INFOSYS & WIPRO

Comparative CSR Study

BRAND IDENTITY
The present Wipro Identity was redefined in 1998. This brand identity represents the diverse businesses and corporate values associated with Wipro Limited. It is composed of three mutually-dependant elements: Rainbow Flower 'Wipro' (written in black) 'Applying Thought' (written in black)

Color Significance Red: Life, Dynamism, Auspiciousness Green: Nature, Freshness, Growth, Prosperity, Youth Yellow: Sun, Warmth, Vitality, Aspiration Violet: Intelligence, Innovation, Shrewdness, Mystery Blue: Sky, Sea, Transparency, Nature

COMPARATIVE ANALYSIS OF INFOSYS AND WIPRO

Q3-2011
Revenues ($Billion) 6.825

Infosys
6.964

Wipro

No of employees

145,088

136,734

CSR Budget (Rs Cr)

20

Not disclosed

Year of establishment

1981

1945

Registered Office Locations

Bangaluru

Bangaluru

Karmayog Rating

Recommended CSR Karmayog Report

45.5

55.3

CORE AREAS OF WORK

Social Contract

Infosys
Green Innovation Resource Efficiency

Education

Wipro
Society and Community Sustainabilit y

CSR AREAS

Education

Social Contract

Mission - To improve the Quality of education so that life opportunities and possibilities are expanded for everyone, including the most under privileged Mission - Bringing environment consciousness to the forefront and have a clear responsibility to contribute to the creation of a just, equitable and humane society. Wipro Cares philosophy is to utilize the collective wisdom of volunteers to bring long term benefits and satisfaction to the community, as we believe that providing funds alone will not help the community

Commitment to an equitable society. Employees make a difference by taking up social causes in healthcare, education, art and culture, rural rehabilitation and inclusive growth.

Eco Sustainability

Resource Efficiency

Be responsible consumers of energy and natural resources. The long-term vision is to become water sustainable and reduce ecological impact even as we grow our global operations.

Society and Community

Green Innovation

Develop sustainable solutions to reduce the carbon footprint of our customers. Also combine sustainability with engineering to develop smart and green products.

INFOSYS AREAS OF WORK

Programs Categories 1. Volunteering 2. Emergency Aid 3. Digital Empowerment 4. Shaping Policies 5. Promoting Education and Research

Programs Names 1. SPARK 2. Food Relief 3. Akshaya Patra midday mean program

Social Contract

Programs Categories 1. Green Infrastructure 2. Energy Conservation 3. Water Sustainability 4. Replenishment of natural resources 5. Waste Management 6. Green supply chain

Resource Efficiency
Programs Names 1. Green Buildings 2. Collaboration of policies 3. Seed ball drive 4. Conservation of energy

Green Innovation
Programs Categories 1. Ingreen Energy Management 2. Smart workplaces 3. Carbon footprint calculator 4. Responsible computing 5. Car pooling

Programs Names 1. Patent Applications 2. Award for Flypp 3. Energy Saving research 4. Cutting operational cost 5. Using technology to save cost

WIPRO AREAS OF WORK

Programs Categories 1. Applying thoughts in schools 2. Mission 10X Programs Names 1. Back to the future 2. Supporting girls to complete their schools 3. Teachers training center

Education

Eco Sustainability
Programs Categories 1. Energy and GHG Efficiency 2. Water efficiency 3. Waste management

Green Innovation
Programs Categories 1. Rural Health program 2. Disaster Rehabilitation 3. Less Plastic for me campaign

Programs Names 1. Green lighting solution 2. Green IT Solutions 3. Industrial water treatment solution 4. Renewable energy solution 5. Shared service consulting

CSR, AN ACCEPTABLE MARKETING TOOL: LOWE LINTAS SURVEY

Survey on consumer attitudes towards CSR in India, 2011 Conducted on www.msnindia.com Research Agency Cross-Tab Pvt Ltd Over 2000 respondents (Ahmedabad, Bangalore, Chennai, Delhi, Mumbai, Kolkata) Source: Hindu Business Line

CORPORATE SOCIAL RESPONSIBILITY RATING

Overall Infosys Technologies Wipro Ltd IT & Network Services 63 64 51 Community 62 63 51 Employees 62 64 51 Environment 61 63 49 Governance 68 65 54

All company average India Company Average

48 51

48 53

48 53

46 50

51 49

Data source: CSRHUB

KEY FINDINGS INDIAN CONSUMER HAS NO ILLUSION-CSR IS

ABOUT REPUTATION BUILDING
Why Corporations do CSR?

