CHALLENGE

To get wide awareness of the model

amongst target audience having a very
small budget.

OUTDOOR

Immediately
catched attention
of the drivers
without loading
them with info
about price,
discounts, etc.

RADiO

Added a promo
info to raise
interest.
TO LiSTEN!

iNTERNET

Used first time

ever an overlay
banner to
surprise local
internet users
and guarantee
word-of-mouth
advertising as
well.

iNTERNET

LEGACY.AZ

PROMO WEBSITE
Developed
separate website
for the model to
bold its identity
and give detailed
info.

RESULTS

Reach

~ 145 000

Impressions

~ 260 000

Frequency

~ 1,7

Promo website visits

~ 26 000

Average time on promo website

00:01:07

Pages/Visit

2,29

CHALLENGE

To stand out of tons Sales ads during a

seasonal discounts.

iNTERACTiVE BANNER

Gave a clear
presentation of
discounts in a
very simple and
interactive way.

iNTERACTiVE BANNER

RADiO

Just pushed
sales!
TO LiSTEN!

RESULTS

Reach

~ 100 000

Impressions

~ 320 000

Promo website visits

~ 1 000

Average time on promo website

00:02:17

Pages/Visit

2.36

MMS Reach

80 000

CHALLENGE

Another small budget. Another push to

Sale.

BANNER

What can catch

attention of the
audience during
the infernal
heat? Rain!

EXPANDABLE BANNER

Downpour!

EXPANDABLE BANNER

WEBSiTE

Well, its good to

see what youre
offered to buy.
Even if
discounted.

RESULTS

Rich

~ 750 000

Impressions

~ 32 000 000

Promo website visits

36 000

Average time on promo website

00:00:40

Pages/Visit

1,33

Promo website visits

36 000

CHALLENGE

To make a promo for the new collection.

In a different way. Really different.

SEYAHET.iM

A social network
was developed.
At first, without
mentioning the
Client.

SEYAHET.iM

A social network
was developed.
At first, without
mentioning the
Client.

FACEBOOK.COM/SEYAHETiM

The Facebook
application
integrated into
the main site, so
that your
comments could
be shown on
both, no matter
where you input
it.

OVERLAY TEASER

Teasing and
sparking
probably the
widest word-ofmouth in Aznet.

OVERLAY TEASER

OVERLAY ORiGiNAL

LANDiNG PAGE

RADiO

Yeah, its a
commercial, guys
:)
TO LISTEN

MMS

A video MMS
used first time
ever.

PHOTO SHOOTiNG

SEYAHETiM PHOTO CONTEST

New collection or
Sale, we never
forget about
Brand image. A
photo contest
exclusively for
the Facebook
fans.

SEYAHETiM PHOTO CONTEST

New collection or
Sale, we never
forget about
Brand image. A
photo contest
exclusively for
the Facebook
fans.

LOTTERY

And the winner

is...

RESULTS
Reach

~ 450 000

Impressions

~ 28 000 000

Promo website visits

~ 60 000

Promo website visitors

~ 48 000

Average time on promo website

00:01:16

Pages/Visit

2,53

Facebook fans

~ 2700

Facebook comments

~ 965

Facebook likes

~ 4500

Facebook user photos

~ 220

CHALLENGE

To stand out in a very competitive

compact crossover SUV category.

iNTERACTiVE BANNER

To be Attractive,
you have to be
Interactive.

iNTERACTiVE BANNER

HYUNDAi.AZ

A banner on the
Hyundai
Azerbaijan home
page.

HYUNDAi.AZ/iX35

A little tuning of
the boring home
page.

CHALLENGE

Original concept for Hyundai EQUUS.

Insight: focus on self-esteem of the
egocentric mid-level "big bosses" government officials, SME owners, etc.

TVC

OOH

PRiNT

WEBSiTE

WEBSiTE

CHALLENGE

Fully interactive contest aimed to

introduce a new product, Pampers
Premium Care. Photos were sent by MMS,
website and Facebook app.

TVC

iNTERACTiVE ViDEO BANNER

WEBSiTE

FACEBOOK APPLiCATiON

PRiNT

48 Nizami str., apt. 46

Baku/Azerbaijan
Tel: (+99412) 437 83 80
Fax: (+99412) 493 00 30