TEAM MEMBERS GROUP - BC

Names Ajay Joya Vikram Kadam Manasi Kadane

Roll No 2011071 2011072 2011073

Manali Kagade
Karishma Kakar

2011074
2011075

INDUSTRY PROFILE
Indian

real sector has seen an unprecedented boom in the last few years. The real estate sector is the second largest employment generator in India. This was ignited and fueled by two main forces.

First, the expanding industrial sector has created a surge in demand for office-buildings and dwellings. Second, the liberalization policies of government

The

size of the real estate industry in India is estimated to be around US$ 12 billion.

Majority of the real estate developed in India (almost 80%) is residential space and the rest comprise office, shopping malls, hotels and hospitals. This incredible growth is mainly attributed to the off-shoring business, including high-end technology consulting, call centres and software programming houses. After the liberalization of FDI norms in the construction sector by the Government of India there is a boom in real estate. Until then, only Non-Resident Indians (NRIs) and Persons of Indian Origin (PIOs) were permitted to invest in the housing and the real estate sectors.

CURRENT SCENARIO OF REAL ESTATE

Out of every 10 Indian cites, you can find 8 undergoing paradigm shifts and experiencing major makeover. The demand for commercial and residential property is shooting up as never before. There is rapid strides in real estate development riding the crest of rocketing demand fuelled by availability of productive property options at rock bottom prices. There is improved infrastructure and better facilities that play major role in boosting the realty prospects of any area.

COMPANY PROFILE
99acres.com is a group company of Info Edge (India) Limited, which is Indias premier on-line classifieds company in recruitment, matrimony, real estate and education. 99acres.com is an internet portal dedicated to meet every aspect of the consumers needs in the real estate industry. It is an information 'exchange' for buying, renting and selling of all types of residential and commercial properties anywhere in the country 99acres.com is one of Indias first platforms by Info Edge (India) Limited to cater to the real estate market online and has a pan India listing of properties for sale, purchase and rent spanning 25 plus cities.

Registered database of 15,00,000 and generates over 12,000 leads everyday. 99acres.com allows search of residential and commercial properties on the basis of Type, Region and Budget. A realtor can choose from branding solutions like Featured Projects, Property Gallery, Premium Listing and even customized Microsites, or basic products like Property Listings, depending on his needs. 99acres.com has also introduced various products like video banners, special offers, new projects, locate a dealer.

COMPANYS VISION & MISSION

Vision

To create World Class Platforms that Transform Lives.

Mission

To continuously delight their customers in current and new businesses by delivering superior value through enhanced offerings on the internet and other platforms. To do this by preserving their entrepreneurial spirit and leveraging our financial strength and expertise in building brands, communities, product and technology; sales and service.

INFO EDGE BRAND

MARKET SHARE
According the Global Internet Information Provider, 99acres.com has received a Traffic Share of 46.7% in Jan11. In Jan11, 99acres.com received over 25 million Page Views, which is more than the combined page views of the closest two competitors. According to the Jan stats, on an average, a user spends 14 mins on 99acres.com. With over 15000 paid brokers and builders as clients and with 20 offices in 15 cities and a sales force of over 150 people 99acres is by far the No.1 Property Portal in India.

COMPETITORS
Indiaproperty.com MagicBricks.com Makaan.com

6.3 14.3 9.8

7.1

Total Page views

3
14 25 99acres.com indiaproperty.com magicbricks.com makaan.com

10

6 26.1 47.6 20.3

CURRENT SCENARIO OF 99ACRES

99acres.com has finally turned a profit, according to full year financial results from parent company Info Edge. It broke even on an annual basis, although on a very low revenue base still. EBITDA margin was around 20% for Q4. EBITDA profit was Rs 39 lakh, for the full year, compared to a loss of Rs 3.7 crore the previous fiscal. Top line grew 63% for Q4-FY11, compared with Q4FY10. Full year top line was 72% higher than the previous fiscal.

1.Favorable macroeconomics for the housing market. 2.Increase in middle income/high income households. 3.Increasing urbanization. 4.Availability of easy finance. 5.Increased traction in all real estate clusters.

1.Till 2010, No profit was incurred with loss of Rs 3.7 crore 2.In the end of 2011,broke even on an annual basis with very low revenue. 3. Internet based and not accessed by all 4. Authenticity of information is a problem 5. There is no physical touch

SWOT

1.Significant potential to gain from non housing market / commercial real Estate. 2.Powerful demographic impetus, infrastructural development, IT/ITES 3.Growingmiddleclass, consumerism, 4.Macroeconomic policy decisions such as allowing FDI

1.Head to head competition with Magicbricks.com Indiaproperty.com, makaan.com

REVENUE MODEL
99acres.com caters mainly to real estate developers, builders and brokers. Its source of revenue is from property listings, builders and brokers branding and visibility through microsites, home page links and banners. Revenues are also generated from buyer database access and international listings. At present, the site has good traction in the residential sector, mainly for primary and secondary real estate sales and purchase. An important focus area has been to develop and penetrate the rental market and commercial real estate.

PRODUCT LINE, DEPTH

4P

FUTURE PROSPECTS

THANK YOU