65% Build Reputation 25% Market their products 22% Believed in it

Companies Bill 2011 as presented to the Parliament (Source MCA website)

CARROLLS PYRAMID OF SOCIAL RESPONSIBILITY

PHILANTHROPIC Responsibilities Be a good Corporate Citizen. Contribute resources to the community; improve quality of life.

ETHICAL Responsibilities Be ethical. Obligation to do what is right, just and fair; Avoid harm.

LEGAL Responsibilities Obey the La Law is societys codification of right and wrong; Play by the rules ECONOMIC Responsibilities Be Profitable The foundation upon which all others rest
Source: Carroll (1991)

ECO EYE

The initiative focuses on:

Reducing ecological footprint of business operations Engagement with employees Supply chain Partners and customers

To create a more sustainable society, and transparent reporting/disclosures.

C-LIFE

"C STANDS

FOLLOWING THE NORMS

L FOR LEADERSHIP, I FOR INTEGRITY, F FOR OF THE COMPANY AND E FOR EXCELLENCE,

FOR COMPETENCY,

Sustainability is not a reaction to risks. It is out core value - S. D. Shibulal, COO & Director, Infosys
Local Support Customers Government

Employees

Partners

Vendors

Under the auspices of the state government's 'Aasare' scheme, Infosys partnered with local Non-governmental Organizations (NGOs) to construct homes across 18 villages. The ongoing housing project serves as a model for sustainable development.

CSR AWARDS
Infosys Infosys wins American Society for Training & Development (ASTD in inclusivity

The ASTD Awards honor excellence in workplace learning and performance. They recognize best practices and solutions that achieve organizational goals.

Wipro Wipros work prompted Business world FICCI-SEDF Corporate Social Responsibility Award 2003 to rate Wipro as one of the top Indian corporate championing the cause of Corporate Social Responsibility and sustainable development.

Award for FLYPP

Flypp, Infosys' application platform for mobile operators, won the Aegis Graham Bell Award 2010 for Innovative Approach to Technology and Business in Telecom

Infosys BPO Wins Prestigious CSR Award for Project Genesis at the 8th National Outsourcing Association Awards in London (Nov 30 2011)

CEOS
Narayana Muthy Founder of Infosys Technologies limited Awarded world entrepreneur of the year in 2003 by E&Y Awarded padma shiri from GOI Officer of the Legion of Honor from the Government of France Padma Vibhushan from the Government of India Order of the British Empire from the Government of United Kingdom Contributions

Azim Premji

Chairman of wipro Honored with padma bhushan award in year 2005 Awarded with honors like the honorary Doctorate from the Manipal Academy of Higher Education Awarded with an honorary degree from the Aligarh Muslim University and as well as Wesleyan University

Infoscions, together with the board of directors and the Infosys foundation, contributed US $6.8 million towards relief, rehabilitation and reconstruction In 2005, Infosys donated Rs. 10 million (about $226,000) to help the effects of 2005 earthquake in Pakistan In 2010, the Murthys donated $ 5.2 million USD to Harvard University Press for a project that aims to make Indias classical heritage available for generations to come In 2010, Infosys Australia organized a fund-raiser to support Red Cross disaster relief efforts in the wake of earthquakes in Haiti and Chile

Contributions Azim Premji Foundation-Funded by the Wipro Founder Azim The foundation was set up with resources contributed by Azim Premji and has a corpus(amount) of $1 billion. It focuses on creating models that significantly improve the quality of learning in schools, particularly in rural areas, in an effort to promote universal elementary education in India

