Professional Documents
Culture Documents
HOTEL INDUSTRY
Products
Room Restaurant and Bar Meeting room and Banquet facility Amenities Services Safe deposit box
Special services
Courier
Child care Laundry
Barber shop Boutiques Currency exchange In room telephone
Pet
Internet Travel desk Babysitting Wake-up call
service Express check -in and out Florist Front desk 24 hour Gift shop Maid service
PRICE
Taj hotel has set its price of the room on the basis of Business, Leisure and Luxury class.
The Taj Suite Superior City View Room Standard sea view double Standard sea view single The Taj Lady Single room 21500 Double Rate room 23000 Tax % 10 US$-75 US$-75 US$-90
PLACE
Location of the hotel is the most important business decision for the hotel. Present in metro cities in India Global presence (Maldives,London,Dubai,Colombo)
PROMOTION STRATEGY
Promotional schemes are carried on regularly the hotel has many loyalty programe,clubes,membership,previlage etc some of them are
The Taj Inner Circle. The Taj Junior League. The Taj Club. Taj also offer Taj surprises including weekend savers,value vouchers,book early get more,
1. 2. 3.
ADVERTISEMENT Business news paper(E.T, Financial Express, Bombay Times) T.V channels like STAR NEWS,CNN and CNBC. Magazines like THE OUT LOOK TRAVELAR,GO NOW and TRAVEL.
Physical Evidence
Lobby- It being the first & the last part of the hotel that the guest sees, thus it should be well designed, also to ensure that the customer returns again the room should be comfortable and should have made his stay hassle free
Process
Major service encounter that extremely delighted or critical are: 1. Check in. 2. Bell person carrying luggage to the room. 3. Food. 4. Wake up call 5. Check out.
People
Skilled person Professional person Personal Agents Technological person Travel agents Chefs Housekeeping person
Promotion
Product and service information are sold to the
guest via personal selling, direct marketing, advertising and the Internet. Delivery channels include travel agents and international reservations systems.
exemplary personal service, differentiated from competition quality with the overall brand strategy has proven to be a successful approach generating high levels of repeat business.
4.2 Pricing Pricing strategy has been consistent with the differentiation objective, to provide added value
for a reasonable rate as opposed to discounting and de valuing theirproducts and services.
Room rates quoted are net of tax and service, are per night, per room with continental breakfast included: Corporate single - $95.00;
Financial
Ratio
Current Ratio Quick Ratio Debt Equity Ratio
Taj
Leela
Oberoi
Mar '11 Mar '10 Mar '09 Mar '11 Mar '10 Mar '09 Mar '11 Mar '10 Mar '09 0.53 0.42 0.38 0.75 0.72 0.8 2.42 0.89 1.24 0.56 0.39 0.42 1.21 0.86 0.82 2.31 1.2 1.14 0.44 0.43 0.51 4.28 3.48 3.49 0.35 0.89 0.86
Long Term Debt Equity Ratio Total Debt to Owners Fund Inventory Turnover Ratio Debtors Turnover Ratio Investments Turnover Ratio Fixed Assets Turnover Ratio Total Assets Turnover Ratio Asset Turnover Ratio
Number of Days In Working Capital Earnings Per Share Book Value
-38.03 -68.28 -53.08 108.59 -2.72 6.91 5.78 8.42 1 1.09 51.26 46.68 43.22 22.94 21.91
HR Strategies
Hotel Taj
Management Trainee (1.5 yrs training)
Managers
Recruitments
Management trainees -16 nos
HOMT 18 nos
Hotel operations 60 Trained in IIHM Aurangabad & Delhi Mgmt trainees are evaluated & trained again
yearly
Rewards
Star based system ( E1 E7 )
employees)
Mainly contract based hiring
Oberoi
OCER ( Oberoi central employee registor )
Food and beverage (F&B) service operations
Front office operations Housekeeping operations Kitchen operations
Contd
OCLD (Oberoi centre of learning & development)
Guest Services Management (GSM)
Rewards
Outstanding Performance Award Employee in Spotlight Peer Recognition Program Star of The Month Champions Programme Roll of Honour WOW Awards