INTRODUCTION

Shri Mahila Griha Udyog Lijjat Papad is a Women's organisation manufacturing various products from Papad, Khakhra, Masala, Gehu Atta, Bakery Products, Chapati, SASA Detergent Powder, SASA Detergent Cake (Tikia), SASA Nilam Detergent Powder, SASA Liquid Detergent. The organisation is wide-spread, with it's Central Office at Mumbai and it's 72 Branches and 27 Divisions in different states all over India.

The organisation started of with a paltry sum of Rs.80 and has achieved sales of over Rs.520 crores with exports itself exceeding Rs.24 crores. Membership has also expanded from an initial number of 7 sisters from one building to over 42,000 sisters throughout India. The success of the organisation stems from the efforts of it's member sisters who have withstood several hardships with unshakable belief in 'the strength of a woman'

Once small fish of the sea said to the sea that big fish always eat them. So, please pull them out. Sea answered,this is not possible but you have to learn to live by saving your life. This lesson is the foundation of success for LIJJAT PAPAD. The Lijjat papad brand were launched in the FMCG market in 1959 by seven poor and illiterate women.

They borrowed 80 rupees because at that time they have not sufficient amount to start a business. Then after they can earn additional income for their family. By seeing their progress other women also join them. In this way they become 70 from 7 and today this amount reaches at more than 42,000. Wage for making papad paid to them on daily basis. But the profit which is incurred by selling is distributed once in a year. And the decision was taken to sell the same taste and quantity papad by one name. This way the lijjat brand came into existence.

On 25th july, 1966 one society and public trust was registered on the name of Lijjat papad. The constitution of this society is also made by women. According to this any woman who can make papad and get the membership of this society. Man can not become member of the society. The general meeting of the society make decision on rules, regulation and principles. The general board of the society appoint 21 member for day to day work who is known as manager. From the managers, 6 persons are selected .in that one is president, one is vice president, two is manager and two is treasures.

 No one can escape from their responsibilities. The

woman member can also do official work willingly. For all this, skill to make papad is necessary.

The president of Shri Mahila Griha Udyog is Jyoti Nayak. She is daughter of Jashvantiben who is establisher of the soceity.

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Mahila Griha Udyogs branch office is open at 6 oclock in morning. The raw material for making papad is given to all the member and one member of the society collect papad from the other member on the next day.

The payment and raw material for the next day is given on that day. The society has their own department for packaging. They give packets to their salesmen for selling. The main power of the brand is their taste and quality and the trust of their customers on it. They have also made other things on the demand of the different market of the country. The product of the society is exported in the other countries like Japan, Hong-Kong, America, England, Singapore.