INFOSYS ENGAGEMENT CHANNELS

Track Customers Employees Employee satisfaction surveys, inclusivity survey, Voice of Youth forum, employee affinity networks, grievance redressal board, HRD blog, InfyWiki, bulletin boards Eco clubs, employee committees Customer satisfaction surveys, annual customer leadership meet Local Communities Investors Suppliers Government/NGO/Others Academia Site visits, interviews with local NGOs and community representatives Analyst meet, annual general meeting Procurement policy and vendor selection process Membership in global associations, media interactions Curriculum enhancement programs with academia

Social Contract

Resource Efficiency

Vendor satisfaction surveys Vendor review meetings and awareness sessions

Engaging with governments and global forums to usher sustainable policies

Global internship programs, fellowships

Green Innovation

Innovation committees

Infosys blogs

Joint R&D projects

Infosys has always shared relevant information with stakeholders. We have gone a step further by disclosing information that is not required by law. In fiscal 1994, Infosys provided a comparison of actual performance vis--vis projections made in the prospectus. After setting the precedent, such disclosure became mandatory in India

THE HICCUPS

Wipro
World bank debarred Wipro Technologies for four years in the year 2009 for providing improper benefits to the Banks staff

Infosys
The firm is facing a federal grand jury probe after an US employee of the company filed a lawsuit alleging misuse. Infosys has been accused of using the cheaper B-1 visa programme to send employees for long term work H-1B is the appropriate visa for longterm work and is more difficult to get. The firm has now tightened documentation of the visa process following an audit by an US-based legal firm. Only employees of Grade V and above are now allowed to travel on the B-1 visa. Grade V is a managerial position. The firm has also mandated that no employee traveling on this visa category can stay beyond 45 days in the US. Employees also need to sign a policy document on the B-1 visa before travelling. The sexual harassment suit was the most high profile in India's corporate history. Mr. Murthy quit in July last year after Ms. Maximovitch sued him and the company, contending sexual harassment and wrongful termination. Mr. Murthy, who was based in Fremont, Calif., was also an Infosys board member and the company's highest-paid employee. In her suit, filed in Alameda County Superior Court in Oakland, Calif., Ms. Maximovitch, who had been Mr. Murthy's executive assistant, contended that she was subjected to verbal and visual sexual harassment and unwanted sexual advances. She also contended that the company failed to take reasonable steps to keep the harassment from occurring and recurring.

EXCERPTS
"One day we had a visitor from Nortel who walked into my office and found me working on a Wipro desktop. We still did not have laptops those days. Then he found the bulbs in my rooms were made by Wipro. He cheekily asked me whether the tiles were also from Wipro. I said Wipro does not make them but the day they do, I will use them," he went on. "The point is that they make products of quality," he added."

APPENDIX

EDUCATION
MISSION: To improve the Quality of education so that life opportunities and possibilities are expanded for everyone, including the most under privileged

Wipro Applying Thought in Schools

oFocused, long-term initiative in school reform oInitiative based on the thought that every child must be given the opportunity to realize his/her potential oWorked with over 10,500 educators in 1500 schools across 17 states in India oPartnered over 30 social organizations in this endeavor

Mission10X
oA platform for the rapidly growing academic community of educators, learners and innovators oHelps them impart education that enhances the employability skills of fresh engineering graduates in India oReached out to 8,500 faculty across 19 states and conducted 285 workshops

Making education our mission:

o

At Wipro, our commitment to education is driven by a mission to impart knowledge that helps the young develop holistic skills to address social, economic and environmental issues. Wipro perceives education as a fundamental enabler of sustainable social change. In this context, Wipro has undertaken educational initiatives that cover school reform and the curriculum. These include: Wipro Applying Thought in Schools
o o o o

Focused, long-term initiative in school reform Initiative based on the thought that every child must be given the opportunity to realize his/her potential Worked with over 10,500 educators in 1500 schools across 17 states in India Partnered over 30 social organizations in this endeavor

Mission10X
o o o

A platform for the rapidly growing academic community of educators, learners and innovators Helps them impart education that enhances the employability skills of fresh engineering graduates in India Reached out to 8,500 faculty across 19 states and conducted 285 workshops.

