Ashutosh Avasthi 9167 Ashraf Khan 9192 Yogesh Maurya 9195 Vasi shaikh 9208 Rajiv upadhayay 9217

Event :
Event can be described as a public assembly for the purpose of celebration, education, marketing or reunion. Events can be classified on the basis of their size, type .

People Involved in event management

Event Manager.

Event coordinator. Information Manager.

Logistic Manager.
Security Manager. Infrastructure Manager.

Key elements in event management.

Planning an event. We follow 5 'W's (i.e. Why, What, When, Where, Who) and 1 H' (i.e. How) principle to create an event plan.

Why?
'Why' means, why you want to organize the event i.e. event objective. 1) 2) 3) 4) 5) Identify life style Awareness of company or product name To enhance corporate image To express commitment to social issues To entertain key clients

What?
'What' means what you are going to do in the event i.e. what will be the:
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Event Name. Food and Beverage Menu. Event Profile. Guests Profile. Event Theme. Service Providers. Obligations. Type of Entry. Favors. Entry fees. Event Highlight.
12. Promotional Campaign.

13. Programe Menu. 14. Event Budget.

Venue selection tips for your Event

1. Target Audience/Guest size.

5.A)

2. Target Audience Status. 3. Target Audience Convenience. 4. Climatic Conditions.

Parking facility. B) Security Arrangements. C) Venue Staff. D) Restrictions. E) Additional Services.

6. Venue Fees.

5. Venue services.

Market Research in Event Planning.

Market Research- find out whether there is a market (i.e. audience) for your intended event or not. Market Analysis- Age group, sex, qualification, profession, knowledge level, income, status, liking, disliking, personality, customs, tradition, religion, lifestyle, etc.

Competitors Analysis- Qualification, knowledge level, experience in organizing events, turnover, market value, PR (media and corporate contacts) and market share.

Event Marketing (Promotion)

Following steps are involved in creating a promotional campaign for your event: 1. Setup advertising objectives. A). Why you want to advertise? B). What is your objective of advertising? C). What do you want to get through advertising? Decide your promotional Activities. Media- Print, Electronic, Outdoor, Transit and Miscellaneous media. Media Vehicle- is a specific medium.

2.

Types of Events
Festive events Government events Meetings Seminars Conferences Social and cultural events Sporting events Marketing events Promotional events Brand and product

launch

Types of Events
Corporate events Fundraising events Entertainment events Live performances

Event Management Companies in India

Creation Publicity Private Limited

Wiz Craft Event Management

360 Degree Event Management Percept DMark Events

Pax Events & Promotions

La Fiesta Events Entertainment & Promotions Mindfields Entertainments

Seventyindia

Media
The Plural Noun media is an umbrella term for all types of print,broadcast,out-of-home,and interactive communication the singular noun medium refers to (T.V,Radio station is a media vehicle) e.g.. New york times, MTV,news week, and America online portal on the internet . When a company buys media it is really buying access to the audience of specific media vehicles

How Print media can be used.

1. Promote your event, sponsors and client through newspapers ads, magazine ads, trade journals, press releases, tickets, passes, invitations, banners and posters.

1. Imprint Logo on your staffs shirts and caps and on the pens, diary, gifts, exhibitions manual.

How Electronic Media can be used for promotion

Promote your event, sponsors and clients through TV and Radio Ads.

Use your company website.

Develop an event website just to promote your upcoming event. Use electronic signage Like Plasma Screen, LCD, LED Screen, projection Screen.

How Outdoor Media can be used for promotion

Billboards and Hoarding ads.

Scrolling message billboard and mobile billboard. Use Canopy, Flex and giant Balloons.

How Transit Media can be used for promotion

Road Shows are generally used in transit media.
Mobile billboards, mobile LED Display and caravan .

Business plan : corporate event management

Name : RAAY Pvt Ltd Co.
Owners: Rajiv upadhayay.

Vasi shaikh. Ashraf khan. Ashutosh Avasthi. Yogesh Maurya.

COMPANY HISTORY
The company was established in the year 2009.
The office is based in Mumbai. The company has 5 promoters. We are into the business of organizing corporate

events. Our major clients are corporate giants and also some well know small sector. The company has an employee strength of 10 members (5 skilled and 5 unskilled).

 VISION:

To emerge as a successful and well known corporate event management company. MISSION: To provide corporates with an experience where work and recreation activities are equally balanced. OBJECTIVES: To be recognized as a company which specializes in organizing corporate events only and to achieve a rapid growth in this sector.

EVENTS UNDERTAKEN
Annual General Meeting
New product launch event Award functions Press conference

MARKETING PLAN
Company Website
Sponsoring B-school events and seminars (in future) Direct presentation to the corporate giants Company brochure highlighting the successful events

organized in the past. Advertisement on just dial services. Advertisements in business magazines.

Budgeting :
An initial investment of Rs.5 Lakh by each partner.
3 years contract of Tie up with Fortune Group of Hotels:

Rs.5 Lakh (as a deposit). Number of clients: 10 Number of events planned in a year per client: 4 Per event expense: Rs.50,000 (per day for a group of 30-50) Per event profit expected 25% (for 1 day) Expense on the salary of 5 unskilled employees :Rs. 180000 (per annum). Expected profit for the 1st year : Rs.10 lakh

ORGANIZING AN ANNUAL GENERAL MEETING

DETAILS Client: Cosme Pharma Laboratory. Meeting to be held on: Location: Fortune Hotel, Vashi Number of people attending the meeting: 30 (20 members from out station and 10 from Mumbai) Duration: 1 day

BUDGETING
Expense of booking 15 rooms for one day: Rs.52,500
Snacks served during the meeting: Rs.5000 Buffet lunch: Rs.10,500 (Rs.350 per head). Buffet dinner for the guests: Rs.6000 (Rs. 400 per head). Rent for the seminar hall: Rs.10,000(Inclusive of electricity

bill and other facilities) Total expense: Rs. 84,000. Money charged to Cosme Pharma Laboratory: Rs. 1,05,000. Net profit: Rs.21,ooo.