labeling to help to protect product to help & promote it sales & to make it convenient for a consumer to use the product. Functions;1-Physical protection 2-Convenience 3-Security 4-Promotion 55-Communication 6-Re-Use
Labeling
The labeling s that part of a product which carries verbal information about the product or the manufacturer. The label may be part of a package of it may be a tag attached directly to the product. Functions It identifies the product or brand. It promotes the product through attractive graphics. It describes weight, price, composition instruction, date of manufacturing, company name Of a product.
Offline Marketing
Online Marketing