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FEMINA
The highest selling women's English magazine in India
September 2006
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FEMINA
The magazine for women who believe in themselves
Femina, is Indias largest selling womens magazine. Its primary audience comprises well-educated, aware and career conscious women from the upper echelons of Indian society. The Femina woman is poised, confident and self-assured. She is willing to experiment with the untried. A decision-maker in her own right, she is an important influence on household and family purchase decisions. She plays the dual role of homemaker and career woman with competence and elan. Femina takes a quantum leap into the future, projecting the new lifestyles, ambitions and expectations of Indian women, including teenagers, in the coming century. Femina is now a part of Worldwide Media, formed in April 2004, a 50:50 JV between BBC Worldwide and The Times Group. It comprises Femina, Filmfare and a host of new magazines.
September 2006
FEMINA
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Art paper, top quality printing and a wide gamut of topics covered help set it apart from all the others in its league.
The Femina Miss India Contest is the exclusive franchise of the Miss Universe, Miss World and Miss Asia contests. It is also the exclusive franchisee in India of the Elite Model Look contest. Held annually, the contests are open to Sponsorships. FEMINA GIRL is complimentary to FEMINA readers in the Top 8 Metros - Mumbai, Pune, Delhi, Kolkata, Chennai, Hyderabad, Ahmedabad and Bangalore (with the first issue of every month). This is to provide a niche platform to reach out to the teen segment, which is fast evolving as a decision maker/ influencer for household purchase decisions.
September 2006
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Primary Audience :
Feminas primary audience comprises welleducated, aware and career conscious women from the upper echelons of Indian society. Indian society.
September 2006
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Internet Edition
Paper
Printing Technology
September 2006
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Over and above the ongoing advertising pages, clients have an option of associating with edit related features.
When two separate entities co-exist in such a manner that both benefit from each other, symbiosis takes place. Femina provides innovative value-added offerings to advertisers in the form of sponsorship of pages. Association with edit features is available in Fashion, Gourmet and Jewellery sections. Femina is also an ideal vehicle for innovations, inserts, gatefolds, bookmarks.
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PREMIUM
VERVE OOMPH
FEMINA
MASS PREMIUM
MASS
September 2006
MARKET PERCEPTION OF WOMENS MAGAZINES FEMINA COSMO, ELLE, VERVE Straddling Indianess with a International, Bold westward look. Sex-Relationships Modern, More Holinstic High Western Fashion
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SAVVY Feminist,
September 2006
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138,636
99,136
89,903
76,522
59,366
67,163
69,074
July-Dec 1992 July-Dec 2005 New Woman
76,258
99,471
40,000 20,000 0
Femina Woman's Era Savvy Society
*Circulation for
Savvy & Society - ABC, Jan - June 1999 as this is the latest available. Cosmopoliton, Elle, and Verve launched in Oct. 96, Dec. 96 and Nov. 95 respectively, are still not part of ABC.
September 2006
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The National Readership Survey is conducted by A.C. Nielsen. The NRS reports media consumption habits, lifestyle indicators information on macro demographic and geographic parameters. - Population coverage: 12 years and above - Sample size: over 200, 000 - Geographic coverage: All India (Urban+Rural)
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THINK INDIA, THINK TIMES
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September 2006
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Comparative Readership Womens Magazines : Urban India NRS 2006 All figures in 000s
900 800 700 600 500 400 300 200 100 0
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THINK INDIA, THINK TIMES
September 2006
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591
Figures in 000
257 96 96 165 60 0 60 33
W om an
68
Top 8 metros
18
et y
61
Other metros
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Figures in 000s
138
48
52
74
39
30
28
23
18
20
39
11
15
36
Femina
New Woman
Savvy
3 16
16
30
September 2006
60
100
104
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Below SSC
299
181
339
Figures in 000
101
100 0
39
61
20
13
19
ra
F em ina
Wom a
Femina is the leading brand among all three levels of Education and has the highest number of readers in the Graduates + segment.
New
Wom a
n's E
Savv
14
42
79
THINK INDIA, THINK TIMES
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Elle
Womens Era
Femina
September 2006
EDITORIAL HIGHLIGHTS
and desires; her style; her sensuality; her very essence. Femina reflects the sophisticated internationalistic outlook of the elite urban woman in India today.
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Femina caputures the essence of the contemporary Indian woman, her feelings
Femina is synonymous with Indian beauty and fashion. Femina alone has put the Indian woman firmly in the international beauty spotlight. But Femina has to be more than purely a beauty and fashion magazine to satisfy her demands. So it offers a total package, comprising beauty fashion, gourmet food, decor, childcare. Its a magazine that mirrors the multi faceted life of the modern Indian woman. As beauty products, both Indian and foreign have become more widely available in India, beauty has become an increasingly important topic for our readers. As such it is a vital component of Feminas editorial package. As changing lifestyles expose
more and more Indian women to the same stresses as their western counterparts.
Indian women are becoming more aware that facial and body care must be essential parts of their daily regime. It is this editorial matrix that has made Femina the leading womans magazine in India today.
September 2006
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delicate balance of Indianness and western aspiration which is just where the
top stratum of Indian womanhood is at and which the international magazines in Indian women cannot be judged by western standards.
September 2006
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FEATURE SPONSORSHIP
Advertorial sponsorship of following regular features is available. Other titles are possible, subject to regularity and brand compatibility. Sponsorship of the Femina Miss India Contest is available. TRAVEL : A 6 page travel related feature on art paper, ideal for tourism authorities, airlines, hotels and cruises. IN VOGUE: A photo feature on ladies fashion wear, accessories boutiques, department stores, etc. on art paper.
September 2006
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DE-LUXE
TRAVEL
September 2006
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BELIEVE
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THANK YOU
September 2006