FLORA

In time and with water, everything changes.

-Leonardo da Vinci

Introduction to Mineral water industry in India

India is the 10th largest bottled water consumer in the

world. With over a 1000 bottled water producers, the Indian bottled water industry is big by even international standards. The total annual bottled water consumption has risen rapidly in recent times it has tripled between 2004 & 2010 from about 5 billion liters to 15 billion liters.

Product Details
Name FLORA

Company JAYANTHI GROUP OF INDUSTRIES

Product type BOTTLED DRINKING WATER

Date of launch 11.11.11

Place of launch HYDERABAD, INDIA.

copyright of Jayanthi group of industries.

FLORA MINERAL DRINKING WATER

Innovation is the order of selling products in the

modern times.
The ever-growing demand for the bottled water

products and with the vision of creating a new market for flavored mineral water in India has lead to the launch of FLORA flavored mineral drinking water, a product by JAYANTHI GROUP OF INDUSTRIES.

About Flora Flora mineral drinking water is the first of its kind

product in India and the innovation being the addition of flavors to the normal drinking water.
It is a nutrient rich product offered in fresh, tasty as

well as healthy flavors.

Flora offers to you good quality and at the same time it

is being made available at a reasonable price.

LOGO

TAGLINE

FLAVOURS
Flora is being offered in 4 exciting flavours-

MINT LIME N LEMON PEACH BLUEBERRY

FLAVOUR
MINT

NUTRIENT VALUE
VITAMINS A AND C
CALCIUM AND VITAMIN C

LIME N LEMON

PEACH

POTASSIUM AND VITAMIN A

BLUEBERRY

CALCIUM AND VITAMIN K

SEGMENTATION
Geographical segmentation Across all major districts and cities of India.

Demographic segmentation Almost every age group (3 and above..) Lower middle class, upper middle class, lower upper

class and high class is our segment.

 Psychographic segmentation Health conscious people People looking for new products Sports persons

Behavioristic segmentation People looking for nutritional and economical benefits Medium and heavy user group of bottled water

Brand conscious people

TARGETING
Middle class (lower and upper)- This class of people

will be targeted primarily. The basis for targeting will be the offering of mineral water and a flavored drink in a single product. (2 functional benefits satisfied)
Teenagers and young adults who look out for new

innovative products will get attracted to the newness of the product.

 Sports persons looking for a good amount of energy

supplements and refreshing tastes will be targeted.

High class people will be targeted on the basis of high

nutritional value of the product. The flavors being rich in nutrients and classy will definitely appeal to this class.

POSITIONING
Flavored mineral water (first time in India)
First choice as a drink for a common man (economical

with no compromise in quality)

Nutrient rich water

 Excellent alternative for the refreshments in the

market
Recycled water (treated wastewater (sewage) that has

been purified using dualmembrane (via microfiltration and reverse osmosis) and ultraviolet technologies.)

PRICE
1 Litre bottle 12 Economical pricing of

2 Litre bottle 5 Litre bottle 20 Litre cans -

22
our product to target 50

maximum people.
180

USP of Flora
FLAVORED MINERAL WATER
Flavored water is the new phenomenon that is likely to take the Indian beverage industry by storm. It is expected to serve as a refreshing alternative to sodas, colas, juices and other sweetened beverages.

Corporate Social Responsibility

Understanding the need to be socially responsible in executing business operations in the modern times our company has decided To use recycled water as the raw material To refund a sum of Rs.2 on return of every used bottle To plant a tree for the sale of every 1000 bottles To use recyclable plastic as the bottle material To set aside 5% of company profit to be donated to social organizations.

Promotional Strategies
Being a new product, a market is to be created and thus sampling will be the most important part of our promotional strategy.
Sample pouches(200 ml) will be distributed in all major

schools and colleges of India to target students.

Promotional campaigns in corporate offices to target

the working class.(Making them aware of the uniqueness and benefits of our product).

 Introductory offer of extra 100 ml(with every 1 lt bottle)

to set up a customer base.

Contracting with all major wedding planners so as to

make our product available in wedding parties. This will allow us to reach out to more crowds.
Making flora a part of menu card in major hotels and

restaurants of India.
Making our flora available in all major super markets

and grocery stores of India.

ADVERTISING
Extensive advertising through Television Radio Newspapers and magazines Cinema halls Hoardings Social Networking Sites

12/only.

Brand Ambassador

Thousands have lived without love, not one without water. -W.H. Auden

Presented by Rahul Chhabria

Shivank Kedia Noopur Bhandari V.Shashrik

Special thanks toTANAY KEDIA

Co-founder Dream Cabs