EDUCATION PROJECTS
o Back to the Future A learning center for children
They work through an NGO called Towards Future to provide learning opportunities and bridge schooling. Their primary objective is to prepare the children to go to regular schools. They also provide them a nutrition supplement in this center.

o Supporting girls to complete their high school

They work through an NGO called Rockfund that encourages and enables girls to pursue their education till 10th standard by providing them financial support. This is done through close interactions with the childs parents and the schools.

o Teachers Training Center Parivartan

They work through an NGO called Door Step School to educate, train and equip teachers to educate migrant children.

o Our Work We work with an NGO called Swadhar to address the needs of children of all ages in a particular area.
o

Because of this the confidence of children has risen and the drop-out rate has reduced. The community is gradually responding to the concept of a library and are engaging themselves in reading books and newspapers in their leisure time

ECO SUSTAINABILITY
MISSION: Bringing environment consciousness to the forefront and have a clear responsibility to contribute to the creation of a just, equitable and humane society.

WORK DONE
o Energy and GHG efficiency o 25% improvement in energy efficiency in the last 6 years due to adoption of green building standards based on LEED framework. o 44% reduction in use of printing paper through effective automated controls and behavioral changes. o Water efficiency o 32% of water requirement met through water recycling and harvesting. o Waste management
o

Four biogas plants convert food waste to cooking fuel translating into a net reduction of 100 tons per annum.

Helping customers be Green Wipros 360 degree solution for customers to go Green Wipro is uniquely positioned with its presence in multiple-business to offer an array of green-solutions that help customers make their business more green.

SOCIETY AND COMMUNITY

RURAL HEALTH PROGRAM

o Wipro Cares launched Project Sanjeevani, its first rural healthcare project, on the 6th of November 2009, in Aurangabad district.

It was launched in partnership with Savitribai Phule Mahila Ekatma Samaj Mandal (SPMESM), a reputed NGO.

o Project Sanjeevani aims to build a sustainable Primary Healthcare system with the involvement of the local population.

Aim behind this Program:

o Provide quality primary health services by operating a Mobile Health Clinic o Strengthen the local institutions to improve the attendance of children so as to ascertain and improve their health

o Identify and treat malnutrition cases in the project area

o Create awareness regarding personal hygiene, diet and vaccination through awareness programs and counseling sessions

DISASTER REHABILITATION
o They believe that the victims of disaster need our help and encouragement to rebuild their lives after natural calamities. Hence, we engage them to understand their needs to be able to provide them the support that will help them create a self sustainable environment. o Gujarat earthquake relief : Helped build a health center with a physiotherapy unit to provide care to patients

o Orissa cyclone relief : Built a cyclone shelter equipped with a siren, life jackets

o Their work in tsunami affected areas in Tamil Nadu

They have spent considerable time to understand the needs of the affected people and plan the rehabilitation program in this region.

o Pushpavanam Village
They work in Pushpavanam village focused on creating livelihood, building houses and insuring the people against a similar disaster in future.
o

Evolved a cost effective but labor intensive solution to reclaim 100.25 acres of agricultural land

Coastal tree plantation done in this village against the destructive recurring flood
Added additional infrastructure to four of the existing schools, catering to over 500 children Built toilets and provided clean drinking water to the village to ensure hygiene and good health

o 'Less Plastic for Me' campaign

Along with an NGO called Saahas, that works in the area of waste management, they are creating awareness regarding the ill-effects of use of plastic.
o o

Worked with and educated people at supermarkets, malls and shops Introduced common collection centers for used plastic in schools, apartments and super-markets Worked with specific audience in apartment blocks and residential lay-outs to involve them in their campaign Worked with educational institutions through various clubs and active groups to motivate students to reject the use of disposable products on campus and ensure the collection and recycling of products used Interacted with officers of the department of environment and ecology, state pollution control board and city municipal corporation to introduce them to the program and to elicit support from them

The Social Contract

The Social Contract

Infosys has pledged to make a difference to society by actively participating in community development. Their 'social contract' inspires more than 100,000 employees to contribute to community welfare, environment sustainability and digital literacy. In 2009-10, Infosys organized several programs, enabling employees to give back to society: Volunteering o A sabbatical policy encourages Infoscions to work for designated Indian Non-Governmental Organizations (NGOs) on community projects. Employees are paid an allowance by the company for up to a year.

