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AKIO MORITA
Since the company was established 60 years ago, from 20 employees it has given 1,60,000 people around the world.
Type - Joint Venture Industry - Telecommunications Founded - October 1, 2001. Headquarters - Hammersmith, London & U.K Area Served - Worldwide. Key People - Howard Stringer (Chairman) & Bert Nordberg(President)
2001
Start of joint venture
August : two companies finalize the
terms of merger
October : Sony Ericsson was established
March 2002 ,
2002
June 2002, stopped making CDMA phones for US market and continued with GSM phones.
2003
Goal was to become best seller of multimedia handset .
P800
Launched P series with the
introduction of P800 & P900 (UIQ smart phone launched)
P900
P800 & P900 was launched in Las Vegas and Beijing
Made first Quarterly profit and this recovery was credited to the success of T610
model.
T230
2004
a good year for Sony Ericsson as the company established profitability and entered into a growth phase in its development
316 euro million profit Market share increased from 5.6% in Q1 to 7% in Q2. In July , launched P910
Launched a new entry-level GSM product, the J200, for the Asia Pacific and Chinese markets
J200
Launched T290.
T290
2005
SE acquired
th 5
place after
In March, launched K750i received the TIPA award 2005/06 for best mobile imaging device
TIPA (Technical Image Press Association) Award
On May 1, 2005, SE agreed to become the sponsor of the global title , the
On June 7, it announced sponsorship of West Indies batsmen Chris Gayle and Ramnaresh Sarwan .
2006
The Swedish magazine M3s in July declared SE the best selling phone brand in the Nordic countries, followed by Nokia.
K SERIES
2007
Launched BRAVIA phones
for Japanese market only.
2nd January,
Announced its production in India for the first time with the help of its outsourcing partners (Flextronics and Foxconn).
The GSM Association presented Sony Ericsson with the BEST 3GSM MOBILE HANDSET award for the K800 Cyber Shot phone.
2008
Worlds first 8mp camera phoneC905
Xperia X1
CUTTING PROGRAM
2009
28th May, launched SATIO (worlds first 12 mp camera phone)
LAUNCHED GREEN
Q3 SE become the worlds largest mobile phones manufacturer with 4.9% market share after Nokia(37.8%),Samsung(21%) and LG(11%).
th 4
2010
Four consecutive quarters of profitability during 2010. Over 9 million Android-based Xperia smartphones shipped since launch.
2011
Q1
Profit fell by 48% due to weak sales
a shortfall compounded by higher taxes and quake related supply constraints. 8.1 million phones in Q1 (60% of sales of smart phones) Global share : 5%
Q2 (2011)
Much more promising quarter
Thus, SE forecasts growth in total units in the global handset market for 2011.
100
80
60
ANNUAL SHIPMENTS
40
20
0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
MAJOR PROFITS
XPERIA Arc, XPERIATM Play, XPERIATM X10 and VIVAZTM Pro, T610, V800, K800, K750i.
XPERIA PLAY
XPERIA ARC
XPERIA X10
VIVAZ PRO
T610
K750i
V800
K800
MAJOR LOSSES
1.
2.
3.
4. 5.
LG
APPLE RIM
6.5
3.2 2.8
6.
7. 8. 9.
2.5
2.01 1.6 1.3
10.
OTHERS
33
Sony Ericssons market share is estimated as 5% based on the units and 2.5% based on the value
ENVIRONMENTAL RECORDS
Sony Ericsson ranks 2nd behind Nokia out of 18 leading electronics makers in Green peace's Guide to Greener Electronics that assesses companies' policies on toxic chemicals, recycling and climate change.
BIODEGRADABLE PRODUCT
UNIQUE INNOVATION
SONY ERICSSON PLAY
Based on Sonys playstation platform. The worlds first 3D gaming mobile with special integrated gaming console buttons.
Recent Products
Xperia Pro
Xperia Ray
Xperia active
Sony Ericsson Txt
FUTURE ASPECTS
We will continue to focus on delivering the most entertaining Android based smart-phones worldwide by Bert Nordberg, President and CEO of Sony Ericsson.