MOHAMMAD ALI JINNAH UNIVERSITY

INNOVATORS
Group Names:-

Abdul Naveed Uzair Haider Ehsan Afzal Sammar Inderyas Kashif Nawaz

TABLE OF CONTENTS
Executive Summary Brief History & Mission Statement Strategic Planning Price Place/Distribution Promotion SWOT Analysis Comparison With Competitors Conclusion

THE PEPSI-COLA STORY

Summer of 1898 Caleb Bradham Horse drawn transport to Motor Vehicle

HISTORY
Founded Headquarters Area Served Industry Products

MISSION STATEMENT
PepsiCo's overall mission is to increase the value of our shareholder's investment. We do this through sales growth, cost controls and wise investment of resources. We believe our commercial success depends upon offering quality and value to our consumers and customers; providing products that are safe, wholesome, economically efficient and environmentally sound; and providing a fair return to our investors while adhering to the highest standards of integrity.

CURRENT SITUATION
Revenues & Employees Largest Manufacturer & producer of Snack Chips Second Largest Soft Drink Business 190 countries Sales

SLOGANS

You are in a Pepsi world Have a Pepsi day You have got a lot to live, Pepsis got a lot to give

What is strategic planning?

It is a continuous and systematic process where companies make decisions about intended future outcomes, how outcomes are to be accomplished, and how success is measured and evaluated.

Elements of Strategic Planning

Establishing goals Setting objectives Establishing policies Planning the organization structure Providing control information

Competitive Positioning

Differentiation Strategy Product packaging Product manufacturing Product innovations Marketing

Uncontrollable Factors

Political Factor Social & Culture Factor Climate Factor Economical Factor

Values of Pepsi. co

Focus all our resources to our company Encourage new and innovative ideas Dedicate ourselves to continuous growth in sales, profit and size of organization. Work as a team.

WHAT IS TARGET MARKET

Market is a Physical place where the transaction take place. Target Market: The potential consumer whom we want to sell our product is called as a target market.

PEPSI TARGET MARKET

Pepsi is the most favorite drink of every one mostly like : Teenagers Youngsters

The Marketing Mix

Product Place (Distribution) Promotion Price

Product
The goods and service combination the firm offers to the target market. Our brand name.. Product line (Pepsi diet, Pepsi max , etc)

Price
Social and External Prices vs. Monetary Cost
Who are the clients? Money making for organization? Benefits/barriers for clients?

BOITLE SIZES

PRICES

250ml DISPOSABLE 250 ml NORMAL 1 LITER 1.5 LITER LOCAL CAN

Rs.20 Rs.13 Rs.30 Rs.50 Rs.25

Place/Distribution

Best place to offer program. Best time to offer program. Through what channels are we distributing program. Competitive advantage lies in distribution.

Promotion
Deals with communication that program planners. Useful Techniques in Promotion TV advertisement. Packages & Religious offers (Ramadan Packages, Special EID offers)

THE CHAMPS PROGRAME

CHAMPS stand for the six universal areas of customer expectation common to all cultures and all restaurants concepts. These are: C leanliness H ospitality A ccuracy M aintenance of Facilities P roduct Quality S peed of Service

SWOT Analysis

strengths (S) weaknesses (W) opportunities (O) threats (T)

SWOT Analysis

S W O T

Things the company does well.

Things the company does not do well. Conditions in the external environment that favor strengths.
Conditions in the external environment that do not relate to existing strengths or favor areas of current weakness. South-Western College Publishing

strengths & weaknesses (internal)

Production Costs Marketing Skills Employee Capabilities Financial Resources Available Technology Company/Brand Image

Opportunities &threats (EXTERNAL)

Social Demographic Economic Technological Political/Legal Competitive

COMPETITORS OF PEPSI
Coca cola Amurat cola Qibla cola And number of other soft drink like mecca cola & big apple etc.

Brands of Pepsi cola

Brands of Pepsi cola are as through: Pepsi max Pepsi diet Aquafina 7,up Dew Marinda

Conclusion

Pepsi co, is one of the most successful consumer products companies in the world. Pepsi-Cola developed fast and became the strongest competitor to the Coca-Cola And now Pepsi shared 80% of the market. It is a big threat to the Coca-Cola.

Thank You

Questions ???? or a can of Pepsi?