CONTD

Providing food Infoscions actively support the mid-day meal program of the Akshaya Patra Foundation. It is the worlds largest NGO school meal program blending nutrition with education for more than one million children in rural areas across seven states in India, daily. Emergency aid In 2009, floods in Andhra Pradesh and Karnataka caused widespread destruction of life and property. The Infosys Foundation and Infoscions donated 30 crore towards rehabilitation and reconstruction of homes. In 2010, Infosys Australia organized a fund-raiser to support Red Cross disaster relief efforts in the wake of earthquakes in Haiti and Chile. Infosys USA worked with Red Cross to provide Haitians with food and medical care.

CONTD

Shaping policies Members of the board of directors of Infosys serve on global councils and contribute to policy making in corporate governance, education, healthcare, diversity, and the environment. Promoting education and research Infosys is working with more than 400 engineering colleges in India to enhance their curriculum and enrich the talent pool through the Campus Connect program. The Infosys Science Foundation promotes research in pure and applied sciences with an annual prize of Rs 50 lakh for Indian researchers.

CONTD

Digital empowerment Infosys initiates children into Information Technology at a young age through the SPARK program. In 2009-10, Infoscions touched the lives of more than 70,000 students across India by undertaking IT training and mentoring teachers of government-aided schools in rural areas.

Resource Efficiency

CONTD

Green infrastructure Infosys adds approximately 2-3 million sq. ft. of infrastructure annually. The new buildings across Development Centers (DCs) are based on Leadership in Energy and Environmental Design (LEED) standards. Structural designs are peer reviewed to ensure optimal use of concrete, glass and steel. Recycled materials such as bagasse-based table tops and aluminum frames for workstations are used wherever possible. Energy conservation Infosys is one of the largest consumers of solar water in India. They are undertaking a pilot project of micro wind turbines at Mangalore and Pune DCs, and evaluating the feasibility of meeting their power requirements from green resources.

CONTD

Water sustainability Their integrated water management system optimizes consumption and recycles water in state-of-the-art treatment plants. Reservoirs, wells and roof-top basins across their Indian DCs replenish ground water and harvest rain water. Green supply chain They source raw materials from vendors located within a 500 mile radius, whenever possible. Their procurement policy helps them identify vendors who reduce consumption of natural resources, promote talent diversity and adopt ethical work practices.

CONTD
Replenishment of natural resources One sapling is planted for every new employee at Infosys. In addition, their Bangalore DC conducted an afforestation program to plant more than 100,000 trees. They have realigned their processes to reduce consumption of paper. Campaigns such as 'Zero Paper Tissue Day' create awareness about responsible use of paper and reusable alternatives. Waste management They have installed bio-gas chambers at their Pune and Mysore DCs to generate energy from organic waste. Inorganic waste in recycled or reused at all their DCs.

GREEN INNOVATION

Infosys is focused on Green IT to improve the quality of life, protect the environment and transform business. From an enterprise cloud to smart grids within their campuses, they have piloted several green applications locally:

CONTD

InGreen Energy Management Their application evaluates energy consumption patterns to identify opportunities for energy optimization. Automated data gathering and intuitive data visualization enable tracking and reporting of energy related data at consolidated and granular levels. Smart workplaces Intelligent cubicle design techniques and sensors provide volumetric lighting by detecting movement of employees and assessing body temperature to calibrate the intensity of light.

contd

Carbon footprint calculator o Their patent-pending, desktop personal carbon calculator measures an individual's carbon footprint and reports the carbon credits required to offset it. A sustainability portal guides employees on how to reduce their ecological impact. Responsible computing o Terminator, their desktop application prompts employees to switch off their Personal Computers (PCs) towards the end of the day. PCs shut down automatically after a pre-defined idle period.